Market Trends of Europe Dietary Supplement Packaging Industry
This section covers the major market trends shaping the Europe Dietary Supplement Packaging Market according to our research experts:
Glass Material to Drive the Market Growth
- Factors such as GDP growth, high disposable income, ease of availability, improvement in living standards, wide variety, and domestic and international players in the market are fueling the glass packaging in the region.
- The demonization of plastic packaging and the increasing push for sustainability, along with the long-established infrastructure for recycling, have created a renewed push for glass bottles across the region. Moreover, glass manufacturers have been key players in the reuse and recycling system of Germany. Gerresheimer, for instance, began producing glass with a higher proportion of recycled glass at the Tettau site in Germany. Many leading players, like Gerresheimer, are driving circularity and resource savings every day.
- According to The Federal Association of the German Glass Industry, ten big glass producers in Germany generate around 20% of the total glass industry revenue. Few big international glassmakers are presently dominating the market and are more interested in producing only one specific type of bottle. Also, the trend of customization is growing in the region, with demand for bespoke glass bottles increasing.
- Additionally, the increasing import of Vitamin supplements by the countries in the Europe region is anticipated to promote growth. For instance, according to UN Comtrade, the European countries, such as Germany, Netherlands, Belgium, France, and Spain, combined held a majority share in 2021.
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Italy to Hold Highest Market Share
- The Packaging industry in Italy is driven by various trends prevailing in the market. There is an increase in the living standard and personal disposable income, fueling consumption across a broad range of products and subsequent growth in demand for dietary supplements. Dietary supplements benefit from the growing health culture and focus on prevention, rather than cure, for long-term health, hence driving growth.
- Additionally, a report from Feder Salus, the Italian National Association of Health Products Manufacturers, reveals that 65% of Italian adults consume 2.5 kinds of dietary supplements every year, ranging from energy and cardiovascular supplements to bone and many others, which is fuelling the growth of the market.
- Increasing innovation in the packaging process and focus on easily recyclable materials across the region have propelled growth. The consumer's growing desire to recycle most of the waste materials across the packaging industry in Italy is thereby helping the industries in further development across the packaging sector. According to the European Glass Container Federation, 78% of the glass bottles and jars are collected and recycled into Italy's food-grade material, further increasing the market's growth.
- Moreover, according to New Line Ricerche di mercato, increasing the use of substances that add nutrients to the diet or lower the risk of health problems is anticipated to propel growth. These supplements are used for mental well-being, sleep aid, bowel wellness products, and women's wellness.
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