Europe Energy Drinks Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

The Europe Energy Drinks Market is segmented by Soft Drink Type (Energy Shots, Natural/Organic Energy Drinks, Sugar-free or Low-calories Energy Drinks, Traditional Energy Drinks), by Packaging Type (Glass Bottles, Metal Can, PET Bottles), by Distribution Channel (Off-trade, On-trade) and by Country (Belgium, France, Germany, Italy, Netherlands, Russia, Spain, Turkey, United Kingdom). Market Value in USD and Volume in Liters are both presented. Key data points observed include market segmental split by soft drink category, packaging type, distribution channel, and region

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Europe Energy Drinks Market Size

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Europe Energy Drinks Market Summary
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svg icon Study Period 2018 - 2030
svg icon Market Size (2024) USD 22.12 Billion
svg icon Market Size (2030) USD 33.56 Billion
svg icon Largest Share by Soft Drink Type Traditional Energy Drinks
svg icon CAGR (2024 - 2030) 7.19 %
svg icon Largest Share by Country Germany

Major Players

Europe Energy Drinks Market Major Players

*Disclaimer: Major Players sorted in no particular order

Key Players

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Europe Energy Drinks Market Analysis

The Europe Energy Drinks Market size is estimated at 22.12 billion USD in 2024, and is expected to reach 33.56 billion USD by 2030, growing at a CAGR of 7.19% during the forecast period (2024-2030).

22.12 Billion

Market Size in 2024 (USD)

33.56 Billion

Market Size in 2030 (USD)

5.56 %

CAGR (2018-2023)

7.19 %

CAGR (2024-2030)

Largest Segment by Soft Drink Type

41.81 %

value share, Traditional Energy Drinks, 2023

Icon image

Sponsorships targeting the fitness communities and strong links between energy drinks and dynamic lifestyles influence consumption, especially among gym-goers and athletes.

Fastest-growing segment by Soft Drink Type

7.84 %

Projected CAGR, Natural/Organic Energy Drinks, 2024-2030

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The combination of health-conscious trends, dietary preferences and taste innovation fuels the rising popularity of sugar-free and low-calorie energy drinks in the market.

Leading Market Player

7.82 %

market share, Red Bull GmbH, 2022

Icon image

The company's impactful marketing strategies and unconventional tactics, often linked with pop culture, and active lifestyle resonate well with a diverse audience in Europe.

Largest Segment by Country

17.41 %

value share, Germany, 2023

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Demand for stimulants like energy drinks to resist fatigue and enhance mental and physical performance is well-suited for busy lifestyles, thus contributing to its popularity.

Fastest-growing segment by Country

9.32 %

Projected CAGR, Turkey, 2024-2030

Icon image

The sports and fitness culture in Turkey, combined with its appeal at social events aligns with the rising consumption of energy drinks especially among young adults.

Natural/organic energy drinks drive a wave of growth in the energy drinks market as consumers prioritize well-being

  • Energy drinks, known for their purported benefits in enhancing performance, endurance, and alertness, have transitioned from being primarily consumed by athletes to becoming mainstream beverages. This shift is evident as working professionals, young adults, and even college students increasingly embrace these drinks. In 2023, a significant 70% of Europeans reported regular energy drink consumption. Furthermore, in 2022, nearly a third of UK adolescents reported consuming energy drinks on a weekly basis.
  • Within the European market, both traditional and sugar-free/low-calorie energy drinks dominate, collectively accounting for a substantial 62% value share in 2023. This dominance is fueled by the rising availability of energy drinks in innovative flavors and ingredient combinations. These drinks are now offered as standalone products or mixed with juices or spirits, catering to diverse preferences, from mocktails to cocktails.
  • Notably, the natural/organic energy drinks segment is witnessing remarkable growth in Europe, driven by its surging popularity across consumer segments. In 2023, a noteworthy 41% of German consumers expressed a willingness to pay a premium for energy drinks solely made from natural boosters. Global giants and emerging brands like Tenzing, Celsius, and Nuun are also incorporating ingredients like guarana, green tea, and natural caffeine, aligning with the demand for sustainable and healthier energy sources. This trend holds immense promise, particularly in both mature and emerging markets, with the segment projected to register a value CAGR of 7.80% during 2024-2030.
Europe Energy Drinks Market

Growing influence of endorsements and social media marketing in the region is driving the energy drinks market

  • From 2020 to 2023, the European energy drinks market witnessed a robust sales growth of 21.05% by value, primarily fueled by intensified promotional efforts. Leading players in the market have strategically aligned with sports clubs, bolstering their digital presence on platforms such as Twitter, Facebook, and Instagram. This not only grabs consumer attention but also amplifies brand visibility. For instance, Red Bull, a key player, has ventured into football ownership with clubs in Austria, Germany, and Brazil. Similarly, Monster Energy has forged partnerships with prominent clubs like Liverpool FC (England).
  • The energy drinks market has witnessed significant growth and popularity in recent years in Germany, driven by increasing consumer demand for healthier and more natural alternatives and increasing product launches in the country. For instance, GÖNRGY launched a new range of canned energy drinks by German social media star MontanaBlack. The drinks are calorie-free and were made available in cooperation with REWE and Kaufland in 2023. Similarly, PepsiCo launched a new beverage, Rockstar Energy + Hemp, that contains caffeine, guarana, taurine, and hemp seed extract. Thus, the energy drinks market has registered a growth rate of 22.77% by value from 2020 to 2023 in the country.
  • Turkey stands out as the frontrunner in the energy drinks market, and it is poised to achieve a CAGR of 9.54% by value from 2024 to 2030. Notable brands in the Turkish market include Energy Drink 0Max and Qpower Energy Drink. Responding to the rising demand for healthier options, these brands are rolling out sugar-free, low-calorie, and even calorie-free variants, catering to athletes and the health-conscious alike.

Europe Energy Drinks Market Trends

The growing need for instant boost and alertness, especially among youngsters fuels the demand for energy drink

  • Consumption of energy drink is more common in males than in females, with consumption increasing with age. 19% of UK adolescents consume an energy drink 4-5 days per week or more.
  • Consumers are concerned about sugar intake, and are opting for energy drinks with reduced sugar or those labeled as "sugar-free" or "low-sugar."
  • Discounts and promotions, such as buy-one-get-one-free offers or multi-pack deals are impacting consumer behavior, especially when consumers perceive good value for money.
  • The European soft drinks sector has reduced 17.7% of average added sugars in the last seven years based on the bolstered health and nutrition commitments set out by the Union of European Soft Drinks Associations (UNESDA).

OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT

  • Manufacturers are introducing drinks having targeted formulations tailored to mental focus, energy boost, or relaxation
  • Red Bull's involvement in extreme sports sponsorship has been instrumental in shaping its brand image

Europe Energy Drinks Industry Overview

The Europe Energy Drinks Market is fragmented, with the top five companies occupying 17.54%. The major players in this market are Monster Beverage Corporation, PepsiCo, Inc., Red Bull GmbH, Suntory Holdings Limited and Vitamin Well Limited (sorted alphabetically).

Europe Energy Drinks Market Leaders

  1. Monster Beverage Corporation

  2. PepsiCo, Inc.

  3. Red Bull GmbH

  4. Suntory Holdings Limited

  5. Vitamin Well Limited

Europe Energy Drinks Market Concentration

Other important companies include Beverage Brands Holding Limited, Congo Brands, Dark Dog Drink Co. (Asia) Pte Ltd, Hell Energy Magyarország Korlátolt Felelosségu Társaság, Primo Water Corporation, S. Spitz GmbH, The Coca-Cola Company, The Monarch Beverage Company Inc..

*Disclaimer: Major Players sorted in alphabetical order.

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Europe Energy Drinks Market News

  • October 2023: Quality Pack International, a member of Hell Group and the Azerbijan company signed an agreement to establish a joint venture company the Quality Pack Capian LLC. QPC’s objective is to implement a vertically integrated aluminum beverage can manufacturing and non-alcoholic beverage filling factory in the Alat Free Economic Zone of Azerbaijan, which can serve as a regional production hub for local and regional beverage brands, either selling empty cans alone or also filling them.
  • September 2023: Red Bull unveiled its first limited Winter Edition in the United Kingdom. Red Bull Winter Edition Spiced Pear offers a blend of pear accented with a dash of cinnamon.
  • April 2023: Prime has launched a range of energy drinks containing 200mg of caffeine and zero sugar. The new drinks hold 300mg of electrolytes contain 10 calories, and are available in blue raspberry, tropical punch, lemon-lime, orange mango, and strawberry watermelon flavors.

Free with this Report

We provide a comprehensive and exhaustive set of data pointers for global, regional, and country-level metrics that illustrate the fundamentals of the soft drinks industry. With the help of 45+ free charts, clients can access in-depth market analysis based on price trend analysis of per capita spending on various soft drinks, through granular-level segmental information supported by a repository of market data, trends, and expert analysis. Data and analysis on soft drink category, packaging type, distribution channel insights into consumer preferences and purchasing patterns, an overview of key market players, etc., are available in the form of comprehensive reports as well as excel-based data worksheets.

Europe Energy Drinks Market
Europe Energy Drinks Market
Europe Energy Drinks Market
Europe Energy Drinks Market

Europe Energy Drinks Market Report - Table of Contents

1. EXECUTIVE SUMMARY & KEY FINDINGS

2. REPORT OFFERS

3. INTRODUCTION

  • 3.1 Study Assumptions & Market Definition
  • 3.2 Scope of the Study​
  • 3.3 Research Methodology

4. KEY INDUSTRY TRENDS

  • 4.1 Consumer Buying Behaviour
  • 4.2 Innovations
  • 4.3 Brand Share Analysis
  • 4.4 Regulatory Framework

5. MARKET SEGMENTATION (includes market size in Value in USD and Volume, Forecasts up to 2030 and analysis of growth prospects)

  • 5.1 Soft Drink Type
    • 5.1.1 Energy Shots
    • 5.1.2 Natural/Organic Energy Drinks
    • 5.1.3 Sugar-free or Low-calories Energy Drinks
    • 5.1.4 Traditional Energy Drinks
    • 5.1.5 Other Energy Drinks
  • 5.2 Packaging Type
    • 5.2.1 Glass Bottles
    • 5.2.2 Metal Can
    • 5.2.3 PET Bottles
  • 5.3 Distribution Channel
    • 5.3.1 Off-trade
    • 5.3.1.1 Convenience Stores
    • 5.3.1.2 Online Retail
    • 5.3.1.3 Supermarket/Hypermarket
    • 5.3.1.4 Others
    • 5.3.2 On-trade
  • 5.4 Country
    • 5.4.1 Belgium
    • 5.4.2 France
    • 5.4.3 Germany
    • 5.4.4 Italy
    • 5.4.5 Netherlands
    • 5.4.6 Russia
    • 5.4.7 Spain
    • 5.4.8 Turkey
    • 5.4.9 United Kingdom
    • 5.4.10 Rest of Europe

6. COMPETITIVE LANDSCAPE

  • 6.1 Key Strategic Moves
  • 6.2 Market Share Analysis
  • 6.3 Company Landscape
  • 6.4 Company Profiles
    • 6.4.1 Beverage Brands Holding Limited
    • 6.4.2 Congo Brands
    • 6.4.3 Dark Dog Drink Co. (Asia) Pte Ltd
    • 6.4.4 Hell Energy Magyarország Korlátolt Felelosségu Társaság
    • 6.4.5 Monster Beverage Corporation
    • 6.4.6 PepsiCo, Inc.
    • 6.4.7 Primo Water Corporation
    • 6.4.8 Red Bull GmbH
    • 6.4.9 S. Spitz GmbH
    • 6.4.10 Suntory Holdings Limited
    • 6.4.11 The Coca-Cola Company
    • 6.4.12 The Monarch Beverage Company Inc.
    • 6.4.13 Vitamin Well Limited
  • *List Not Exhaustive

7. KEY STRATEGIC QUESTIONS FOR SOFT DRINK CEOS

8. APPENDIX

  • 8.1 Global Overview
    • 8.1.1 Overview
    • 8.1.2 Porter’s Five Forces Framework
    • 8.1.3 Market Dynamics (DROs)
  • 8.2 Sources & References
  • 8.3 List of Tables & Figures
  • 8.4 Primary Insights
  • 8.5 Data Pack
  • 8.6 Glossary of Terms
** Subject To Availablity

List of Tables & Figures

  1. Figure 1:  
  2. CONSUMER BUYING BEHAVIOUR
  1. Figure 2:  
  2. INNOVATIONS
  1. Figure 3:  
  2. BRAND SHARE ANALYSIS
  1. Figure 4:  
  2. VOLUME OF ENERGY DRINKS MARKET, LITRES, EUROPE, 2018 - 2030
  1. Figure 5:  
  2. VALUE OF ENERGY DRINKS MARKET, USD, EUROPE, 2018 - 2030
  1. Figure 6:  
  2. VOLUME OF ENERGY DRINKS MARKET BY SOFT DRINK TYPE, LITRES, EUROPE, 2018 - 2030
  1. Figure 7:  
  2. VALUE OF ENERGY DRINKS MARKET BY SOFT DRINK TYPE, USD, EUROPE, 2018 - 2030
  1. Figure 8:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY SOFT DRINK TYPE, %, EUROPE, 2018 VS 2024 VS 2030
  1. Figure 9:  
  2. VOLUME SHARE OF ENERGY DRINKS MARKET SPLIT BY SOFT DRINK TYPE, %, EUROPE, 2018 VS 2024 VS 2030
  1. Figure 10:  
  2. VOLUME OF ENERGY SHOTS MARKET, LITRES, EUROPE, 2018 - 2030
  1. Figure 11:  
  2. VALUE OF ENERGY SHOTS MARKET, USD, EUROPE, 2018 - 2030
  1. Figure 12:  
  2. VALUE SHARE OF ENERGY SHOTS MARKET SPLIT BY PACKAGING TYPE, %, EUROPE, 2023 VS 2030
  1. Figure 13:  
  2. VOLUME OF NATURAL/ORGANIC ENERGY DRINKS MARKET, LITRES, EUROPE, 2018 - 2030
  1. Figure 14:  
  2. VALUE OF NATURAL/ORGANIC ENERGY DRINKS MARKET, USD, EUROPE, 2018 - 2030
  1. Figure 15:  
  2. VALUE SHARE OF NATURAL/ORGANIC ENERGY DRINKS MARKET SPLIT BY PACKAGING TYPE, %, EUROPE, 2023 VS 2030
  1. Figure 16:  
  2. VOLUME OF SUGAR-FREE OR LOW-CALORIES ENERGY DRINKS MARKET, LITRES, EUROPE, 2018 - 2030
  1. Figure 17:  
  2. VALUE OF SUGAR-FREE OR LOW-CALORIES ENERGY DRINKS MARKET, USD, EUROPE, 2018 - 2030
  1. Figure 18:  
  2. VALUE SHARE OF SUGAR-FREE OR LOW-CALORIES ENERGY DRINKS MARKET SPLIT BY PACKAGING TYPE, %, EUROPE, 2023 VS 2030
  1. Figure 19:  
  2. VOLUME OF TRADITIONAL ENERGY DRINKS MARKET, LITRES, EUROPE, 2018 - 2030
  1. Figure 20:  
  2. VALUE OF TRADITIONAL ENERGY DRINKS MARKET, USD, EUROPE, 2018 - 2030
  1. Figure 21:  
  2. VALUE SHARE OF TRADITIONAL ENERGY DRINKS MARKET SPLIT BY PACKAGING TYPE, %, EUROPE, 2023 VS 2030
  1. Figure 22:  
  2. VOLUME OF OTHER ENERGY DRINKS MARKET, LITRES, EUROPE, 2018 - 2030
  1. Figure 23:  
  2. VALUE OF OTHER ENERGY DRINKS MARKET, USD, EUROPE, 2018 - 2030
  1. Figure 24:  
  2. VALUE SHARE OF OTHER ENERGY DRINKS MARKET SPLIT BY PACKAGING TYPE, %, EUROPE, 2023 VS 2030
  1. Figure 25:  
  2. VOLUME OF ENERGY DRINKS MARKET BY PACKAGING TYPE, LITRES, EUROPE, 2018 - 2030
  1. Figure 26:  
  2. VALUE OF ENERGY DRINKS MARKET BY PACKAGING TYPE, USD, EUROPE, 2018 - 2030
  1. Figure 27:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY PACKAGING TYPE, %, EUROPE, 2018 VS 2024 VS 2030
  1. Figure 28:  
  2. VOLUME SHARE OF ENERGY DRINKS MARKET SPLIT BY PACKAGING TYPE, %, EUROPE, 2018 VS 2024 VS 2030
  1. Figure 29:  
  2. VOLUME OF ENERGY DRINKS MARKET SOLD VIA GLASS BOTTLES, LITRES, EUROPE, 2018 - 2030
  1. Figure 30:  
  2. VALUE OF ENERGY DRINKS MARKET SOLD VIA GLASS BOTTLES, USD, EUROPE, 2018 - 2030
  1. Figure 31:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA GLASS BOTTLES, SPLIT BY SOFT DRINK TYPE %, EUROPE, 2023 VS 2030
  1. Figure 32:  
  2. VOLUME OF ENERGY DRINKS MARKET SOLD VIA METAL CAN, LITRES, EUROPE, 2018 - 2030
  1. Figure 33:  
  2. VALUE OF ENERGY DRINKS MARKET SOLD VIA METAL CAN, USD, EUROPE, 2018 - 2030
  1. Figure 34:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA METAL CAN, SPLIT BY SOFT DRINK TYPE %, EUROPE, 2023 VS 2030
  1. Figure 35:  
  2. VOLUME OF ENERGY DRINKS MARKET SOLD VIA PET BOTTLES, LITRES, EUROPE, 2018 - 2030
  1. Figure 36:  
  2. VALUE OF ENERGY DRINKS MARKET SOLD VIA PET BOTTLES, USD, EUROPE, 2018 - 2030
  1. Figure 37:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA PET BOTTLES, SPLIT BY SOFT DRINK TYPE %, EUROPE, 2023 VS 2030
  1. Figure 38:  
  2. VOLUME OF ENERGY DRINKS MARKET BY DISTRIBUTION CHANNEL, LITRES, EUROPE, 2018 - 2030
  1. Figure 39:  
  2. VALUE OF ENERGY DRINKS MARKET BY DISTRIBUTION CHANNEL, USD, EUROPE, 2018 - 2030
  1. Figure 40:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY DISTRIBUTION CHANNEL, %, EUROPE, 2018 VS 2024 VS 2030
  1. Figure 41:  
  2. VOLUME SHARE OF ENERGY DRINKS MARKET SPLIT BY DISTRIBUTION CHANNEL, %, EUROPE, 2018 VS 2024 VS 2030
  1. Figure 42:  
  2. VOLUME OF ENERGY DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, LITRES, EUROPE, 2018 - 2030
  1. Figure 43:  
  2. VALUE OF ENERGY DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, USD, EUROPE, 2018 - 2030
  1. Figure 44:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, %, EUROPE, 2018 VS 2024 VS 2030
  1. Figure 45:  
  2. VOLUME SHARE OF ENERGY DRINKS MARKET SOLD VIA OFF-TRADE CHANNELS, %, EUROPE, 2018 VS 2024 VS 2030
  1. Figure 46:  
  2. VOLUME OF ENERGY DRINKS MARKET SOLD VIA CONVENIENCE STORES, LITRES, EUROPE, 2018 - 2030
  1. Figure 47:  
  2. VALUE OF ENERGY DRINKS MARKET SOLD VIA CONVENIENCE STORES, USD, EUROPE, 2018 - 2030
  1. Figure 48:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA CONVENIENCE STORES SPLIT BY SOFT DRINK TYPE, %, EUROPE, 2023 VS 2030
  1. Figure 49:  
  2. VOLUME OF ENERGY DRINKS MARKET SOLD VIA ONLINE RETAIL, LITRES, EUROPE, 2018 - 2030
  1. Figure 50:  
  2. VALUE OF ENERGY DRINKS MARKET SOLD VIA ONLINE RETAIL, USD, EUROPE, 2018 - 2030
  1. Figure 51:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA ONLINE RETAIL SPLIT BY SOFT DRINK TYPE, %, EUROPE, 2023 VS 2030
  1. Figure 52:  
  2. VOLUME OF ENERGY DRINKS MARKET SOLD VIA SUPERMARKET/HYPERMARKET, LITRES, EUROPE, 2018 - 2030
  1. Figure 53:  
  2. VALUE OF ENERGY DRINKS MARKET SOLD VIA SUPERMARKET/HYPERMARKET, USD, EUROPE, 2018 - 2030
  1. Figure 54:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA SUPERMARKET/HYPERMARKET SPLIT BY SOFT DRINK TYPE, %, EUROPE, 2023 VS 2030
  1. Figure 55:  
  2. VOLUME OF ENERGY DRINKS MARKET SOLD VIA OTHER DISTRIBUTION CHANNEL, LITRES, EUROPE, 2018 - 2030
  1. Figure 56:  
  2. VALUE OF ENERGY DRINKS MARKET SOLD VIA OTHER DISTRIBUTION CHANNEL, USD, EUROPE, 2018 - 2030
  1. Figure 57:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA OTHERS SPLIT BY SOFT DRINK TYPE, %, EUROPE, 2023 VS 2030
  1. Figure 58:  
  2. VOLUME OF ENERGY DRINKS MARKET SOLD VIA ON-TRADE CHANNEL, LITRES, EUROPE, 2018 - 2030
  1. Figure 59:  
  2. VALUE OF ENERGY DRINKS MARKET SOLD VIA ON-TRADE CHANNEL, USD, EUROPE, 2018 - 2030
  1. Figure 60:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SOLD VIA ON-TRADE CHANNEL, SPLIT BY SOFT DRINK TYPE, %, EUROPE, 2023 VS 2030
  1. Figure 61:  
  2. VOLUME OF ENERGY DRINKS MARKET BY COUNTRY, LITRES, EUROPE, 2018 - 2030
  1. Figure 62:  
  2. VALUE OF ENERGY DRINKS MARKET BY COUNTRY, USD, EUROPE, 2018 - 2030
  1. Figure 63:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY COUNTRY, %, EUROPE, 2018 VS 2024 VS 2030
  1. Figure 64:  
  2. VOLUME SHARE OF ENERGY DRINKS MARKET SPLIT BY COUNTRY, %, EUROPE, 2018 VS 2024 VS 2030
  1. Figure 65:  
  2. VOLUME OF ENERGY DRINKS MARKET, LITRES, BELGIUM, 2018 - 2030
  1. Figure 66:  
  2. VALUE OF ENERGY DRINKS MARKET, USD, BELGIUM, 2018 - 2030
  1. Figure 67:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, BELGIUM, 2023 VS 2030
  1. Figure 68:  
  2. VOLUME OF ENERGY DRINKS MARKET, LITRES, FRANCE, 2018 - 2030
  1. Figure 69:  
  2. VALUE OF ENERGY DRINKS MARKET, USD, FRANCE, 2018 - 2030
  1. Figure 70:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, FRANCE, 2023 VS 2030
  1. Figure 71:  
  2. VOLUME OF ENERGY DRINKS MARKET, LITRES, GERMANY, 2018 - 2030
  1. Figure 72:  
  2. VALUE OF ENERGY DRINKS MARKET, USD, GERMANY, 2018 - 2030
  1. Figure 73:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, GERMANY, 2023 VS 2030
  1. Figure 74:  
  2. VOLUME OF ENERGY DRINKS MARKET, LITRES, ITALY, 2018 - 2030
  1. Figure 75:  
  2. VALUE OF ENERGY DRINKS MARKET, USD, ITALY, 2018 - 2030
  1. Figure 76:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, ITALY, 2023 VS 2030
  1. Figure 77:  
  2. VOLUME OF ENERGY DRINKS MARKET, LITRES, NETHERLANDS, 2018 - 2030
  1. Figure 78:  
  2. VALUE OF ENERGY DRINKS MARKET, USD, NETHERLANDS, 2018 - 2030
  1. Figure 79:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, NETHERLANDS, 2023 VS 2030
  1. Figure 80:  
  2. VOLUME OF ENERGY DRINKS MARKET, LITRES, RUSSIA, 2018 - 2030
  1. Figure 81:  
  2. VALUE OF ENERGY DRINKS MARKET, USD, RUSSIA, 2018 - 2030
  1. Figure 82:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, RUSSIA, 2023 VS 2030
  1. Figure 83:  
  2. VOLUME OF ENERGY DRINKS MARKET, LITRES, SPAIN, 2018 - 2030
  1. Figure 84:  
  2. VALUE OF ENERGY DRINKS MARKET, USD, SPAIN, 2018 - 2030
  1. Figure 85:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, SPAIN, 2023 VS 2030
  1. Figure 86:  
  2. VOLUME OF ENERGY DRINKS MARKET, LITRES, TURKEY, 2018 - 2030
  1. Figure 87:  
  2. VALUE OF ENERGY DRINKS MARKET, USD, TURKEY, 2018 - 2030
  1. Figure 88:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, TURKEY, 2023 VS 2030
  1. Figure 89:  
  2. VOLUME OF ENERGY DRINKS MARKET, LITRES, UNITED KINGDOM, 2018 - 2030
  1. Figure 90:  
  2. VALUE OF ENERGY DRINKS MARKET, USD, UNITED KINGDOM, 2018 - 2030
  1. Figure 91:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, UNITED KINGDOM, 2023 VS 2030
  1. Figure 92:  
  2. VOLUME OF ENERGY DRINKS MARKET, LITRES, REST OF EUROPE, 2018 - 2030
  1. Figure 93:  
  2. VALUE OF ENERGY DRINKS MARKET, USD, REST OF EUROPE, 2018 - 2030
  1. Figure 94:  
  2. VALUE SHARE OF ENERGY DRINKS MARKET SPLIT BY SUB DISTRIBUTION CHANNEL, %, REST OF EUROPE, 2023 VS 2030
  1. Figure 95:  
  2. MOST ACTIVE COMPANIES BY NUMBER OF STRATEGIC MOVES, COUNT, EUROPE, 2020 - 2023
  1. Figure 96:  
  2. MOST ADOPTED STRATEGIES, COUNT, EUROPE, 2020 - 2023
  1. Figure 97:  
  2. VALUE SHARE OF MAJOR PLAYERS, %, EUROPE, 2022

Europe Energy Drinks Industry Segmentation

Energy Shots, Natural/Organic Energy Drinks, Sugar-free or Low-calories Energy Drinks, Traditional Energy Drinks are covered as segments by Soft Drink Type. Glass Bottles, Metal Can, PET Bottles are covered as segments by Packaging Type. Off-trade, On-trade are covered as segments by Distribution Channel. Belgium, France, Germany, Italy, Netherlands, Russia, Spain, Turkey, United Kingdom are covered as segments by Country.

  • Energy drinks, known for their purported benefits in enhancing performance, endurance, and alertness, have transitioned from being primarily consumed by athletes to becoming mainstream beverages. This shift is evident as working professionals, young adults, and even college students increasingly embrace these drinks. In 2023, a significant 70% of Europeans reported regular energy drink consumption. Furthermore, in 2022, nearly a third of UK adolescents reported consuming energy drinks on a weekly basis.
  • Within the European market, both traditional and sugar-free/low-calorie energy drinks dominate, collectively accounting for a substantial 62% value share in 2023. This dominance is fueled by the rising availability of energy drinks in innovative flavors and ingredient combinations. These drinks are now offered as standalone products or mixed with juices or spirits, catering to diverse preferences, from mocktails to cocktails.
  • Notably, the natural/organic energy drinks segment is witnessing remarkable growth in Europe, driven by its surging popularity across consumer segments. In 2023, a noteworthy 41% of German consumers expressed a willingness to pay a premium for energy drinks solely made from natural boosters. Global giants and emerging brands like Tenzing, Celsius, and Nuun are also incorporating ingredients like guarana, green tea, and natural caffeine, aligning with the demand for sustainable and healthier energy sources. This trend holds immense promise, particularly in both mature and emerging markets, with the segment projected to register a value CAGR of 7.80% during 2024-2030.
Soft Drink Type Energy Shots
Natural/Organic Energy Drinks
Sugar-free or Low-calories Energy Drinks
Traditional Energy Drinks
Other Energy Drinks
Packaging Type Glass Bottles
Metal Can
PET Bottles
Distribution Channel Off-trade Convenience Stores
Online Retail
Supermarket/Hypermarket
Others
Distribution Channel On-trade
Country Belgium
France
Germany
Italy
Netherlands
Russia
Spain
Turkey
United Kingdom
Rest of Europe
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Market Definition

  • Carbonated Soft Drinks (CSDs) - Carbonated soft drinks (CSDs) refer to non-alcoholic beverages that are carbonated and typically flavored, containing dissolved carbon dioxide to create effervescence. These beverages commonly include cola, lemon-lime, orange, and various fruit-flavored sodas. Marketed in cans, bottles, or fountain dispense.
  • Juices - We have considered packaged juices which encompass non-alcoholic beverages derived from fruits, vegetables, or a combination thereof, processed and sealed in various packaging formats such as bottles, cartons, or pouches. Excluding fresh juices, this market segment involves commercially prepared and preserved juices, often with added preservatives and flavors.
  • Ready-to-Drink (RTD) Tea and RTD Coffee - Ready-to-Drink (RTD) tea and RTD coffee are pre-packaged, non-alcoholic beverages that are brewed and prepared for consumption without further dilution. RTD tea typically includes various tea varieties, infused with flavors and sweeteners, and comes in bottles, cans, or cartons. Similarly, RTD coffee involves pre-brewed coffee formulations, often mixed with milk, sugar, or flavorings, and is conveniently packaged for on-the-go consumption.
  • Energy Drinks - Energy drinks are non-alcoholic beverages formulated to provide a quick boost of energy and alertness. Whereas, sports drinks are beverages designed to hydrate and replenish electrolytes, particularly after physical exertion, exercise, or intense activity
Keyword Definition
Carbonated Soft Drinks Carbonated soft drinks (CSDs) are a combination of carbonated water and flavouring, sweetened by sugar or a non-sugar sweeteners.
Standard Cola Standard Cola is defined as the original flavor of cola soda.
Diet Cola A cola-based soft drink containing no or low amounts of sugar
Fruit Flavored Carbonates A carbonated beverage prepared from fruit juice/fruit flavor with carbonated water and containing sugar, dextrose, invert sugar or liquid glucose either singly or in combination. It may contain peel oil and fruit essences.
Juice Juice is a drink made from the extraction or pressing of the natural liquid contained in fruit and vegetables.
100% Juice Fruit/vegetable juice made from fruit in the form of its juice with no water added to make up the volume. It is not permitted to add sugars, sweeteners, preservatives, flavourings or colourings to fruit juice.
Juice Drinks (up to 24% Juice) Fruit/vegetable juice drinks with up to 24% fruits/vegetable extract.
Nectars (25-99% Juice) Juices that can have between 25 and 99% of fruit, with the minimum legal limits defined depending on the type of fruit
Juice concentrates Juice Concentrates are those form of juices when most of this liquid is removed resulting in a thick, syrupy product known as juice concentrate.
RTD Coffee Packaged coffee beverages that are sold in a prepared form and are ready for consumption at the time of purchase.
Iced Coffee An iced coffee is a cold version of coffee, usually a combination of hot espresso and milk with ice added to it.
Cold Brew Coffee Cold brew also called cold water extraction or cold pressing is made by steeping ground coffee in room-temperature water for several hours.
RTD Tea Ready-to-drink (RTD) tea is a packaged tea product ready for immediate consumption without brewing or preparation
Iced Tea Ice tea or iced tea is a drink made from tea without milk but with sugar and sometimes fruit flavourings, drunk cold.
Green Tea Green tea is a tea beverage which promotes mental alertness, relieving digestive symptoms and promoting weight loss.
Herbal Tea Herbal tea beverages are made from the infusion or decoction of herbs, spices, or other plant material in hot water.
Energy Drink A type of drink containing stimulant compounds, usually caffeine, which is marketed as providing mental and physical stimulation. They may or may not be carbonated and may also contain sugar, other sweeteners, or herbal extracts, among numerous possible ingredients.
Sugar-free or Low-calories Energy Drinks Sugar-free or Low-calories Energy Drinks are sugar-free, artificially sweetened energy drinks with few or no calories.
Traditional Energy Drink Traditional Energy Drinks are functional soft drinks containing ingredients designed to boost the consumer's energy.
Natural/Oraganic Energy Drinks Natural/Organic energy drinks are energy drinks free of artificial sweeteners and synthetic colorings. Instead, they contain naturally derived ingredients such as green tea, yerba mate, and botanical extracts.
Energy Shots A small but highly concentrated energy drink that contains large amounts of caffeine and/or other stimulants. The quantity is comparatively smaller compared to energy drinks.
Sports Drink Sports drinks are beverages designed specifically for the rapid supply of fluid, carbohydrates, and electrolytes before, during or after exercise.
Isotonic Isotonic drinks contain similar concentrations of salt and sugar as in the human body, and are designed to quickly replace fluids lost during exercise but with an increase of carbohydrate.
Hypertonic Hypertonic drinks have a higher concentration of salt and sugar than the human body. They are best drunk after exercise as it is important to replace glycogen levels quickly after exercise.
Hypotonic Hypotonic drinks are designed to quickly replace fluids lost during exercise. They have very low carbohydrate content and a lower concentration of salt and sugar than the human body.
Electrolyte-Enhanced Water Electrolyte water is water infused with electrically-charged minerals, such as sodium, potassium, calcium, and magnesium.
Protein-based Sport Drinks Protein-based sports drinks are those sports drinks which has added protein in it that will improve performance and reduce muscle protein breakdown.
On-Trade The on-trade refers to places that sell beverages for immediate consumption on the premises like bars, restaurants, and pubs
Off-Trade Off-trade usually means places like liquor stores, supermarkets and other places where you don't consume the beverage right away.
Convenience Store A retail business that provides the public with a convenient location to quickly purchase a wide variety of consumable products and services, generally food and gasoline.
Specialty store A specialty store is a shop/store that carries a deep assortment of brands, styles, or models within a relatively narrow category of goods
Online Retail Online retail is a type of eCommerce whereby a business sells goods or services directly to consumers from a website.
Aseptic Packaging Aseptic packaging refers to the filling of a cold, commercially sterile product under sterile conditions into a presterilized container and closure under sterile conditions to form a seal that effectively excludes microorganisms. These includes tetra packs, cartons, pouches etc.
PET Bottle PET bottle means a bottle made of polyethylene terephthalate.
Metal Cans Metal containers made of aluminum or tin- plated or zinc-plated steel, which are commonly used for packaging food, beverages or other products.
Disposable Cups Disposable Cup means a cup or other container designed for single use to serve beverages, such as water, cold drinks, hot drinks and alcoholic beverages.
Gen Z A way of referring to the group of people who were born in the late 1990s and early 2000s.
Millenial Anyone born between 1981 and 1996 (ages 23 to 38 in 2019) is considered a Millennial
Taurine Taurine is an amino acid that supports immune health and nervous system function.
Bars & Pubs It is a drinking establishment licensed to serve alcoholic drinks for consumption on the premises.
Café It is a foodservice establishment serving refreshments (mainly coffee) and light meals.
On the go It means doing / dealing with while busily engaged with something and not diverting plans in order to accommodate.
Internet Penetration The Internet Penetration Rate corresponds to the percentage of the total population of a given country or region that uses the Internet.
Vending Machine A machine that dispenses small articles such as food, drinks, or cigarettes when a coin or token is inserted
Discount store A discount store or discounter offers a retail format in which products are sold at prices that are in principle lower than an actual or supposed "full retail price". Discounters rely on bulk purchasing and efficient distribution to keep down costs.
Clean Label Clean label on the beverage market are drinks that are made from few ingredients of natural origin and are not or only slightly processed.
Caffeine An alkaloid compound which is a stimulant of the central nervous system. It is mainly used recreationally, as a mild cognitive enhancer to increase alertness and attentional performance.
Extreme sport Action sports, adventure sports or extreme sports are activities perceived as involving a high degree of risk.
High-intensity interval training It incorporates several rounds that alternate between several minutes of high intensity movements to significantly increase the heart rate to at least 80% of one's maximum heart rate, followed by short periods of lower intensity movements.
Shelf life The length of time for which an item remains usable, fit for consumption, or saleable.
Cream Soda Cream soda is a sweet soft drink. Generally flavored with vanilla and based on the taste of an ice cream float
Root Beer Root beer is a sweet North American soft drink traditionally made using the root bark of the sassafras tree Sassafras albidum or the vine of Smilax ornata as the primary flavor. Root beer is typically, but not exclusively, non-alcoholic, caffeine-free, sweet, and carbonated.
Vanilla Soda A carbonated soft drink flavoured with vanilla.
Dairy-Free A product that does not contain any milk or milk products from cows, sheep or goats.
Caffeine-Free Energy Drinks Caffeine-free energy drinks rely on other ingredients to boost the energy. Popular choices include amino acids, B vitamins, and electrolytes.
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Research Methodology

Mordor Intelligence follows a four-step methodology in all our reports.

  • Step-1: IDENTIFY KEY VARIABLES: In order to build a robust forecasting methodology, the variables and factors identified in Step 1 are tested against available historical market numbers. Through an iterative process, the variables required for market forecast are set, and the model is built on the basis of these variables.
  • Step-2: Build a Market Model: Market-size estimations for the forecast years are in nominal terms. Inflation is not a part of the pricing, and the average selling price (ASP) is kept constant throughout the forecast period for each country.
  • Step-3: Validate and Finalize: In this important step, all market numbers, variables, and analyst calls are validated through an extensive network of primary research experts from the market studied. The respondents are selected across levels and functions to generate a holistic picture of the market studied.​
  • Step-4: Research Outputs: Syndicated reports, custom consulting assignments, databases & subscription platforms
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Europe Energy Drinks Market Research FAQs

The Europe Energy Drinks Market size is expected to reach USD 22.12 billion in 2024 and grow at a CAGR of 7.19% to reach USD 33.56 billion by 2030.

In 2024, the Europe Energy Drinks Market size is expected to reach USD 22.12 billion.

Monster Beverage Corporation, PepsiCo, Inc., Red Bull GmbH, Suntory Holdings Limited and Vitamin Well Limited are the major companies operating in the Europe Energy Drinks Market.

In the Europe Energy Drinks Market, the Traditional Energy Drinks segment accounts for the largest share by soft drink type.

In 2024, Germany accounts for the largest share by country in the Europe Energy Drinks Market.

In 2023, the Europe Energy Drinks Market size was estimated at 22.12 billion. The report covers the Europe Energy Drinks Market historical market size for years: 2018, 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Europe Energy Drinks Market size for years: 2024, 2025, 2026, 2027, 2028, 2029 and 2030.

Energy Drinks in Europe Industry Report

Statistics for the 2023 Europe Energy Drinks market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Europe Energy Drinks analysis includes a market forecast outlook to 2030 and historical overview. Get a sample of this industry analysis as a free report PDF download.

Energy Drinks Market in Europe Report Snapshots

Europe Energy Drinks Market SIZE & SHARE ANALYSIS - GROWTH TRENDS & FORECASTS UP TO 2030

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