Europe Dairy Alternatives Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029

The Europe Dairy Alternatives Market is segmented by Category (Non-Dairy Butter, Non-Dairy Cheese, Non-Dairy Ice Cream, Non-Dairy Milk, Non-Dairy Yogurt), by Distribution Channel (Off-Trade, On-Trade) and by Country (Belgium, France, Germany, Italy, Netherlands, Russia, Spain, Turkey, United Kingdom). Market Value in USD and Volume are both presented. Key Data Points observed include Per capita consumption; Population; and Production volume of plant-based products.

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https://s3.mordorintelligence.com/study%20period/1629296433432_test~study_period_study_period.svg Study Period 2017 - 2029
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg Market Size (2024) USD 9.42 Billion
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg Market Size (2029) USD 18.78 Billion
https://s3.mordorintelligence.com/hydraulic_fluids/1629285650767_test~hydraulic_fluids_hydraulic_fluids.svg Largest Share by Distribution Channel Off-Trade
https://s3.mordorintelligence.com/cagr/1629296433433_test~cagr_cagr.svg CAGR (2024 - 2029) 14.79 %
https://s3.mordorintelligence.com/globe/1629285706162_test~globe_globe.svg Largest Share by Country Germany

Major Players

Europe Dairy Alternatives Market Major Players

*Disclaimer: Major Players sorted in no particular order

Key Players

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Europe Dairy Alternatives Market Analysis

The Europe Dairy Alternatives Market size is estimated at 9.42 billion USD in 2024, and is expected to reach 18.78 billion USD by 2029, growing at a CAGR of 14.79% during the forecast period (2024-2029).

9.42 Billion

Market Size in 2024 (USD)

18.78 Billion

Market Size in 2029 (USD)

15.66 %

CAGR (2017-2023)

14.79 %

CAGR (2024-2029)

Largest Market by Category

59.97 %

value share, Non-Dairy Milk, 2023

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With the increase in the prevalence of diabetes and obesity, the preference for non-dairy milk is increasing drastically in the market

Largest Market by Country

21.62 %

value share, Germany, 2023

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The increasing consumer appetite for vegan-friendly foods in Germany depicts a huge market potential for plant-based milk products in the country during the study period.

Fastest-growing Market by Category

22.49 %

Projected CAGR, Non-Dairy Cheese, 2024-2029

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Non-dairy cheese products, which are created from nuts or seeds and have a perfect solid texture that will also melt, are encouraging the segment's growth in the country.

Fastest-growing Market by Country

21 %

Projected CAGR, Russia, 2024-2029

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The younger consumers with a growing interest in free-from foods are impacting the growth. The majority (95%) of Russians are aware of the availability of plant-based substitutes.

Leading Market Player

21.08 %

market share, Danone SA, 2022

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The presence of exhaustive product offerings along with a larger distribution network and a wider presence throughout the country has made Danone a leading market player.

Rise in modern grocery retailing including hypermarkets and online stores fuels the sales through off-trade channels

  • Hypermarkets and supermarkets primarily drive the high market share of off-trade channels. Supermarkets/hypermarkets have always maintained a strong lead in the sales of dairy alternatives in the market studied. The proximity factor of these channels, especially in large and developed cities, provides them the added advantage of influencing the consumer's decision to purchase among a large variety of products available in the market. Supermarkets and hypermarkets covered 61.38%, by value, of dairy alternative sales through off-trade channels in 2022.
  • The online channel is projected to be the fastest-growing distribution channel as modern consumers prefer online grocery purchases due to their busy lifestyles. Around 68% of individuals in the European Union ordered or bought goods or services over the internet for private use in 2022, up from 54% in 2017. The Netherlands, France, the United Kingdom, Germany, and Italy are the countries with high penetration of internet users. Online sales of dairy alternatives are estimated to record a CAGR of 25.80% during the forecast period.
  • By product type, plant-based milk is the largest sold category across online retail channels. Key German supermarkets offering coconut milk include Müller and Alnatura. Koro brand coconut milk is available across 122 Müller stores located in Germany.
  • On-trade sales are primarily driven by the rising number of restaurants and cafes specializing in vegan menus across key countries such as the United Kingdom, Germany, and Italy. In the United Kingdom, the on-trade sales value of dairy alternatives is estimated to record a CAGR of 22.62% during the forecast period to reach a market value of USD 142.40 million by 2029.
Europe Dairy Alternatives Market

Growing number of lactose intolerant consumers in europe is fueling the dairy alternative market

  • The European dairy alternatives market observed a growth of 17.25% in 2022 compared to 2021. The growth was attributed to the rising volume of lactose-intolerant populations across the region. In 2022, 5% of the total population was lactose intolerant. In the United Kingdom, lactose intolerance is more common in people of Asian or African-Caribbean descent. Lactose intolerance can develop at any age. In many cases, the symptoms first develop in people aged 20 to 40, although babies and young children can also be affected.
  • To mitigate the effects of lactose intolerance, these consumers mainly consume oat milk as a replacement for animal milk. Consumers dealing with the risk of obesity prefer low-fat beverages. Animal-milk-based products contain more fat percentages compared to plant products. One cup of unsweetened cashew milk contains 25 calories, less than 1 gram of protein, and 2 grams of fat, while animal milk (goat milk) contains 10 grams of fat. As a result, there is a rise in demand for dairy-free products in the European region. Hence, the market is estimated to grow by 58.64% by 2025 from 2022.
  • Under the off-trade segment, convenience stores hold the second-largest share of 71.35% of the country's retail space. These stores offer cashew milk at varied prices (low, medium, and high). The average selling price of cashew milk in the United Kingdom is USD 20.5. Some famous convenience stores across the country are 7-Eleven, Marks & Spencer, Little Waitrose, The Co-op, and Sainsbury's. To captivate consumers' focus toward the hemp milk segment, these retailers offer hemp milk at varied prices (low, medium, and high). This aspect also promotes the buying power of consumers.

Europe Dairy Alternatives Market Trends

The increasing awareness and concern among consumers, particularly the younger generation, about health and environmental sustainability is impacting the consumption of dairy alternatives in Europe.

  • Consumption of plant-based food is growing across Europe. It grew by 49% between 2019 and 2020. Around 37% of Europeans are flexitarian, vegetarian, or vegan, and 40% of people intend to cut back on dairy consumption in Europe. Flexitarian lifestyles are becoming popular among consumers of all ages. Around 26% of the population in a survey preferred non-dairy yogurt as their mid-morning snack.
  • For the younger generation in Europe, in particular, health is a top priority. Increased use of antibiotics in animal breeding and, therefore, animal produce increased the demand for dairy alternatives, which emerged as a cleaner and safer product for long-term consumption in the region. One-fourth (39%) of those between 18 and 35 years cut the consumption of dairy products as they contain fats, while 34% stopped consuming them due to their sugar content. Younger consumers are far more inclined to consume dairy substitutes, with 46% of them drinking non-dairy milk, 33% of them consuming non-dairy ice cream, and 35% of them eating non-dairy cheese at least once a week.
  • There is a huge demand for non-dairy cheese varieties, such as plant-based cheese, especially sliced cheese, with a great sales value in several countries in the region. Spanish and German consumers reveal the highest readiness to eat plant-based cheese. For instance, German consumers prefer plant-based cream cheese (32%), sliced cheese (32%), and plant-based mozzarella (31%) available in supermarkets. With the increasing demand for plant-based dairy innovations, the consumption of dairy alternatives is anticipated to increase during the forecast period.
Europe Dairy Alternatives Market

OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT

  • The increased commercialization of raw materials, such as soy, through various government bodies is largely impacting the production of dairy alternatives in Europe.

Europe Dairy Alternatives Industry Overview

The Europe Dairy Alternatives Market is fragmented, with the top five companies occupying 33.40%. The major players in this market are Danone SA, Ecotone, Oatly Group AB, The Hain Celestial Group Inc. and Upfield Holdings BV (sorted alphabetically).

Europe Dairy Alternatives Market Leaders

  1. Danone SA

  2. Ecotone

  3. Oatly Group AB

  4. The Hain Celestial Group Inc.

  5. Upfield Holdings BV

Europe Dairy Alternatives Market Concentration

Other important companies include Blue Diamond Growers, Califia Farms LLC, First Grade International Limited, Granarolo SpA, Unilever PLC.

*Disclaimer: Major Players sorted in alphabetical order.

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Europe Dairy Alternatives Market News

  • November 2022: Oatly Group AB announced that it would release a new range of oat-based yogurt. The new range comes in four flavors: strawberry, blueberry, plain, and Greek style.
  • September 2022: Swedish coffee chain Espresso House, which operates 35 stores in Germany, extended an existing partnership with Oatly to serve Oatly Barista Edition across its coffee shops in the Nordics and Germany.
  • August 2022: The addition of the new Oat Barista Blend to Califia Farms' already well-liked Original and Unsweetened Almondmilk Barista Blends demonstrated the company's commitment to quality coffee while bolstering its relationships with both old and new coffee shops.

Free with this Report

We provide a comprehensive and exhaustive set of data pointers for global, regional, and country-level metrics that illustrate the fundamentals of the dairy alternatives industry. With the help of 45+ free charts, clients can access in-depth market analysis based on per capita consumption numbers and production data of raw materials for dairy alternatives, through granular level segmental information supported by a repository of market data, trends, and expert analysis. Data and analysis on dairy alternative products, categories of dairy alternative products, product types, etc., are available in the form of comprehensive reports as well as excel based data worksheets.

Europe Dairy Alternatives Market
Europe Dairy Alternatives Market
Europe Dairy Alternatives Market
Europe Dairy Alternatives Market

Europe Dairy Alternatives Market Report - Table of Contents

1. EXECUTIVE SUMMARY & KEY FINDINGS

2. REPORT OFFERS

3. INTRODUCTION

  • 3.1 Study Assumptions & Market Definition
  • 3.2 Scope of the Study​
  • 3.3 Research Methodology

4. KEY INDUSTRY TRENDS

  • 4.1 Per Capita Consumption
  • 4.2 Raw Material/commodity Production
    • 4.2.1 Dairy Alternative - Raw Material Production
  • 4.3 Regulatory Framework
    • 4.3.1 France
    • 4.3.2 Germany
    • 4.3.3 Italy
    • 4.3.4 United Kingdom
  • 4.4 Value Chain & Distribution Channel Analysis

5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)

  • 5.1 Category
    • 5.1.1 Non-Dairy Butter
    • 5.1.2 Non-Dairy Cheese
    • 5.1.3 Non-Dairy Ice Cream
    • 5.1.4 Non-Dairy Milk
    • 5.1.4.1 By Product Type
    • 5.1.4.1.1 Almond Milk
    • 5.1.4.1.2 Cashew Milk
    • 5.1.4.1.3 Coconut Milk
    • 5.1.4.1.4 Hazelnut Milk
    • 5.1.4.1.5 Hemp Milk
    • 5.1.4.1.6 Oat Milk
    • 5.1.4.1.7 Soy Milk
    • 5.1.5 Non-Dairy Yogurt
  • 5.2 Distribution Channel
    • 5.2.1 Off-Trade
    • 5.2.1.1 Convenience Stores
    • 5.2.1.2 Online Retail
    • 5.2.1.3 Specialist Retailers
    • 5.2.1.4 Supermarkets and Hypermarkets
    • 5.2.1.5 Others (Warehouse clubs, gas stations, etc.)
    • 5.2.2 On-Trade
  • 5.3 Country
    • 5.3.1 Belgium
    • 5.3.2 France
    • 5.3.3 Germany
    • 5.3.4 Italy
    • 5.3.5 Netherlands
    • 5.3.6 Russia
    • 5.3.7 Spain
    • 5.3.8 Turkey
    • 5.3.9 United Kingdom
    • 5.3.10 Rest of Europe

6. COMPETITIVE LANDSCAPE

  • 6.1 Key Strategic Moves
  • 6.2 Market Share Analysis
  • 6.3 Company Landscape
  • 6.4 Company Profiles (includes Global Level Overview, Market Level Overview, Core Business Segments, Financials, Headcount, Key Information, Market Rank, Market Share, Products and Services, and Analysis of Recent Developments).
    • 6.4.1 Blue Diamond Growers
    • 6.4.2 Califia Farms LLC
    • 6.4.3 Danone SA
    • 6.4.4 Ecotone
    • 6.4.5 First Grade International Limited
    • 6.4.6 Granarolo SpA
    • 6.4.7 Oatly Group AB
    • 6.4.8 The Hain Celestial Group Inc.
    • 6.4.9 Unilever PLC
    • 6.4.10 Upfield Holdings BV

7. KEY STRATEGIC QUESTIONS FOR DAIRY AND DAIRY ALTERNATIVE CEOS

8. APPENDIX

  • 8.1 Global Overview
    • 8.1.1 Overview
    • 8.1.2 Porter’s Five Forces Framework
    • 8.1.3 Global Value Chain Analysis
    • 8.1.4 Market Dynamics (DROs)
  • 8.2 Sources & References
  • 8.3 List of Tables & Figures
  • 8.4 Primary Insights
  • 8.5 Data Pack
  • 8.6 Glossary of Terms
** Subject To Availablity

List of Tables & Figures

  1. Figure 1:  
  2. PER CAPITA CONSUMPTION OF DAIRY ALTERNATIVES, KG, EUROPE, 2017 - 2029
  1. Figure 2:  
  2. PRODUCTION VOLUME OF EUROPE DAIRY ALTERNATIVES MARKET - RAW MATERIAL, METRIC TONNES, EUROPE, 2017 - 2021
  1. Figure 3:  
  2. VOLUME OF DAIRY ALTERNATIVES, METRIC TONNES, BY EUROPE, 2017 - 2029
  1. Figure 4:  
  2. VALUE OF DAIRY ALTERNATIVES, USD MN, BY EUROPE, 2017 - 2029
  1. Figure 5:  
  2. VOLUME OF DAIRY ALTERNATIVES MARKET BY CATEGORY, METRIC TONNES, EUROPE, 2017 - 2029
  1. Figure 6:  
  2. VALUE OF DAIRY ALTERNATIVES MARKET BY CATEGORY, USD MN, EUROPE, 2017 - 2029
  1. Figure 7:  
  2. VOLUME SHARE OF DAIRY ALTERNATIVES MARKET, BY CATEGORY , %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 8:  
  2. VALUE SHARE OF DAIRY ALTERNATIVES MARKET, BY CATEGORY , %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 9:  
  2. VOLUME OF MILK MARKET BY PRODUCT TYPE, METRIC TONNES, EUROPE, 2017 - 2029
  1. Figure 10:  
  2. VALUE OF MILK MARKET BY PRODUCT TYPE, USD MN, EUROPE, 2017 - 2029
  1. Figure 11:  
  2. VOLUME SHARE OF MILK MARKET BY PRODUCT TYPE, %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 12:  
  2. VALUE SHARE OF MILK MARKET BY PRODUCT TYPE, %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 13:  
  2. VOLUME OF NON-DAIRY BUTTER MARKET, METRIC TONNES, EUROPE, 2017 - 2029
  1. Figure 14:  
  2. VALUE OF NON-DAIRY BUTTER MARKET, USD MN, EUROPE, 2017 - 2029
  1. Figure 15:  
  2. VALUE SHARE OF NON-DAIRY BUTTER MARKET, BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 VS 2029
  1. Figure 16:  
  2. VOLUME OF NON-DAIRY CHEESE MARKET, METRIC TONNES, EUROPE, 2017 - 2029
  1. Figure 17:  
  2. VALUE OF NON-DAIRY CHEESE MARKET, USD MN, EUROPE, 2017 - 2029
  1. Figure 18:  
  2. VALUE SHARE OF NON-DAIRY CHEESE MARKET, BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 VS 2029
  1. Figure 19:  
  2. VOLUME OF NON-DAIRY ICE CREAM MARKET, METRIC TONNES, EUROPE, 2017 - 2029
  1. Figure 20:  
  2. VALUE OF NON-DAIRY ICE CREAM MARKET, USD MN, EUROPE, 2017 - 2029
  1. Figure 21:  
  2. VALUE SHARE OF NON-DAIRY ICE CREAM MARKET, BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 VS 2029
  1. Figure 22:  
  2. VOLUME OF NON-DAIRY MILK MARKET BY PRODUCT TYPE, METRIC TONNES, EUROPE, 2017 - 2029
  1. Figure 23:  
  2. VALUE OF NON-DAIRY MILK MARKET BY PRODUCT TYPE, USD MN, EUROPE, 2017 - 2029
  1. Figure 24:  
  2. VOLUME SHARE OF NON-DAIRY MILK MARKET BY PRODUCT TYPE, %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 25:  
  2. VALUE SHARE OF NON-DAIRY MILK MARKET BY PRODUCT TYPE, %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 26:  
  2. VOLUME OF ALMOND MILK MARKET, METRIC TONNES, EUROPE, 2017 - 2029
  1. Figure 27:  
  2. VALUE OF ALMOND MILK MARKET, USD MN, EUROPE, 2017 - 2029
  1. Figure 28:  
  2. VALUE SHARE OF ALMOND MILK MARKET, BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 VS 2029
  1. Figure 29:  
  2. VOLUME OF CASHEW MILK MARKET, METRIC TONNES, EUROPE, 2017 - 2029
  1. Figure 30:  
  2. VALUE OF CASHEW MILK MARKET, USD MN, EUROPE, 2017 - 2029
  1. Figure 31:  
  2. VALUE SHARE OF CASHEW MILK MARKET, BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 VS 2029
  1. Figure 32:  
  2. VOLUME OF COCONUT MILK MARKET, METRIC TONNES, EUROPE, 2017 - 2029
  1. Figure 33:  
  2. VALUE OF COCONUT MILK MARKET, USD MN, EUROPE, 2017 - 2029
  1. Figure 34:  
  2. VALUE SHARE OF COCONUT MILK MARKET, BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 VS 2029
  1. Figure 35:  
  2. VOLUME OF HAZELNUT MILK MARKET, METRIC TONNES, EUROPE, 2017 - 2029
  1. Figure 36:  
  2. VALUE OF HAZELNUT MILK MARKET, USD MN, EUROPE, 2017 - 2029
  1. Figure 37:  
  2. VALUE SHARE OF HAZELNUT MILK MARKET, BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 VS 2029
  1. Figure 38:  
  2. VOLUME OF HEMP MILK MARKET, METRIC TONNES, EUROPE, 2017 - 2029
  1. Figure 39:  
  2. VALUE OF HEMP MILK MARKET, USD MN, EUROPE, 2017 - 2029
  1. Figure 40:  
  2. VALUE SHARE OF HEMP MILK MARKET, BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 VS 2029
  1. Figure 41:  
  2. VOLUME OF OAT MILK MARKET, METRIC TONNES, EUROPE, 2017 - 2029
  1. Figure 42:  
  2. VALUE OF OAT MILK MARKET, USD MN, EUROPE, 2017 - 2029
  1. Figure 43:  
  2. VALUE SHARE OF OAT MILK MARKET, BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 VS 2029
  1. Figure 44:  
  2. VOLUME OF SOY MILK MARKET, METRIC TONNES, EUROPE, 2017 - 2029
  1. Figure 45:  
  2. VALUE OF SOY MILK MARKET, USD MN, EUROPE, 2017 - 2029
  1. Figure 46:  
  2. VALUE SHARE OF SOY MILK MARKET, BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 VS 2029
  1. Figure 47:  
  2. VOLUME OF NON-DAIRY YOGURT MARKET, METRIC TONNES, EUROPE, 2017 - 2029
  1. Figure 48:  
  2. VALUE OF NON-DAIRY YOGURT MARKET, USD MN, EUROPE, 2017 - 2029
  1. Figure 49:  
  2. VALUE SHARE OF NON-DAIRY YOGURT MARKET, BY DISTRIBUTION CHANNEL, %, EUROPE, 2022 VS 2029
  1. Figure 50:  
  2. VOLUME OF DAIRY ALTERNATIVES MARKET BY DISTRIBUTION CHANNEL, METRIC TONNES, EUROPE, 2017 - 2029
  1. Figure 51:  
  2. VALUE OF DAIRY ALTERNATIVES MARKET BY DISTRIBUTION CHANNEL, USD MN, EUROPE, 2017 - 2029
  1. Figure 52:  
  2. VOLUME SHARE OF DAIRY ALTERNATIVES MARKET, BY DISTRIBUTION CHANNEL , %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 53:  
  2. VALUE SHARE OF DAIRY ALTERNATIVES MARKET, BY DISTRIBUTION CHANNEL , %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 54:  
  2. VOLUME OF DAIRY ALTERNATIVES MARKET BY SUB DISTRIBUTION CHANNELS, METRIC TONNES, EUROPE, 2017 - 2029
  1. Figure 55:  
  2. VALUE OF DAIRY ALTERNATIVES MARKET BY SUB DISTRIBUTION CHANNELS, USD MN, EUROPE, 2017 - 2029
  1. Figure 56:  
  2. VOLUME SHARE OF DAIRY ALTERNATIVES MARKET, BY SUB DISTRIBUTION CHANNELS , %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 57:  
  2. VALUE SHARE OF DAIRY ALTERNATIVES MARKET, BY SUB DISTRIBUTION CHANNELS , %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 58:  
  2. VOLUME OF DAIRY ALTERNATIVES MARKET SOLD VIA CONVENIENCE STORES, METRIC TONNES, EUROPE, 2017 - 2029
  1. Figure 59:  
  2. VALUE OF DAIRY ALTERNATIVES MARKET SOLD VIA CONVENIENCE STORES, USD MN, EUROPE, 2017 - 2029
  1. Figure 60:  
  2. VALUE SHARE OF DAIRY ALTERNATIVES MARKET, SOLD VIA CONVENIENCE STORES, BY CATEGORY , %, EUROPE, 2022 VS 2029
  1. Figure 61:  
  2. VOLUME OF DAIRY ALTERNATIVES MARKET SOLD VIA ONLINE RETAIL, METRIC TONNES, EUROPE, 2017 - 2029
  1. Figure 62:  
  2. VALUE OF DAIRY ALTERNATIVES MARKET SOLD VIA ONLINE RETAIL, USD MN, EUROPE, 2017 - 2029
  1. Figure 63:  
  2. VALUE SHARE OF DAIRY ALTERNATIVES MARKET, SOLD VIA ONLINE RETAIL, BY CATEGORY , %, EUROPE, 2022 VS 2029
  1. Figure 64:  
  2. VOLUME OF DAIRY ALTERNATIVES MARKET SOLD VIA SPECIALIST RETAILERS, METRIC TONNES, EUROPE, 2017 - 2029
  1. Figure 65:  
  2. VALUE OF DAIRY ALTERNATIVES MARKET SOLD VIA SPECIALIST RETAILERS, USD MN, EUROPE, 2017 - 2029
  1. Figure 66:  
  2. VALUE SHARE OF DAIRY ALTERNATIVES MARKET, SOLD VIA SPECIALIST RETAILERS, BY CATEGORY , %, EUROPE, 2022 VS 2029
  1. Figure 67:  
  2. VOLUME OF DAIRY ALTERNATIVES MARKET SOLD VIA SUPERMARKETS AND HYPERMARKETS, METRIC TONNES, EUROPE, 2017 - 2029
  1. Figure 68:  
  2. VALUE OF DAIRY ALTERNATIVES MARKET SOLD VIA SUPERMARKETS AND HYPERMARKETS, USD MN, EUROPE, 2017 - 2029
  1. Figure 69:  
  2. VALUE SHARE OF DAIRY ALTERNATIVES MARKET, SOLD VIA SUPERMARKETS AND HYPERMARKETS, BY CATEGORY , %, EUROPE, 2022 VS 2029
  1. Figure 70:  
  2. VOLUME OF DAIRY ALTERNATIVES MARKET SOLD VIA OTHERS (WAREHOUSE CLUBS, GAS STATIONS, ETC.), METRIC TONNES, EUROPE, 2017 - 2029
  1. Figure 71:  
  2. VALUE OF DAIRY ALTERNATIVES MARKET SOLD VIA OTHERS (WAREHOUSE CLUBS, GAS STATIONS, ETC.), USD MN, EUROPE, 2017 - 2029
  1. Figure 72:  
  2. VALUE SHARE OF DAIRY ALTERNATIVES MARKET, SOLD VIA OTHERS (WAREHOUSE CLUBS, GAS STATIONS, ETC.), BY CATEGORY , %, EUROPE, 2022 VS 2029
  1. Figure 73:  
  2. VOLUME OF DAIRY ALTERNATIVES MARKET SOLD VIA ON-TRADE, METRIC TONNES, EUROPE, 2017 - 2029
  1. Figure 74:  
  2. VALUE OF DAIRY ALTERNATIVES MARKET SOLD VIA ON-TRADE, USD MN, EUROPE, 2017 - 2029
  1. Figure 75:  
  2. VALUE SHARE OF DAIRY ALTERNATIVES MARKET, SOLD VIA ON-TRADE, BY CATEGORY , %, EUROPE, 2022 VS 2029
  1. Figure 76:  
  2. VOLUME OF DAIRY ALTERNATIVES MARKET BY COUNTRY, METRIC TONNES, EUROPE, 2017 - 2029
  1. Figure 77:  
  2. VALUE OF DAIRY ALTERNATIVES MARKET BY COUNTRY, USD MN, EUROPE, 2017 - 2029
  1. Figure 78:  
  2. VOLUME SHARE OF DAIRY ALTERNATIVES MARKET, BY COUNTRY , %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 79:  
  2. VALUE SHARE OF DAIRY ALTERNATIVES MARKET, BY COUNTRY , %, EUROPE, 2017 VS 2023 VS 2029
  1. Figure 80:  
  2. VOLUME OF DAIRY ALTERNATIVES MARKET, METRIC TONNES, BELGIUM, 2017 - 2029
  1. Figure 81:  
  2. VALUE OF DAIRY ALTERNATIVES MARKET, USD MN, BELGIUM, 2017 - 2029
  1. Figure 82:  
  2. VALUE SHARE OF DAIRY ALTERNATIVES MARKET, BY CATEGORY , %, BELGIUM, 2022 VS 2029
  1. Figure 83:  
  2. VOLUME OF DAIRY ALTERNATIVES MARKET, METRIC TONNES, FRANCE, 2017 - 2029
  1. Figure 84:  
  2. VALUE OF DAIRY ALTERNATIVES MARKET, USD MN, FRANCE, 2017 - 2029
  1. Figure 85:  
  2. VALUE SHARE OF DAIRY ALTERNATIVES MARKET, BY CATEGORY , %, FRANCE, 2022 VS 2029
  1. Figure 86:  
  2. VOLUME OF DAIRY ALTERNATIVES MARKET, METRIC TONNES, GERMANY, 2017 - 2029
  1. Figure 87:  
  2. VALUE OF DAIRY ALTERNATIVES MARKET, USD MN, GERMANY, 2017 - 2029
  1. Figure 88:  
  2. VALUE SHARE OF DAIRY ALTERNATIVES MARKET, BY CATEGORY , %, GERMANY, 2022 VS 2029
  1. Figure 89:  
  2. VOLUME OF DAIRY ALTERNATIVES MARKET, METRIC TONNES, ITALY, 2017 - 2029
  1. Figure 90:  
  2. VALUE OF DAIRY ALTERNATIVES MARKET, USD MN, ITALY, 2017 - 2029
  1. Figure 91:  
  2. VALUE SHARE OF DAIRY ALTERNATIVES MARKET, BY CATEGORY , %, ITALY, 2022 VS 2029
  1. Figure 92:  
  2. VOLUME OF DAIRY ALTERNATIVES MARKET, METRIC TONNES, NETHERLANDS, 2017 - 2029
  1. Figure 93:  
  2. VALUE OF DAIRY ALTERNATIVES MARKET, USD MN, NETHERLANDS, 2017 - 2029
  1. Figure 94:  
  2. VALUE SHARE OF DAIRY ALTERNATIVES MARKET, BY CATEGORY , %, NETHERLANDS, 2022 VS 2029
  1. Figure 95:  
  2. VOLUME OF DAIRY ALTERNATIVES MARKET, METRIC TONNES, RUSSIA, 2017 - 2029
  1. Figure 96:  
  2. VALUE OF DAIRY ALTERNATIVES MARKET, USD MN, RUSSIA, 2017 - 2029
  1. Figure 97:  
  2. VALUE SHARE OF DAIRY ALTERNATIVES MARKET, BY CATEGORY , %, RUSSIA, 2022 VS 2029
  1. Figure 98:  
  2. VOLUME OF DAIRY ALTERNATIVES MARKET, METRIC TONNES, SPAIN, 2017 - 2029
  1. Figure 99:  
  2. VALUE OF DAIRY ALTERNATIVES MARKET, USD MN, SPAIN, 2017 - 2029
  1. Figure 100:  
  2. VALUE SHARE OF DAIRY ALTERNATIVES MARKET, BY CATEGORY , %, SPAIN, 2022 VS 2029
  1. Figure 101:  
  2. VOLUME OF DAIRY ALTERNATIVES MARKET, METRIC TONNES, TURKEY, 2017 - 2029
  1. Figure 102:  
  2. VALUE OF DAIRY ALTERNATIVES MARKET, USD MN, TURKEY, 2017 - 2029
  1. Figure 103:  
  2. VALUE SHARE OF DAIRY ALTERNATIVES MARKET, BY CATEGORY , %, TURKEY, 2022 VS 2029
  1. Figure 104:  
  2. VOLUME OF DAIRY ALTERNATIVES MARKET, METRIC TONNES, UNITED KINGDOM, 2017 - 2029
  1. Figure 105:  
  2. VALUE OF DAIRY ALTERNATIVES MARKET, USD MN, UNITED KINGDOM, 2017 - 2029
  1. Figure 106:  
  2. VALUE SHARE OF DAIRY ALTERNATIVES MARKET, BY CATEGORY , %, UNITED KINGDOM, 2022 VS 2029
  1. Figure 107:  
  2. VOLUME OF DAIRY ALTERNATIVES MARKET, METRIC TONNES, REST OF EUROPE, 2017 - 2029
  1. Figure 108:  
  2. VALUE OF DAIRY ALTERNATIVES MARKET, USD MN, REST OF EUROPE, 2017 - 2029
  1. Figure 109:  
  2. VALUE SHARE OF DAIRY ALTERNATIVES MARKET, BY CATEGORY , %, REST OF EUROPE, 2022 VS 2029
  1. Figure 110:  
  2. MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, EUROPE, 2017 - 2029
  1. Figure 111:  
  2. MOST ADOPTED STRATEGIES, COUNT, EUROPE, 2017 - 2029
  1. Figure 112:  
  2. VALUE SHARE OF MAJOR PLAYERS, %, EUROPE, 2022

Europe Dairy Alternatives Industry Segmentation

Non-Dairy Butter, Non-Dairy Cheese, Non-Dairy Ice Cream, Non-Dairy Milk, Non-Dairy Yogurt are covered as segments by Category. Off-Trade, On-Trade are covered as segments by Distribution Channel. Belgium, France, Germany, Italy, Netherlands, Russia, Spain, Turkey, United Kingdom are covered as segments by Country.

  • Hypermarkets and supermarkets primarily drive the high market share of off-trade channels. Supermarkets/hypermarkets have always maintained a strong lead in the sales of dairy alternatives in the market studied. The proximity factor of these channels, especially in large and developed cities, provides them the added advantage of influencing the consumer's decision to purchase among a large variety of products available in the market. Supermarkets and hypermarkets covered 61.38%, by value, of dairy alternative sales through off-trade channels in 2022.
  • The online channel is projected to be the fastest-growing distribution channel as modern consumers prefer online grocery purchases due to their busy lifestyles. Around 68% of individuals in the European Union ordered or bought goods or services over the internet for private use in 2022, up from 54% in 2017. The Netherlands, France, the United Kingdom, Germany, and Italy are the countries with high penetration of internet users. Online sales of dairy alternatives are estimated to record a CAGR of 25.80% during the forecast period.
  • By product type, plant-based milk is the largest sold category across online retail channels. Key German supermarkets offering coconut milk include Müller and Alnatura. Koro brand coconut milk is available across 122 Müller stores located in Germany.
  • On-trade sales are primarily driven by the rising number of restaurants and cafes specializing in vegan menus across key countries such as the United Kingdom, Germany, and Italy. In the United Kingdom, the on-trade sales value of dairy alternatives is estimated to record a CAGR of 22.62% during the forecast period to reach a market value of USD 142.40 million by 2029.
Category Non-Dairy Butter
Non-Dairy Cheese
Non-Dairy Ice Cream
Non-Dairy Milk By Product Type Almond Milk
Cashew Milk
Coconut Milk
Hazelnut Milk
Hemp Milk
Oat Milk
Soy Milk
Non-Dairy Yogurt
Distribution Channel Off-Trade Convenience Stores
Online Retail
Specialist Retailers
Supermarkets and Hypermarkets
Others (Warehouse clubs, gas stations, etc.)
Distribution Channel On-Trade
Country Belgium
France
Germany
Italy
Netherlands
Russia
Spain
Turkey
United Kingdom
Rest of Europe
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Market Definition

  • Dairy Alternatives - Dairy alternatives are foods that are made from plant-based milk/oils instead of their usual animal products, such as cheese, butter, milk, ice cream, yogurt, etc. Plant-based or non-dairy milk alternative is the fast-growing segment in the newer food product development category of functional and specialty beverage across the globe.
  • Non-Dairy Butter - Non dairy butter is a vegan butter alternative that is made from a mixture of plant oils. With an increase in alternative diets like vegetarianism, veganism, and gluten intolerance, plant butter is a healthy non-dairy substitute for normal butter.
  • Non-Dairy Ice Cream - Plant based ice cream is a growing category. Non-dairy ice cream is a type of dessert made without any animal ingredients. This is typically considered a substitute for regular ice cream for those who cannot or do not eat animal or animal-derived products, including eggs, milk, cream, or honey.
  • Plant-Based Milk - Plant based milks are milk substitutes that are made from nuts (e.g., hazelnuts, hemp seeds), seeds (e.g., sesame, walnuts, coconuts, cashews, almonds, rice, oats, etc.) or legumes (e.g., soy). Plant-based milk such as soy milk and almond milk have been popular in East Asia and the Middle East for centuries.
Keyword Definition
Cultured Butter Cultured butter is prepared by having the raw butter go through chemical processing and has been added with certain emulsifiers and foreign ingredients.
Uncultured Butter This type of butter is one which has not been processed in any way
Natural Cheese The type of cheese in its most natural form. It is made from natural and simple products and ingredients, including fresh and natural salts, natural colors, enzymes, and high-quality milk.
Processed Cheese Processed cheese undergoes the same processes as natural cheese; however, it requires more steps and many different forms of ingredients. Making processed cheese involves melting natural cheese, emulsifying it, and adding preservatives and other artificial ingredients or colorings.
Single Cream Single cream contains around 18% fat. It’s a single layer of cream that appears over boiled milk.
Double Cream Double cream contains 48% fat, more than double the amount of fat of single cream. It’s heavier and thicker than single cream
Whipping Cream This has a much higher fat percentage than single cream (36%). Used to top cakes, pies, and puddings and as a thickener for sauces, soups, and fillings.
Frozen Desserts Desserts that are meant to be eaten in frozen condition. E.g., sherbets, sorbets, frozen yogurts
UHT Milk (Ultra-high temperature milk) Milk heated at a very high temperature. Ultra-high-temperature processing (UHT) of milk involves heating for 1–8 sec at 135–154°C. which kills the spore-forming pathogenic microorganism, resulting in a product with a shelf-life of several months.
Non-dairy butter/Plant-based butter Butter made from plant-derived oil such as coconut, palm, etc.
Non-dairy Yogurt Yogurt made from typically made from nuts, like almonds, cashews, coconuts, and even other foods like soybeans, plantains, oats, and peas
On-trade It refers to restaurants, QSRs, and bars.
Off-trade It refers to supermarkets, hypermarkets, on-line channels, etc.
Neufchatel cheese One of the oldest kinds of cheese in France. It is a soft, slightly crumbly, mold-ripened, bloomy-rind cheese made in the Neufchâtel-en-Bray region of Normandy.
Flexitarian It refers to a consumer preferring a semi-vegetarian diet, that is centered on plant foods with limited or occasional inclusion of meat.
Lactose Intolerance Lactose intolerance is a reaction in digestive system to lactose, the sugar in milk. It causes uncomfortable symptoms in response to the consumption of dairy products.
Cream Cheese Cream cheese is a soft and creamy fresh cheese with a tangy taste made from milk and cream.
Sorbets Sorbet is a frozen dessert made using ice combined with fruit juice, fruit purée, or other ingredients, such as wine, liqueur, or honey.
Sherbet Sherbet is a sweetened frozen dessert made with fruit and some sort of dairy product such as milk or cream.
Shelf stable Foods that can be safely stored at room temperature, or "on the shelf," for at least one year and do not have to be cooked or refrigerated to eat safely.
DSD Direct Store Delivery is the process in supply chain management wherein the product is delivered from manufacturing plant directly to the retailer.
OU Kosher Orthodox Union Kosher is a kosher certification agency based in New York City.
Gelato Gelato is a frozen creamy dessert made with milk, heavy cream and sugar.
Grass-fed Cows Grass-fed cows are allowed to graze in pastures, where they eat a variety of grasses and clover.
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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: Identify Key Variables: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.​
  • Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.​
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.​
  • Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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Europe Dairy Alternatives Market Research FAQs

The Europe Dairy Alternatives Market size is expected to reach USD 9.42 billion in 2024 and grow at a CAGR of 14.79% to reach USD 18.78 billion by 2029.

In 2024, the Europe Dairy Alternatives Market size is expected to reach USD 9.42 billion.

Danone SA, Ecotone, Oatly Group AB, The Hain Celestial Group Inc. and Upfield Holdings BV are the major companies operating in the Europe Dairy Alternatives Market.

In the Europe Dairy Alternatives Market, the Off-Trade segment accounts for the largest share by distribution channel.

In 2024, Germany accounts for the largest share by country in the Europe Dairy Alternatives Market.

In 2023, the Europe Dairy Alternatives Market size was estimated at 9.42 billion. The report covers the Europe Dairy Alternatives Market historical market size for years: 2017, 2018, 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Europe Dairy Alternatives Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.

Europe Dairy Alternatives Industry Report

Statistics for the 2023 Europe Dairy Alternatives market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Europe Dairy Alternatives analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.

Europe Dairy Alternatives Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2029

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