Europe Electric Vegetable Chopper Market Size (2024 - 2029)

The Europe electric vegetable chopper market is experiencing growth driven by the increasing demand for small kitchen appliances and a shift in consumer behavior towards smart cooking solutions. This trend is supported by the rising number of housing units and kitchen facilities in key European countries, creating ample opportunities for market expansion. The growing working population and the need for efficiency in meal preparation are further propelling the market. Additionally, the restaurant sector's recovery post-COVID has contributed significantly to the market's expansion, as commercial establishments require efficient tools to meet diverse customer needs.

Market Size of Europe Electric Vegetable Chopper Industry

Europe Electric Vegetable Chopper Market Summary
Study Period 2020 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2020 - 2022
CAGR 5.00 %
Market Concentration Medium

Major Players

Europe Electric Vegetable Chopper Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Europe Electric Vegetable Chopper Market Analysis

The Europe electric vegetable choppers market has generated a revenue of USD 720 million in the current year. It is poised to achieve a CAGR of more than 5% for the forecast period.

  • Revenue of small kitchen appliances in Europe has observed a continuous increase in growth over the years. As the electric vegetable chopper is a segment of small kitchen appliances, the growth is creating a positive externality for the sales of the Electric vegetable chopper market in the region.
  • As the market demand for smart appliances in the region is growing continuously, combined with behavioral change in kitchen users, rather than chopping vegetables through traditional methods using knives or hand-run choppers, people are opting for electric vegetable choppers which can chop large amounts of vegetables in the required form. With its variable speed control functionality and ensuring healthy and hygienic cooking, electric vegetable choppers have proved to be significant appliances for residential as well as commercial purposes.
  • Germany, France, Spain, and the United Kingdom are among the European countries with the largest number of housing units at more than 130 Million Units, leading to the highest number of kitchen units in the country and creating market opportunities for Electric Vegetable chopper manufacturers to expand their sales in the market. With a significant rise in the working population among households, people prefer to spend their minimum time in the kitchen.
  • With a continuously increasing employment rate in the region at around 70%, the demand for electric vegetable choppers is expected to increase over the coming period. The major share of commercial demand for electric choppers comes from the restaurant sector, as they have to serve a large number of people with varying preferences. With a rise in European restaurant businesses post-COVID, France, Italy, Germany, and the United Kingdom have emerged as the countries with the largest number of enterprises in the restaurants and mobile food service activities industry and driving sales of Electric vegetable choppers in commercial units.

Europe Electric Vegetable Chopper Industry Segmentation

Electric vegetable choppers are electricity-run chopping appliances that use a motor to run and chop a large and different variety of vegetables in the desired shapes. With features of rechargeable battery, touch controls, and speed setting. 

Europe electric vegetable chopper market is segmented by power (less than 300 watts, 300-600 watts, and more than 600 watts), by capacity (less than 500 ml, 500 ml -1000 ml, and more than 500 ml), by type (residential, commercial), by distribution channel (supermarket/hypermarkets, multi-branded stores, online, direct sales, and other distribution channels), and by country (Germany, France, Italy, Switzerland and Rest of Europe). 

The report offers market size and forecasts in value (USD) for all the above segments.

By Power
Less than 300 Watts
300-600 Watts
More than 600 Watts
By Capacity
Less than 500 ml
500 ml -1000 ml
More than 500 ml
By Type
Residential
Commercial
By Distribution Channel
Supermarket/Hypermarket
Multi Branded Stores
Online
Direct Sales
Others
By Country
Germany
France
Italy
Switzerland
Rest Of Europe
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Europe Electric Vegetable Chopper Market Size Summary

The European electric vegetable chopper market is experiencing a robust growth trajectory, driven by the increasing demand for smart and automated kitchen appliances. This segment, part of the broader small kitchen appliances category, is benefiting from a shift in consumer behavior towards more efficient cooking methods, such as using electric choppers instead of traditional hand-operated tools. The market is further bolstered by the rising number of households and commercial establishments, particularly in countries like Germany, France, Spain, and the United Kingdom, where the demand for time-saving kitchen solutions is on the rise. The growing employment rate in the region also contributes to this trend, as more working individuals seek to minimize their time spent on meal preparation. The restaurant sector, in particular, drives significant commercial demand, with countries like France, Italy, Germany, and the United Kingdom leading in restaurant and mobile food service activities post-COVID.

The market landscape is characterized by a fragmented structure with numerous players competing for market share, spurred by technological innovations and the rise of e-commerce channels. The availability of electric vegetable choppers through direct manufacturer websites and platforms like Amazon, Argos, and eBay has expanded consumer access, offering a variety of options at different price points. This shift towards online shopping has significantly increased the revenue share of e-commerce in the household appliances sector, further propelling market growth. Key players in the market include Kenwood, Prestige, ADE, and Ninja, among others. Recent strategic acquisitions, such as Spectrum Brands Holdings' purchase of Tristar Products' kitchen appliances and cookware categories, highlight the ongoing consolidation and expansion efforts within the industry, aiming to enhance product offerings and consumer satisfaction.

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Europe Electric Vegetable Chopper Market Size - Table of Contents

  1. 1. MARKET DYNAMICS AND INSIGHTS

    1. 1.1 Market Overview

    2. 1.2 Market Drivers

      1. 1.2.1 Rise In Sales Of Smart Kitchen Appliances

      2. 1.2.2 Expanding Restaurant Industry

    3. 1.3 Market Restraints

      1. 1.3.1 Rising Price Of Electric Appliance Affecting The Sales

    4. 1.4 Market Opportunities

      1. 1.4.1 User Specific Design For Residential And Commercial Segment Will Drive Sales

    5. 1.5 Industry Attractiveness - Porters' Five Forces Analysis

      1. 1.5.1 Threat of New Entrants

      2. 1.5.2 Bargaining Power of Buyers

      3. 1.5.3 Bargaining Power of Suppliers

      4. 1.5.4 Threat of Substitutes

      5. 1.5.5 Intensity of Competitive Rivalry

    6. 1.6 Technological Innovations in Europe Electric Vegetable Chopper Market

    7. 1.7 Impact of COVID-19 on the Market

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Power

      1. 2.1.1 Less than 300 Watts

      2. 2.1.2 300-600 Watts

      3. 2.1.3 More than 600 Watts

    2. 2.2 By Capacity

      1. 2.2.1 Less than 500 ml

      2. 2.2.2 500 ml -1000 ml

      3. 2.2.3 More than 500 ml

    3. 2.3 By Type

      1. 2.3.1 Residential

      2. 2.3.2 Commercial

    4. 2.4 By Distribution Channel

      1. 2.4.1 Supermarket/Hypermarket

      2. 2.4.2 Multi Branded Stores

      3. 2.4.3 Online

      4. 2.4.4 Direct Sales

      5. 2.4.5 Others

    5. 2.5 By Country

      1. 2.5.1 Germany

      2. 2.5.2 France

      3. 2.5.3 Italy

      4. 2.5.4 Switzerland

      5. 2.5.5 Rest Of Europe

Europe Electric Vegetable Chopper Market Size FAQs

The Europe Electric Vegetable Chopper Market is projected to register a CAGR of greater than 5% during the forecast period (2024-2029)

Geepas, Prestige, ADE, Ninja and Kenwood are the major companies operating in the Europe Electric Vegetable Chopper Market.

Europe Electric Vegetable Chopper Market Size & Share Analysis - Growth, Trends & Forecast (2024-2029)