Market Trends of Europe Fermented Ingredients Industry
This section covers the major market trends shaping the Europe Fermented Ingredient Market according to our research experts:
Rising Awareness about Fermented Food and Beverages
European consumers prefer a wide range of products, such as kombucha, kefir, fermented juices and vegetables, and other digestive health supplements. The introduction of advanced technologies, such as microencapsulation, paves the way for manufacturers to start new ventures in the European market. The growing food and beverage industry in Germany is driving the demand for the country's kombucha and other functional beverages market. The ongoing health and wellness trend in the United Kingdom concentrates on the prominence of hydration in staying fit and healthy, aiding weight loss, and on products that are good for the digestive and immune systems. This has led to the demand for fermented food as it promotes digestive health.
Germany Holds a Significant Share in the Market
In Germany, the fortification of vegetable and fruit juices for functional benefits is aimed at decreasing carbohydrate levels and increasing beneficial enzymes, various strains of probiotics, and friendly bacteria that help break down food into a more digestive form. This directly enhances the growth of fermented drinks and thus the utilization of fermented ingredients in the country. The favorable economic circumstances in the country allow consumers to afford high-priced and healthy products that prove salubrious to their well-being. Functional beverages are expected to grow in popularity as consumers reach for healthier drinks and turn away from sugary options. As consumers continue to learn about the benefits of probiotics, the demand for probiotic functional beverages is expected to increase.
