Europe Drinkable Yogurt Market Size (2024 - 2029)

The Europe drinkable yogurt market is experiencing growth driven by increasing consumer demand for probiotic and healthier snacking options. This trend is supported by the introduction of functional products with innovative flavors and nutritional enhancements. The expanding population and the variety of flavor combinations, particularly in dairy-free yogurts, are further propelling the market. Additionally, the prominence of online distribution channels, alongside supermarkets, is facilitating access to a diverse range of yogurt products, catering to the nutritional and taste preferences of various consumer demographics.

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Market Size of Europe Drinkable Yogurt Industry

Europe Drinkable Yogurt Market Size
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 3.50 %
Market Concentration Medium

Major Players

Europe Drinkable Yogurt Market Key Players

*Disclaimer: Major Players sorted in no particular order

Europe Drinkable Yogurt Market Analysis

The Europe drinkable yogurt market is forecasted to grow at a CAGR of 3.5% during the forecast period (2020-2025).

  • The market is mainly driven by the rising demand for probiotic foods and healthier snacking food products among health-conscious consumers including both adults and children. Also, recent launches of formulated functional products with new flavors have further fueled the global market, such as drinkable yogurt fortified with omega 3, collagen, aloe vera, plant sterols, and soy isoflavones.
  • Furthermore, the region's growing population has strongly contributed to the growth of dairy-free yogurts and the number of flavor combinations available in the yogurt market, such as coconut, cranberry, pineapple, strawberry, and others, are also accelerating the market for flavored dairy-free yogurts at a faster pace.
  • The distribution channels, primarily online channels, which holds the major share, followed by supermarkets/hypermarkets are offering a wide range of new varieties of yogurts from Icelandic to coconut-based yogurts, which, in turn, is capturing the taste pallets and nutritional requirements of the consumers, under different age groups.

Europe Drinkable Yogurt Industry Segmentation

The drinkable yogurt market in Europe has been segmented by category into dairy-based and non-dairy based; by type into plain and flavored yogurt; and by distribution into hypermarket/supermarket, convenience stores, specialty stores, online channel and others. Also, the study provides an analysis of the drinkable yogurt market in the emerging and established markets across Europe, including the United Kingdom, Germany, France, Spain, Russia, Italy, and the Rest of Europe.

By Category
Dairy-based yogurt
Non-dairy based yogurt
By Type
Plain yogurt
Flavored yogurt
By Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Specialty Stores
Online Retailers
Others
By Country
United Kingdom
Germany
France
Spain
Russia
Italy
Rest of Europe
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Europe Drinkable Yogurt Market Size Summary

The Europe drinkable yogurt market is experiencing a steady expansion, driven by the increasing consumer preference for probiotic and healthier snacking options. This trend is evident among both adults and children who are becoming more health-conscious. The market is further bolstered by the introduction of innovative functional products featuring new flavors and added health benefits, such as omega 3, collagen, and plant sterols. The growing popularity of dairy-free yogurts, with a variety of flavors like coconut and strawberry, is also contributing to market growth. Distribution channels, particularly online platforms, are playing a significant role in this expansion by offering a diverse range of yogurt varieties, from Icelandic to coconut-based, catering to the nutritional and taste preferences of consumers across different age groups.

The shift towards vegan diets in Europe has led to a notable increase in the availability and consumption of flavored dairy-free and drinkable yogurts, such as those made from almond, coconut, and soy. This trend is reflected in the supermarket shelves, where plant-based yogurt options are gaining a substantial market share. The European market, particularly in countries like the United Kingdom, Germany, Italy, and France, is characterized by a competitive and fragmented landscape with numerous regional and domestic players. Companies are focusing on strategic initiatives such as mergers, acquisitions, and partnerships to enhance their market presence. Key players like Benecol, Cie Gervais Danone, and Tesco.com are leading the market, supported by the growing trend of online grocery shopping, which offers convenience and competitive pricing for yogurt products.

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Europe Drinkable Yogurt Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Category

      1. 2.1.1 Dairy-based yogurt

      2. 2.1.2 Non-dairy based yogurt

    2. 2.2 By Type

      1. 2.2.1 Plain yogurt

      2. 2.2.2 Flavored yogurt

    3. 2.3 By Distribution Channel

      1. 2.3.1 Supermarkets/Hypermarkets

      2. 2.3.2 Convenience Stores

      3. 2.3.3 Specialty Stores

      4. 2.3.4 Online Retailers

      5. 2.3.5 Others

    4. 2.4 By Country

      1. 2.4.1 United Kingdom

      2. 2.4.2 Germany

      3. 2.4.3 France

      4. 2.4.4 Spain

      5. 2.4.5 Russia

      6. 2.4.6 Italy

      7. 2.4.7 Rest of Europe

Europe Drinkable Yogurt Market Size FAQs

The Europe Drinkable Yogurt Market is projected to register a CAGR of 3.5% during the forecast period (2024-2029)

Benecol, Cie Gervais Danone, Esteson Corporation, Tesco.com and Materne SAS are the major companies operating in the Europe Drinkable Yogurt Market.

Europe Drinkable Yogurt Market Report Snapshots

Europe Drinkable Yogurt Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)