Europe Deodorants Market Size (2024 - 2029)

The European deodorant market is experiencing growth driven by increased consumer awareness of hygiene and the influence of social media and celebrity endorsements. Companies are focusing on research and development and innovative advertising strategies to enhance their market share. The adoption of sustainable packaging options, such as refillable and recyclable materials, is also attracting consumers. These factors collectively contribute to the expansion of the market size in the region.

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Market Size of Europe Deodorants Industry

Europe Deodorants Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 4.45 %
Market Concentration Low

Major Players

Europe Deodorants Market Major Players

*Disclaimer: Major Players sorted in no particular order

Europe Deodorants Market Analysis

The European deodorant market is projected to witness a CAGR of 4.45% during the upcoming five years.

  • The rising awareness about hygiene is a result of consumer awareness and the socialization of consumers. Smelling good is a sign of good hygiene and etiquette. Consumers wear deodorants regularly to maintain their hygiene, increasing their usage.
  • Research and development (R&D) and advertisement are driving the market's growth. Key players are investing in these factors to influence consumer purchase decisions. The rising influence of social media and celebrity endorsement impacts the advertisement strategies adopted by key market players. Companies are focusing on innovating according to consumer preferences to increase their market share in the European deodorant market. For instance, P&G-owned Secret has placed a diverse lineup of women celebrities at the heart of its campaign for Secret Deodorant - 'All Strength, No Sweat' - all handpicked for their achievements in entertainment, sports, business, and fitness.
  • Companies are also trying out sustainable packaging options to attract consumers. There are many manufacturers who have launched deodorants that are refillable. For instance, Procter & Gamble Company stated that refillable cases of its Secret and Old Spice are made with no single-use plastic packaging. In addition, the company planned to expand its range of aluminum-free deodorants, which will be packaged in recyclable paper tubes made of 90% recycled paperboard and Forest Stewardship Council-certified paper (FSC).
  • In addition, Nuud is a Netherlands-based natural and vegan deodorant brand that sells deodorants also in a tube format. It boasts of just 10 ingredients, including Ecocert-certified micro silver for a natural antibacterial effect that inhibits bacteria. The formulation is fragrance- and alcohol-free and is said to be free of microplastics and nanoparticles, too. The tube is made from bioplastic sugarcane in a biodegradable cardboard box. All of the above factors are leading to the increase in sales of deodorants across the region.

Europe Deodorants Industry Segmentation

Deodorant is applied to the body to prevent or cover odor caused by bacterial breakdown of perspiration in the armpits and genitals.

The European deodorant market is segmented by product type, end-user, distribution channel, and geography. By type, the market is segmented into sprays, roll-on, stick, and other product types. By end-user, the market is segmented into men & women. By distribution channel, the market is segmented into hypermarkets/supermarkets, convenience/grocery stores, online retail stores, and other distribution channels. By geography, the market is segmented into the United Kingdom, Germany, France, Italy, Spain, and the Rest of Europe.

The market sizing has been done in value terms in USD for all the abovementioned segments.

By Product Type
Sprays
Roll-on
Stick
Other Product Types
By End-User
Men
Women
By Distribution Channel
Hypermarkets/Supermarkets
Convenience/Grocery Stores
Online Retail Stores
Other Distribution Channels
By Geography
United kingdom
Germany
France
Italy
Spain
Rest of Europe
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Europe Deodorants Market Size Summary

The European deodorant market is experiencing a notable growth trajectory, driven by increasing consumer awareness about hygiene and the importance of smelling good as a part of good etiquette. This heightened awareness is further fueled by the influence of social media and celebrity endorsements, which have become integral to the marketing strategies of key players in the industry. Companies are investing significantly in research and development to innovate products that align with consumer preferences, such as sustainable and refillable packaging options. The trend towards natural and vegan formulations is also gaining momentum, with brands like Nuud offering products free from harmful ingredients and packaged in eco-friendly materials. This shift is partly in response to regulatory restrictions on certain chemicals, prompting a rise in demand for deodorants with natural positioning.

The market is also benefiting from the increasing demand for personal care products, particularly among the female workforce, and the popularity of novel fragrances, especially among millennials. Product innovations, such as aluminum-free and organic deodorants, are attracting a broader consumer base, supported by aggressive marketing and the rise of e-commerce platforms. The competitive landscape is marked by strategic partnerships, expansions, and mergers among major players like Procter & Gamble, Unilever, and L'Oréal, who are actively promoting their products through digital channels. The focus on chemical-free and artisanal fragrances is contributing to the market's expansion, as consumers seek alternatives that align with their values and preferences.

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Europe Deodorants Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Product Type

      1. 2.1.1 Sprays

      2. 2.1.2 Roll-on

      3. 2.1.3 Stick

      4. 2.1.4 Other Product Types

    2. 2.2 By End-User

      1. 2.2.1 Men

      2. 2.2.2 Women

    3. 2.3 By Distribution Channel

      1. 2.3.1 Hypermarkets/Supermarkets

      2. 2.3.2 Convenience/Grocery Stores

      3. 2.3.3 Online Retail Stores

      4. 2.3.4 Other Distribution Channels

    4. 2.4 By Geography

      1. 2.4.1 United kingdom

      2. 2.4.2 Germany

      3. 2.4.3 France

      4. 2.4.4 Italy

      5. 2.4.5 Spain

      6. 2.4.6 Rest of Europe

Europe Deodorants Market Size FAQs

The Europe Deodorants Market is projected to register a CAGR of 4.45% during the forecast period (2024-2029)

Coty Inc. , Beiersdorf AG, Colgate-Palmolive Company, Church & Dwight Co. Inc. and Unilever Plc are the major companies operating in the Europe Deodorants Market.

Deodorant Market in Europe Report Snapshots

European Deodorant Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)