Market Trends of Europe Feed Phytogenics Industry
This section covers the major market trends shaping the Europe Feed Phytogenics Market according to our research experts:
Growing Inclination Towards Organic Products
Europe accounts for a significant amount of organic product consumption. According to the Research Institute of Organic Agriculture (FiBL), Europe is the second-largest organic consumer with a value of USD 37 billion in 2017, an 11% increase from the previous year. For example, organic egg consumption is 33 % in Denmark, 30 % in France, 22 % in Austria, and 21 % in Germany in 2017 and is projected to record a steady increase during the study period. Furthermore, organic retail sales in Europe accounted for USD 36.5 billion in 2016 which increased to USD 40.2 billion in 2017. Thus, the growing consumer preference towards organic products will drive the market for phytogenics as additives in feed.
Poultry Segment Dominates the Market
The shift towards increasing meat production and industrialization requires a high input of feed additives in animal feed, to enhance the efficiency of meat production. According to the Food and Agriculture Organization (FAO), in 2016 poultry bird population in Europe was 2412.7 million heads which increased to 2470.5 million heads in 2018. The growing poultry production requires higher feed which will indirectly drive the market for phytogenics as they provide gut protection and enhance the performance. In Nov 2018 companies such as Biomin launched Digestarom DC, with new combinations of plant-derived bioactive properties. In poultry birds, it aids in gut microbiota modulation and gut protection.
