Europe Eye Tracking Solutions Industry Overview
The Europe eye-tracking solutions market is highly competitive. An increase in the number of applications and technological advancements across the region provides lucrative opportunities in the market. Overall, the competitive rivalry among competitors is high. The major vendors operating in the market look for strategic investments to expand their market share. Some of the strategies adopted by them are as follows:
June 2024: Tobii, a Swedish player in eye tracking technology and a trailblazer in attention computing, unveiled Tobii Nexus. This software platform, designed solely for eye tracking data integration, is set to revolutionize the field. With its ability to discern where individuals direct their attention, Tobii Nexus is poised to catalyze advancements in eye tracking applications, particularly in the evaluation of conditions like Autism Spectrum Disorder (ASD), ADHD, and depression.
May 2024: Apple has announced plans to integrate eye-tracking technology into its upcoming iPhone and iPad models, slated for release later this year. This move aims to assist individuals with physical disabilities. With this technology, users can navigate and interact with their devices simply by gazing at the front-facing camera and pausing on their desired selection.
Europe Eye Tracking Solutions Market Leaders
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Tobii AB
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Seeing Machines
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Smart Eye AB
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Mirametrix Inc
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iMotions A/S
- *Disclaimer: Major Players sorted in no particular order
