Market Trends of Europe Energy Bar Industry
This section covers the major market trends shaping the Europe Energy Bar Market according to our research experts:
United Kingdom Dominating the Market
There is an increase in demand for energy bars in the United Kingdom with people becoming more health conscious and hitting the fitness centers and gyms. Bodybuilders and athletes are the primary consumers of sports nutrition products. The demand for the market is fuelled by the growing usage of sports nutrition products by sports enthusiasts, which are likely to create new market opportunities for snack bar manufacturers.
Growing Trend for Clean-Label Bars
Clean label and free-from products are leading the way in Europe, which is growing at a faster pace in the energy bar market. To meet the consumer demand for transparency, healthy-positioned products, and labels, many companies in Europe are reconstructing their bars with clean label requirements putting many of the go-to ingredients out of reach. Further companies are coming with innovative products by using alternative protein sources, changing flavor profiles and relying on forward-thinking ingredient suppliers to meet the trend. Keeping in line with this clean label trend, Mule bar, a UK based company describes its nutrition bars as "real, identifiable and natural", while Natural Balance Foods company highlights that its energy bar contains five ingredients compared to typical 30 of conventional bars.
