Market Trends of Europe Drinkable Yogurt Industry
This section covers the major market trends shaping the Europe Drinkable Yogurt Market according to our research experts:
Rising Demand of Non-Dairy Based Yogurt
As an increasing number of Europeans are ascribing to vegan diets and are constantly seeking for dairy alternatives with innovative flavors, the number of flavored dairy-free yogurts, as well as drinkable yogurts, such as almond, coconut, soy, cashews, pea yogurt, and others have taken a significant share in supermarket shelves. The active companies in the country are particularly focusing on expanding their plant-based yogurt portfolio to broaden their consumer base in the country. The yogurt market in the country is flooded with new flavor innovation, with varieties ranging from low in sugar to high in decadence, catering to the specific nutritional and flavor requirements of consumers under different age groups.
Online Stores Sales to drive The regional Market
The countries of Europe such as the United Kingdom, Germany, Italy, and France remains the world's largest markets where consumers buy groceries online. The sales are escalating due to lesser prices through online channels. Thus, Vmartgo, an online store, offers many outsourced and foreign products, including yogurt drinks from Asian countries, at cheaper prices than the local variants. Most online suppliers in the region provide same-day doorstep and self-pickup delivery options for yogurt products. Consumers consider online grocery stores as a good option to avoid the hassle of traditional grocery shopping and standing in a queue before check-out. Some major platforms in the country include Walmart, Amazon Pantry, and Costco.
