Market Trends of Europe Digital Signage Industry
This section covers the major market trends shaping the Europe Digital Signage Market according to our research experts:
Retail Industry is Expected to Hold Significant Market Share
- Retail operators in the area are combining digital tools to publish pertinent and profitable material at their premises and incorporate digital adverts into their retail stores to create a unique in-store user experience to gain an advantage over physical stores. Signage in retail is crucial for the operating vendors since, according to Samsung, 53% of customers base their initial perception of the store on the exterior of the business front.
- Digital signage displays are used in retail establishments to display advertising, information, or other pertinent content to transmit tailored messages. By maximizing the message's impact, digital signage enables retailers to efficiently and profitably reach their target market.
- For instance, the prominent European retail company Carrefour Group recently updated its in-store consumer communications. The retail behemoth installed 150 screens across 25 stores in Belgium; the network also features an integrated audio system, a customized content management system, and integrated queuing.
- Many important suppliers are creating retail-specific solutions due to the region's retail industry's dominance. For instance, NEC Display Solutions Europe just unveiled a new line of large-format UHD displays with enormous screen widths and excellent levels of resolution to allow close-up and distant viewing.
- Moreover, Retailers additionally work on updating user-interactive panels in real-time to reflect the most recent gender or age demographic trends in-store to promote particular items or remove sold-out products from the screen.
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Belgium Accounts for the Largest Market Share
- With an increasing demand for digitalization, Belgium is more focused on customer acquisition regarding digital signage solutions, mainly in the retail sector. For instance, to promote the latest promotions and product information to customers and manage queuing at the tills, a French multinational retailer deployed a comprehensive in-store digital signage solution across 25 of its branches in Belgium, with more to follow.
- Local Scala systems integrator DOBIT rolled out and tailored the entire network based on Scala technology, which acts as a central backbone for managing all screens, templates, content, and audio.
- Similarly, in September 2021, ZetaDisplayentered a partnership with KFC Netherlands and Belgium, omnichannel CRM, and the order management platform Booster Agency to deliver digital signage solutions to more than 100 KFC restaurants in the 12 months that followed. This partnership is expected to boost KFC's digital signage, including new and remodelled restaurants across the Netherlands and Belgium. Each restaurant will feature six screens as digital menu boards; tests are underway at several restaurants with external-facing window digital screens aimed at passers-by.
- Further, Belgium is home to 209 hospitals and one of the world's most diverse populations (up by a million since 2005), with more than 180 nationalities and 108 spoken languages. With 64,000 beds, 64,000 admissions each day, and an average stay of about 6.4 days, it's critical to maintain constant contact while maintaining patients' comfort and well-being. Unquestionably, AZ Sint-Jan Brugge-Oostende AV falls under this category.
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