Market Size of Europe Craft Beer Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 8.62 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Europe Craft Beer Market Analysis
Europe Craft Beer Market is projected to register a CAGR of 8.62% during the forecast period, 2022-2027.
According to Brewers-of-Europe statistics, the removal of alcoholic drinks from takeaway limits had an influence on the European craft beer industry during the COVID period. Government Covid-19 regulations adopted in 2020 have had a significant impact on bars and restaurants, removing 42% of beer hospitality sales volumes in Europe.
Over the medium term, Manufacturers' efforts in establishing new breweries, expenditures in creating new products, a rise in disposable income across Europe, and other factors will drive the market substantially in the projected period.
The number of microbreweries and craft breweries has increased significantly in the previous five years, according to data from European brewers. The industry is experiencing innovative product releases from brewers; these product innovations are increasing the market, as customers are drawn to unique tastes and tastes. Furthermore, the market is fueled by the region's emerging economies such as Croatia, Romania, Serbia, and others. People's disposable income is rising in these developing nations, and consumption of low-alcohol content craft brews is expanding rapidly.
Italy, France, the United Kingdom, Germany, Switzerland, the Netherlands, Belgium, and Spain are the most attractive markets for European craft beer brewers. In the forecast period (2022-2027), these countries will fuel the Europe Craft beer Market.
Europe Craft Beer Industry Segmentation
Craft beers are the ones that are prepared in a brewery that produces small amounts of beer, typically less than large breweries, and are often independently owned. Such breweries are generally perceived and marketed as having an emphasis on new flavors, and varied brewing techniques. The craft beer market is segmented by type, distribution channel, and geography. Based on the type of craft beer, the scope includes ales, pilseners, and pale lagers, specialty beers, and other types. By distribution channel, the market is further segmented into on-trade and off-trade distribution. Based on geography, the market is segmented into Germany, France, Italy, Spain, the United Kingdom, and the Rest of Europe. For each segment, the market sizing and forecasts have been done on the basis of value (in USD billion).
| By Product Type | |
| Ales | |
| Pilsners and Pale Lagers | |
| Specialty Beers | |
| Other Types |
| By Distibution Channel | |
| On-trade | |
| Off-trade |
| By Geography | |
| Germany | |
| France | |
| Italy | |
| Spain | |
| United Kingdom | |
| Rest of Europe |
Europe Craft Beer Market Size Summary
The European craft beer market is experiencing robust growth, driven by a combination of factors including increased disposable income, the rise of microbreweries, and innovative product offerings. The market is characterized by a significant expansion in the number of craft breweries, with a notable increase in microbreweries across countries such as Germany, France, and the United Kingdom. This growth is further fueled by emerging economies in the region, where rising disposable incomes are leading to a surge in the consumption of low-alcohol craft brews. The popularity of craft beer among young consumers is also contributing to market expansion, as these consumers seek diverse beer types and flavors. The trend towards low-alcohol and no-alcohol beers is gaining traction, appealing to health-conscious individuals and expanding the market's consumer base.
The competitive landscape of the European craft beer market is fragmented, with both global and local players vying for market share. Major companies like Brewdog Plc, Heineken NV, and Anheuser-Busch InBev are actively engaging in product innovation and differentiation to meet the growing consumer demand. The entry of macro-breweries into the craft segment is further intensifying competition, as these larger players seek to capitalize on the shift in consumer preferences towards flavor variety. The market is also witnessing collaborations and new product launches, such as Mikkeller's partnership with Warner Bros. and Beavertown Brewery's limited edition beers, which highlight the ongoing innovation in the sector. As the market continues to evolve, both global manufacturers and local brewers are expected to compete fiercely on product innovation, packaging, and flavor differentiation.
Europe Craft Beer Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Force Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 By Product Type
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2.1.1 Ales
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2.1.2 Pilsners and Pale Lagers
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2.1.3 Specialty Beers
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2.1.4 Other Types
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2.2 By Distibution Channel
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2.2.1 On-trade
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2.2.2 Off-trade
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2.3 By Geography
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2.3.1 Germany
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2.3.2 France
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2.3.3 Italy
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2.3.4 Spain
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2.3.5 United Kingdom
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2.3.6 Rest of Europe
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Europe Craft Beer Market Size FAQs
What is the current Europe Craft Beer Market size?
The Europe Craft Beer Market is projected to register a CAGR of 8.62% during the forecast period (2024-2029)
Who are the key players in Europe Craft Beer Market?
Anheuser-Busch InBev, Molson Coors Beverage Company, BrewDog Plc, Heineken NV and Cloudwater Brew Co. are the major companies operating in the Europe Craft Beer Market.
