Market Trends of Europe Eubiotics Industry
This section covers the major market trends shaping the Europe Eubiotics Market according to our research experts:
Increase in Industrialized Livestock Production
The livestock sector saw significant changes with an increased demand for meat products in the market. Livestock farmers are concerned with disease outbreaks like swine flu, bird flu and other mouth and foot infections. These disease outbreaks tend to reduce the quality and safety of meat consumed. With the growing livestock market in Europe, proper mechanisms to maintain the quality of meat is necessary. This has discouraged the farmers to use antibiotics in animal feed. With less use of antibiotics, eubiotics emerged as an alternative to them. The increasing livestock population over the years on account of the demand for meat products has boosted the eubiotics market as consumer preference has shifted towards good quality products. According to World Bank, the adoption of industrialized meat production is growing six times faster than that of traditional meat production. Industrialization of livestock segment can cause environmental hazards. Usage of eubiotics is expected to reduce these harmful effects on nature also.
Increased consumption of Organic Food
Antibiotics are used as growth promoters among livestock. These antibiotics are harmful for humans and environment. Restriction on use of antibiotics have driven the eubiotics market. There has been an increased consumption of organic products among the people. Escalating demand for better animal feed quality with the enhanced living standards of the consumers are expected to drive the demand for eubiotics in the forecast period. People have become health conscious and the quality of food matters to them. Organic food has been gained popularity due to the health benefits. The ban of antibiotics has also accelerated the use of eubiotics. Strict regulatory restrictions on European Union has forced farmers to shift to eubiotics as awareness among people for better food increased. Hence the increased consumption of Organic Food in the market is expected to drive the Eubiotics market during the forecast period.
