Europe E-bike Market Size
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Study Period | 2017 - 2029 |
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Market Size (2024) | USD 19.36 Billion |
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Market Size (2029) | USD 29.28 Billion |
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Largest Share by Propulsion Type | Pedal Assisted |
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CAGR (2024 - 2029) | 8.63 % |
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Largest Share by Country | Germany |
Major Players |
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*Disclaimer: Major Players sorted in no particular order |
Europe E-bike Market Analysis
The Europe E-bike Market size is estimated at 19.36 billion USD in 2024, and is expected to reach 29.28 billion USD by 2029, growing at a CAGR of 8.63% during the forecast period (2024-2029).
19.36 Billion
Market Size in 2024 (USD)
29.28 Billion
Market Size in 2029 (USD)
20.91 %
CAGR (2017-2023)
8.63 %
CAGR (2024-2029)
Largest Segment by Propulsion Type
78.06 %
value share, Pedal Assisted, 2023
Countries such as Germany and France are using pedal-assisted bikes extensively due to factors like time-saving, cost benefits, and easy rides, making pedal assisted the largest segment.
Largest Segment by Application Type
74.33 %
value share, City/Urban, 2023
Europe has dedicated bike lanes in cities and suburbs. Courier services are deploying e-bikes to deliver parcels and people are using bikes for daily commutes, thus aiding the growth of the city/urban segment.
Largest Segment by Battery Type
99.81 %
value share, Lithium-ion Battery, 2023
Long-range offerings, less charging time, durability, high power in small sizes, and lightweight are some of the factors that are increasing the usage of lithium batteries, further making Li-ion the largest battery type.
Largest Country
44.29 %
value share, Germany, 2023
Germany has the highest number of e-bikes due to the increase in the electrification of vehicles, stringent norms by the government, and the growing interest of consumers for cleaner rides.
Leading Market Player
25.01 %
market share, Giant Manufacturing Co. Ltd., 2022
Strong brand awareness, a large supply chain network, and a wide product portfolio offering in various European countries are the factors making Giant the largest brand across Europe.
PROPULSION SEGMENT MARKET OVERVIEW
- A total of around 26 million units of electric bicycles were sold in the region in 2022, compared to around 24 million units of bikes in 2021. E-city/urban, e-trekking, and e-MTB bikes were the most preferred companies, occupying nearly 94% of all the e-bike sales in the country. Some of the major factors driving the sales of the e-bike market are the innovative character of the product, fully integrated batteries and drives, appealing designs, and the use of high-quality materials.
- After Germany, the Netherlands is the second-largest e-bike market in Europe. In 2022, the country witnessed a sale of nearly 0.55 million e-bikes, which was a slight increase compared to the previous year, which recorded nearly 0.5 million unit sales. Though the volume of e-bikes in the country increased as compared to last year, it was not a considerable change. This can be attributed to the fact that new bike sales were affected by practices, such as bike-sharing systems and swap bikes.
- Some of the major reasons considered for adopting e-bikes in European countries are the health benefits, environmental benefits, reduction in expenditure, avoidance of traffic congestion, and rise in demand for e-bikes as sports equipment among youth. . All these factors are expected to help the market growth over the forecast period.
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EUROPE COUNTRY LEVEL MARKET OVERVIEW
Europe E-bike Market Trends
Germany stands out with its notably high adoption rates, indicating a mature market and strong consumer acceptance.
- Europe has witnessed a significant demand for e-bicycles over the past few years. Rising fuel prices, traffic jams during peak hours, and exercise benefits are some of the factors responsible for the increasing adoption rate of e-bikes in European countries, such as the United Kingdom, Italy, Spain, and Germany. Denmark accounted for the major share of e-bike sales and had a higher adoption rate in 2019 than other countries in the region, such as Luxembourg. The growing demand for e-bikes further accelerated their adoption rate across Europe.
- The growing number of COVID-19 cases affected the bicycle business positively. As people avoided public or rented transportation to maintain social distancing, they changed their commuting methods and invested in e-bikes as a convenient and price-friendly option. Such factors accelerated the adoption rate of e-bikes in 2020 across Europe.
- The resumption of business operations and the relaxation of restrictions, such as lockdowns and trade activities, boosted the adoption of e-bikes and increased the import and export activities in the region. The growing consumer interest in e-bikes is expected to increase their adoption in the region during the forecast period.
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Steady growth in 5-15 km commutes, especially in Belgium and the Netherlands, reflects efficient transportation and urban planning.
- Europe has many bicycle-friendly countries, including the Netherlands, Poland, and the United Kingdom. The demand for bicycles has grown recently in these countries. People in Europe are gradually shifting toward bicycles for shorter commutes (5-15 km) or trips to neighboring areas, including businesses and markets. Belgium has the highest percentage of daily commuters within 5-15 km in Europe.
- The COVID-19 pandemic in 2020 changed people's perceptions of bicycles as a secure, isolating means of transportation. People chose bicycles as an ideal form of exercise during the pandemic or engaged in weekend leisurely rides to neighboring areas, thus increasing the number of commuters with a daily travel distance of 5-15 km by 0.3% in 2021. Consumers commuting a daily distance of 5-15 km per day were drawn to e-bikes with their cutting-edge battery packs that offer an increased range of up to 40-45 km.
- Many people in the region regularly commute by bicycle to their places of employment within 5-15 km. Bicycle commuting is increasingly common in developed countries like the United Kingdom, Germany, Netherlands, and Norway, largely because it is healthy, carbon-free, fuel-efficient, and saves time in traffic. During the forecast period, these factors are anticipated to accelerate the number of commuters traveling a daily distance of 5-15 km across Europe.
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OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- Europe's total bicycle sales indicate a resilient market with growth, especially post-2020, highlighting an increased interest in cycling across the continent.
- Germany and the UK face significant inflation peaks before a return to normalcy, marking a period of economic recalibration.
- Prices across countries like Germany, UK, and France are converging towards the regional average, showing a uniform downward trend.
- Germany and the Netherlands are prominent in expanding dedicated bicycle lanes, indicative of the region's strong focus on cycling infrastructure.
- Europe's decrease is consistent, with Germany and Belgium having the fastest decline, while Italy and Spain's rates are moderate.
- The overall trend indicates a strong and growing economy across Europe, with a temporary dip in 2020.
- Germany and the UK show notable market values, but Italy and Poland demonstrate robust growth rates, diversifying the European bicycle rental landscape.
- The UK and Germany are key contributors to the region's Hyper-Local Delivery market, both showing a steady increase in volume.
- Germany, the UK, and France have the highest number of bicycle trekkers in Europe, with positive growth trends. Other European countries also contribute to the increasing number of trekkers.
- Belgium experiences increasing traffic congestion, contrasting with the Netherlands and Austria, which have the lowest and decreasing congestion rates in the region.
Europe E-bike Industry Overview
The Europe E-bike Market is moderately consolidated, with the top five companies occupying 44.88%. The major players in this market are Giant Manufacturing Co. Ltd., Kalkhoff Werke GmbH, Riese & Müller, Trek Bicycle Corporation and Yamaha Bicycles (sorted alphabetically).
Europe E-bike Market Leaders
Giant Manufacturing Co. Ltd.
Kalkhoff Werke GmbH
Riese & Müller
Trek Bicycle Corporation
Yamaha Bicycles
Other important companies include Accell Group N.V., Brompton Bicycle, Fritzmeier Systems GmbH & Co. KG (M1 Sporttechnik), KTM Bike Industries, Merida Industry Co. Ltd, Pedego Electric Bikes, Royal Dutch Gazelle, Swiss E-Mobility Group (SEMG), VanMoof BV, VanMoof BV, Volt Electric Bikes.
*Disclaimer: Major Players sorted in alphabetical order.
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Europe E-bike Market News
- December 2022: Volt Bikes and City AM collaborate for the Launch of an ESG-Focused Project. Impact AM is a brand-new division of City AM that specializes in environmental, social, and governance issues.
- November 2022: The Stormguard E+, a full-suspension e-bike, is unveiled by Giant. The bicycles will be available for purchase in Europe in 2023 and will cost 7,999 Euros for the E+1 and 6,499 Euros for the E+2.
- August 2022: The S3 Aluminum, a streamlined, high-end e-bike from VanMoof, has been released. Raw welding and a brushed metal frame are all that remains of the S3 Aluminum.
Free with this Report
We offer a comprehensive and complimentary collection of data points on regional and country-level metrics, crucial to understanding the industry's core structure. Our resources include over 120 free charts, providing rare data across various countries. This collection encompasses an analysis of e-bike outlets, distribution channels, and their geographical distribution, examination of average selling prices for different e-bike models across regions, insights into consumer preferences and purchasing patterns, a detailed segmentation of the market, comprehensive insights into market trends and environmental impacts, an overview of key market players, an examination of the regulatory landscape, and projections for the future of the e-bike market.
Europe E-bike Market Report - Table of Contents
1. EXECUTIVE SUMMARY & KEY FINDINGS
2. REPORT OFFERS
3. INTRODUCTION
- 3.1 Study Assumptions & Market Definition
- 3.2 Scope of the Study
- 3.3 Research Methodology
4. KEY INDUSTRY TRENDS
- 4.1 Bicycle Sales
- 4.2 GDP Per Capita
- 4.3 Inflation Rate
- 4.4 Adoption Rate Of E-Bikes
- 4.5 Percent Population/Commuters With 5-15 Km Daily Travel Distance
- 4.6 Bicycle Rental
- 4.7 E-Bike Battery Price
- 4.8 Price Chart Of Different Battery Chemistry
- 4.9 Hyper-Local Delivery
- 4.10 Dedicated Bicycle Lanes
- 4.11 Number Of Trekkers
- 4.12 Battery Charging Capacity
- 4.13 Traffic Congestion Index
- 4.14 Regulatory Framework
- 4.15 Value Chain & Distribution Channel Analysis
5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2029 and analysis of growth prospects)
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5.1 Propulsion Type
- 5.1.1 Pedal Assisted
- 5.1.2 Speed Pedelec
- 5.1.3 Throttle Assisted
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5.2 Application Type
- 5.2.1 Cargo/Utility
- 5.2.2 City/Urban
- 5.2.3 Trekking
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5.3 Battery Type
- 5.3.1 Lead Acid Battery
- 5.3.2 Lithium-ion Battery
- 5.3.3 Others
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5.4 Country
- 5.4.1 Austria
- 5.4.2 Belgium
- 5.4.3 Czech Republic
- 5.4.4 France
- 5.4.5 Germany
- 5.4.6 Italy
- 5.4.7 Luxembourg
- 5.4.8 Netherlands
- 5.4.9 Poland
- 5.4.10 Spain
- 5.4.11 Switzerland
- 5.4.12 UK
- 5.4.13 Rest-of-Europe
6. COMPETITIVE LANDSCAPE
- 6.1 Key Strategic Moves
- 6.2 Market Share Analysis
- 6.3 Company Landscape
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6.4 Company Profiles
- 6.4.1 Accell Group N.V.
- 6.4.2 Brompton Bicycle
- 6.4.3 Fritzmeier Systems GmbH & Co. KG (M1 Sporttechnik)
- 6.4.4 Giant Manufacturing Co. Ltd.
- 6.4.5 Kalkhoff Werke GmbH
- 6.4.6 KTM Bike Industries
- 6.4.7 Merida Industry Co. Ltd
- 6.4.8 Pedego Electric Bikes
- 6.4.9 Riese & Müller
- 6.4.10 Royal Dutch Gazelle
- 6.4.11 Swiss E-Mobility Group (SEMG)
- 6.4.12 Trek Bicycle Corporation
- 6.4.13 VanMoof BV
- 6.4.14 VanMoof BV
- 6.4.15 Volt Electric Bikes
- 6.4.16 Yamaha Bicycles
- *List Not Exhaustive
7. KEY STRATEGIC QUESTIONS FOR E BIKES CEOS
8. APPENDIX
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8.1 Global Overview
- 8.1.1 Overview
- 8.1.2 Porter’s Five Forces Framework
- 8.1.3 Global Value Chain Analysis
- 8.1.4 Market Dynamics (DROs)
- 8.2 Sources & References
- 8.3 List of Tables & Figures
- 8.4 Primary Insights
- 8.5 Data Pack
- 8.6 Glossary of Terms
List of Tables & Figures
- Figure 1:
- EUROPE E-BIKE MARKET, BICYCLE SALES, VOLUME, THOUSAND UNITS, 2017 - 2029
- Figure 2:
- EUROPE E-BIKE MARKET, GDP PER CAPITA, VALUE, USD, 2017 - 2029
- Figure 3:
- EUROPE E-BIKE MARKET, INFLATION RATE, VALUE, PERCENT, 2017 - 2029
- Figure 4:
- EUROPE E-BIKE MARKET, ADOPTION RATE, VOLUME, PERCENT, 2017 - 2029
- Figure 5:
- EUROPE E-BIKE MARKET, COMMUTERS WITH 5-15 KM TRAVEL DISTANCE, VOLUME, PERCENT, 2017 - 2029
- Figure 6:
- EUROPE E-BIKE MARKET, BICYCLE RENTAL, VALUE, USD MILLION, 2017 - 2029
- Figure 7:
- EUROPE E-BIKE MARKET, E-BIKE BATTERY PRICE, VALUE, USD, 2017 - 2029
- Figure 8:
- EUROPE E-BIKE MARKET, PRICE CHART OF DIFFERENT BATTERY CHEMISTRY, VALUE, USD, 2017 - 2029
- Figure 9:
- EUROPE E-BIKE MARKET, HYPER-LOCAL DELIVERY, VOLUME, THOUSAND UNITS, 2017 - 2029
- Figure 10:
- EUROPE E-BIKE MARKET, DEDICATED BICYCLE LANES, VOLUME, THOUSAND UNITS, 2017 - 2029
- Figure 11:
- EUROPE E-BIKE MARKET, NUMBER OF TREKKERS, VOLUME, THOUSAND UNITS, 2017 - 2029
- Figure 12:
- EUROPE E-BIKE MARKET, BATTERY CHARGING CAPACITY, VOLUME, UNITS, 2017 - 2029
- Figure 13:
- EUROPE E-BIKE MARKET, TRAFFIC CONGESTION INDEX, VOLUME, PERCENT, 2017 - 2022
- Figure 14:
- EUROPE E-BIKE MARKET, VOLUME, UNITS, 2017 - 2029
- Figure 15:
- EUROPE E-BIKE MARKET, VALUE, USD MILLION, 2017 - 2029
- Figure 16:
- EUROPE E-BIKE MARKET, BY PROPULSION TYPE, VOLUME, UNITS, 2017 - 2029
- Figure 17:
- EUROPE E-BIKE MARKET, BY PROPULSION TYPE, VALUE, USD, 2017 - 2029
- Figure 18:
- EUROPE E-BIKE MARKET, BY PROPULSION TYPE, VOLUME, SHARE (%), 2017 VS 2023 VS 2029
- Figure 19:
- EUROPE E-BIKE MARKET, BY PROPULSION TYPE, VALUE, SHARE (%), 2017 VS 2023 VS 2029
- Figure 20:
- EUROPE E-BIKE MARKET, BY PROPULSION TYPE, VOLUME, UNITS, 2017 - 2029
- Figure 21:
- EUROPE E-BIKE MARKET, BY PROPULSION TYPE, VALUE, USD, 2017 - 2029
- Figure 22:
- EUROPE E-BIKE MARKET, BY PROPULSION TYPE, VALUE SHARE (%), 2022 VS 2029
- Figure 23:
- EUROPE E-BIKE MARKET, BY PROPULSION TYPE, VOLUME, UNITS, 2017 - 2029
- Figure 24:
- EUROPE E-BIKE MARKET, BY PROPULSION TYPE, VALUE, USD, 2017 - 2029
- Figure 25:
- EUROPE E-BIKE MARKET, BY PROPULSION TYPE, VALUE SHARE (%), 2022 VS 2029
- Figure 26:
- EUROPE E-BIKE MARKET, BY PROPULSION TYPE, VOLUME, UNITS, 2017 - 2029
- Figure 27:
- EUROPE E-BIKE MARKET, BY PROPULSION TYPE, VALUE, USD, 2017 - 2029
- Figure 28:
- EUROPE E-BIKE MARKET, BY PROPULSION TYPE, VALUE SHARE (%), 2022 VS 2029
- Figure 29:
- EUROPE E-BIKE MARKET, BY APPLICATION TYPE, VOLUME, UNITS, 2017 - 2029
- Figure 30:
- EUROPE E-BIKE MARKET, BY APPLICATION TYPE, VALUE, USD, 2017 - 2029
- Figure 31:
- EUROPE E-BIKE MARKET, BY APPLICATION TYPE, VOLUME, SHARE (%), 2017 VS 2023 VS 2029
- Figure 32:
- EUROPE E-BIKE MARKET, BY APPLICATION TYPE, VALUE, SHARE (%), 2017 VS 2023 VS 2029
- Figure 33:
- EUROPE E-BIKE MARKET, BY APPLICATION TYPE, VOLUME, UNITS, 2017 - 2029
- Figure 34:
- EUROPE E-BIKE MARKET, BY APPLICATION TYPE, VALUE, USD, 2017 - 2029
- Figure 35:
- EUROPE E-BIKE MARKET, BY APPLICATION TYPE, VALUE SHARE (%), 2022 VS 2029
- Figure 36:
- EUROPE E-BIKE MARKET, BY APPLICATION TYPE, VOLUME, UNITS, 2017 - 2029
- Figure 37:
- EUROPE E-BIKE MARKET, BY APPLICATION TYPE, VALUE, USD, 2017 - 2029
- Figure 38:
- EUROPE E-BIKE MARKET, BY APPLICATION TYPE, VALUE SHARE (%), 2022 VS 2029
- Figure 39:
- EUROPE E-BIKE MARKET, BY APPLICATION TYPE, VOLUME, UNITS, 2017 - 2029
- Figure 40:
- EUROPE E-BIKE MARKET, BY APPLICATION TYPE, VALUE, USD, 2017 - 2029
- Figure 41:
- EUROPE E-BIKE MARKET, BY APPLICATION TYPE, VALUE SHARE (%), 2022 VS 2029
- Figure 42:
- EUROPE E-BIKE MARKET, BY BATTERY TYPE, VOLUME, UNITS, 2017 - 2029
- Figure 43:
- EUROPE E-BIKE MARKET, BY BATTERY TYPE, VALUE, USD, 2017 - 2029
- Figure 44:
- EUROPE E-BIKE MARKET, BY BATTERY TYPE, VOLUME, SHARE (%), 2017 VS 2023 VS 2029
- Figure 45:
- EUROPE E-BIKE MARKET, BY BATTERY TYPE, VALUE, SHARE (%), 2017 VS 2023 VS 2029
- Figure 46:
- EUROPE E-BIKE MARKET, BY BATTERY TYPE, VOLUME, UNITS, 2017 - 2029
- Figure 47:
- EUROPE E-BIKE MARKET, BY BATTERY TYPE, VALUE, USD, 2017 - 2029
- Figure 48:
- EUROPE E-BIKE MARKET, BY BATTERY TYPE, VALUE SHARE (%), 2022 VS 2029
- Figure 49:
- EUROPE E-BIKE MARKET, BY BATTERY TYPE, VOLUME, UNITS, 2017 - 2029
- Figure 50:
- EUROPE E-BIKE MARKET, BY BATTERY TYPE, VALUE, USD, 2017 - 2029
- Figure 51:
- EUROPE E-BIKE MARKET, BY BATTERY TYPE, VALUE SHARE (%), 2022 VS 2029
- Figure 52:
- EUROPE E-BIKE MARKET, BY BATTERY TYPE, VOLUME, UNITS, 2017 - 2029
- Figure 53:
- EUROPE E-BIKE MARKET, BY BATTERY TYPE, VALUE, USD, 2017 - 2029
- Figure 54:
- EUROPE E-BIKE MARKET, BY BATTERY TYPE, VALUE SHARE (%), 2022 VS 2029
- Figure 55:
- EUROPE E-BIKE MARKET, ALL , VOLUME, UNITS, 2017 - 2029
- Figure 56:
- EUROPE E-BIKE MARKET, ALL , VALUE, USD, 2017 - 2029
- Figure 57:
- EUROPE E-BIKE MARKET, ALL , VOLUME, SHARE (%), 2017 VS 2023 VS 2029
- Figure 58:
- EUROPE E-BIKE MARKET, ALL , VALUE, SHARE (%), 2017 VS 2023 VS 2029
- Figure 59:
- EUROPE E-BIKE MARKET, AUSTRIA , VOLUME, UNITS, 2017 - 2029
- Figure 60:
- EUROPE E-BIKE MARKET, AUSTRIA , VALUE, USD, 2017 - 2029
- Figure 61:
- EUROPE E-BIKE MARKET, AUSTRIA , VALUE SHARE (%), 2022 VS 2029
- Figure 62:
- EUROPE E-BIKE MARKET, BELGIUM , VOLUME, UNITS, 2017 - 2029
- Figure 63:
- EUROPE E-BIKE MARKET, BELGIUM , VALUE, USD, 2017 - 2029
- Figure 64:
- EUROPE E-BIKE MARKET, BELGIUM , VALUE SHARE (%), 2022 VS 2029
- Figure 65:
- EUROPE E-BIKE MARKET, CZECH REPUBLIC , VOLUME, UNITS, 2017 - 2029
- Figure 66:
- EUROPE E-BIKE MARKET, CZECH REPUBLIC , VALUE, USD, 2017 - 2029
- Figure 67:
- EUROPE E-BIKE MARKET, CZECH REPUBLIC , VALUE SHARE (%), 2022 VS 2029
- Figure 68:
- EUROPE E-BIKE MARKET, FRANCE , VOLUME, UNITS, 2017 - 2029
- Figure 69:
- EUROPE E-BIKE MARKET, FRANCE , VALUE, USD, 2017 - 2029
- Figure 70:
- EUROPE E-BIKE MARKET, FRANCE , VALUE SHARE (%), 2022 VS 2029
- Figure 71:
- EUROPE E-BIKE MARKET, GERMANY , VOLUME, UNITS, 2017 - 2029
- Figure 72:
- EUROPE E-BIKE MARKET, GERMANY , VALUE, USD, 2017 - 2029
- Figure 73:
- EUROPE E-BIKE MARKET, GERMANY , VALUE SHARE (%), 2022 VS 2029
- Figure 74:
- EUROPE E-BIKE MARKET, ITALY , VOLUME, UNITS, 2017 - 2029
- Figure 75:
- EUROPE E-BIKE MARKET, ITALY , VALUE, USD, 2017 - 2029
- Figure 76:
- EUROPE E-BIKE MARKET, ITALY , VALUE SHARE (%), 2022 VS 2029
- Figure 77:
- EUROPE E-BIKE MARKET, LUXEMBOURG , VOLUME, UNITS, 2017 - 2029
- Figure 78:
- EUROPE E-BIKE MARKET, LUXEMBOURG , VALUE, USD, 2017 - 2029
- Figure 79:
- EUROPE E-BIKE MARKET, LUXEMBOURG , VALUE SHARE (%), 2022 VS 2029
- Figure 80:
- EUROPE E-BIKE MARKET, NETHERLANDS , VOLUME, UNITS, 2017 - 2029
- Figure 81:
- EUROPE E-BIKE MARKET, NETHERLANDS , VALUE, USD, 2017 - 2029
- Figure 82:
- EUROPE E-BIKE MARKET, NETHERLANDS , VALUE SHARE (%), 2022 VS 2029
- Figure 83:
- EUROPE E-BIKE MARKET, POLAND , VOLUME, UNITS, 2017 - 2029
- Figure 84:
- EUROPE E-BIKE MARKET, POLAND , VALUE, USD, 2017 - 2029
- Figure 85:
- EUROPE E-BIKE MARKET, POLAND , VALUE SHARE (%), 2022 VS 2029
- Figure 86:
- EUROPE E-BIKE MARKET, SPAIN , VOLUME, UNITS, 2017 - 2029
- Figure 87:
- EUROPE E-BIKE MARKET, SPAIN , VALUE, USD, 2017 - 2029
- Figure 88:
- EUROPE E-BIKE MARKET, SPAIN , VALUE SHARE (%), 2022 VS 2029
- Figure 89:
- EUROPE E-BIKE MARKET, SWITZERLAND , VOLUME, UNITS, 2017 - 2029
- Figure 90:
- EUROPE E-BIKE MARKET, SWITZERLAND , VALUE, USD, 2017 - 2029
- Figure 91:
- EUROPE E-BIKE MARKET, SWITZERLAND , VALUE SHARE (%), 2022 VS 2029
- Figure 92:
- EUROPE E-BIKE MARKET, UK , VOLUME, UNITS, 2017 - 2029
- Figure 93:
- EUROPE E-BIKE MARKET, UK , VALUE, USD, 2017 - 2029
- Figure 94:
- EUROPE E-BIKE MARKET, UK , VALUE SHARE (%), 2022 VS 2029
- Figure 95:
- EUROPE E-BIKE MARKET, REST-OF-EUROPE , VOLUME, UNITS, 2017 - 2029
- Figure 96:
- EUROPE E-BIKE MARKET, REST-OF-EUROPE , VALUE, USD, 2017 - 2029
- Figure 97:
- EUROPE E-BIKE MARKET, REST-OF-EUROPE , VALUE SHARE (%), 2022 VS 2029
- Figure 98:
- EUROPE E-BIKE MARKET, MOST ACTIVE COMPANIES, BY NUMBER OF STRATEGIC MOVES, 2018 - 2021
- Figure 99:
- EUROPE E-BIKE MARKET, MOST ADOPTED STRATEGIES, 2018 - 2021
- Figure 100:
- EUROPE E-BIKE MARKET SHARE(%), BY MAJOR PLAYERS, 2022
Europe E-bike Industry Segmentation
Pedal Assisted, Speed Pedelec, Throttle Assisted are covered as segments by Propulsion Type. Cargo/Utility, City/Urban, Trekking are covered as segments by Application Type. Lead Acid Battery, Lithium-ion Battery, Others are covered as segments by Battery Type. Austria, Belgium, Czech Republic, France, Germany, Italy, Luxembourg, Netherlands, Poland, Spain, Switzerland, UK, Rest-of-Europe are covered as segments by Country.
- A total of around 26 million units of electric bicycles were sold in the region in 2022, compared to around 24 million units of bikes in 2021. E-city/urban, e-trekking, and e-MTB bikes were the most preferred companies, occupying nearly 94% of all the e-bike sales in the country. Some of the major factors driving the sales of the e-bike market are the innovative character of the product, fully integrated batteries and drives, appealing designs, and the use of high-quality materials.
- After Germany, the Netherlands is the second-largest e-bike market in Europe. In 2022, the country witnessed a sale of nearly 0.55 million e-bikes, which was a slight increase compared to the previous year, which recorded nearly 0.5 million unit sales. Though the volume of e-bikes in the country increased as compared to last year, it was not a considerable change. This can be attributed to the fact that new bike sales were affected by practices, such as bike-sharing systems and swap bikes.
- Some of the major reasons considered for adopting e-bikes in European countries are the health benefits, environmental benefits, reduction in expenditure, avoidance of traffic congestion, and rise in demand for e-bikes as sports equipment among youth. . All these factors are expected to help the market growth over the forecast period.
| Propulsion Type | Pedal Assisted |
| Speed Pedelec | |
| Throttle Assisted | |
| Application Type | Cargo/Utility |
| City/Urban | |
| Trekking | |
| Battery Type | Lead Acid Battery |
| Lithium-ion Battery | |
| Others | |
| Country | Austria |
| Belgium | |
| Czech Republic | |
| France | |
| Germany | |
| Italy | |
| Luxembourg | |
| Netherlands | |
| Poland | |
| Spain | |
| Switzerland | |
| UK | |
| Rest-of-Europe |
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Market Definition
- By Application Type - E-bikes considered under this segment include city/urban, trekking, and cargo/utility e-bikes. The common types of e-bikes under these three categories include off-road/hybrid, kids, ladies/gents, cross, MTB, folding, fat tire, and sports e-bike.
- By Battery Type - This segment includes lithium-ion batteries, lead-acid batteries, and other battery types. The other battery type category includes nickel-metal hydroxide (NiMH), silicon, and lithium-polymer batteries.
- By Propulsion Type - E-bikes considered under this segment include pedal-assisted e-bikes, throttle-assisted e-bikes, and speed pedelec. While the speed limit of pedal and throttle-assisted e-bikes is usually 25 km/h, the speed limit of speed pedelec is generally 45 km/h (28 mph).
| Keyword | Definition |
|---|---|
| Pedal Assisted | Pedal-assist or pedelec category refers to the electric bikes that provide limited power assistance through torque-assist system and do not have throttle for varying the speed. The power from the motor gets activated upon pedaling in these bikes and reduces human efforts. |
| Throttle Assisted | Throttle-based e-bikes are equipped with the throttle assistance grip, installed on the handlebar, similarly to motorbikes. The speed can be controlled by twisting the throttle directly without the need to pedal. The throttle response directly provides power to the motor installed in the bicycles and speeds up the vehicle without paddling. |
| Speed Pedelec | Speed pedelec is e-bikes similar to pedal-assist e-bikes as they do not have throttle functionality. However, these e-bikes are integrated with an electric motor which delivers power of approximately 500 W and more. The speed limit of such e-bikes is generally 45 km/h (28 mph) in most of the countries. |
| City/Urban | The city or urban e-bikes are designed with daily commuting standards and functions to be operated within the city and urban areas. The bicycles include various features and specifications such as comfortable seats, sit upright riding posture, tires for easy grip and comfortable ride, etc. |
| Trekking | Trekking and mountain bikes are special types of e-bikes that are designed for special purposes considering the robust and rough usage of the vehicles. These bicycles include a strong frame, and wide tires for better and advanced grip and are also equipped with various gear mechanisms which can be used while riding in different terrains, rough grounded, and tough mountainous roads. |
| Cargo/Utility | The e-cargo or utility e-bikes are designed to carry various types of cargo and packages for shorter distances such as within urban areas. These bikes are usually owned by local businesses and delivery partners to deliver packages and parcels at very low operational costs. |
| Lithium-ion Battery | A Li-ion battery is a rechargeable battery, which uses lithium and carbon as its constituent materials. The Li-Ion batteries have a higher density and lesser weight than sealed lead acid batteries and provide the rider with more range per charge than other types of batteries. |
| Lead Acid Battery | A lead acid battery refers to sealed lead acid battery having a very low energy-to-weight and energy-to-volume ratio. The battery can produce high surge currents, owing to its relatively high power-to-weight ratio as compared to other rechargeable batteries. |
| Other Batteries | This includes electric bikes using nickel–metal hydroxide (NiMH), silicon, and lithium-polymer batteries. |
| Business-to-Business (B2B) | The sales of e-bikes to business customers such as urban fleet and logistics company, rental/sharing operators, last-mile fleet operators, and corporate fleet operators are considered under this category. |
| Business-to-Customers (B2C) | The sales of electric scooters and motorcycles to direct consumers is considered under this category. The consumers acquire these vehicles either directly from manufacturers or from other distributers and dealers through online and offline channel. |
| Unorganized Local OEMs | These players are small local manufacturers and assemblers of e-bikes. Most of these manufacturers import the components from China and Taiwan and assemble them locally. They offer the product at low cost in this price sensitive market which give them advantage over organized manufacturers. |
| Battery-as-a-Service | A business model in which the battery of an EV can be rented from a service provider or swapped with another battery when it runs out of charge |
| Dockless e-Bikes | Electric bikes that have self-locking mechanisms and a GPS tracking facility with an average top speed of around 15mph. These are mainly used by bike-sharing companies such as Bird, Lime, and Spin. |
| Electric Vehicle | A vehicle which uses one or more electric motors for propulsion. Includes cars, scooters, buses, trucks, motorcycles, and boats. This term includes all-electric vehicles and hybrid electric vehicles |
| Plug-in EV | An electric vehicle that can be externally charged and generally includes all-electric vehicles as well as plug-in hybrids. In this report we use the term for all-electric vehicles to differentiate them from plug-in hybrid electric vehicles. |
| Lithium-Sulphur Battery | A rechargeable battery that replaces the liquid or polymer electrolyte found in current lithium-ion batteries with sulfur. They have more capacity than Li-ion batteries. |
| Micromobility | Micromobility is one of the many modes of transport involving very-light-duty vehicles to travel short distances. These means of transportation include bikes, e-scooters, e-bikes, mopeds, and scooters. Such vehicles are used on a sharing basis for covering short distances, usually five miles or less. |
| Low Speed Electric Vehicls (LSEVs) | They are low speed (usually less than 25 kmph) light vehicles that do not have an internal combustion engine, and solely use electric energy for propulsion. |
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Research Methodology
Mordor Intelligence follows a four-step methodology in all its reports.
- Step-1: Identify Key Variables: To build a robust forecasting methodology, the variables and factors identified in Step-1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set and the model is built based on these variables.
- Step-2: Build a Market Model: Market-size estimations for the historical and forecast years have been provided in revenue and volume terms. Market revenue is calculated by multiplying the volume demand with volume-weighted average battery pack price (per kWh). Battery pack price estimation and forecast takes into account various factors affecting ASP, such as inflation rates, market demand shifts, production costs, technological developments, and consumer preferences, providing estimations for both historical data and future trends.
- Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.
- Step-4: Research Outputs: Syndicated Reports, Custom Consulting Assignments, Databases & Subscription Platforms
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