Europe Flower Pots Market Size
| Study Period | 2020 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2020 - 2022 |
| CAGR | 3.00 % |
| Market Concentration | Medium |
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*Disclaimer: Major Players sorted in no particular order |
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Europe Flower Pots Market Analysis
Europe Flower Pots Market is poised to grow at a CAGR of 3% during the forecast period.
Nursery planters and pots are items or containers used for growing or displaying plants like flowers, vegetables, and herbs. The market has nursery planters and pots in a variety of sizes, styles, and designs. Owing to people's love of gardens, there has been an increase in the demand for nursery planters and pots. Because plastic pots have a negative influence on the environment, producers are making recyclable plastic pots. To draw in new customers to the market, producers in the area are creating inventive nursery planters and pots. To satisfy end-user demands, they choose inexpensive raw materials and decorations. Additionally, this presents a large market expansion opportunity for the major firms present in the European nations.
In the instance of COVID-19, Europe, particularly France, saw an extraordinary increase in cases, which caused the manufacturing of nursery planters and pots to cease. Early in the following year, the decline in other industries that produce consumer products had a detrimental effect on the market for nursery planters and pots. Additionally, the drop in container manufacturing activities resulted in the cancellation of projects to manufacture nursery planters and pots, which decreased the need for nursery planters and pots. Similar trends were seen in other European nations like Germany, Italy, Spain, France, and the United Kingdom. However, the economies of the countries projected recovered from this decline in demand when they pick up speed in the following year.
Moreover, Germany, the United Kingdom, and France are the top importers of garden pots in Europe. An estimated 40 million adults in Britain, roughly 77% of the population, have a garden. Around 40 million French citizens, or 60% of the population, are said to have gardens. In addition to the numerous consumers who use a balcony or patio space to have a few potted plants, 36 million Germans over the age of 14 own a garden. In comparison to Germany, which boasts up to 45 million hobby gardeners, the United Kingdom is home to an estimated 27 million gardeners. Additionally, 17 million consumers in France actively garden. They spend a lot of time gardening: 29% of Britons, 34% of Germans, and 28% of French people labor in the garden at least once each week. Only 20%-29% of respondents say they never garden at all.
Growing in popularity are indoor potted plants. Modern homes' preference of interior décor has changed, which boosted the need for pots in the residential market. Vases, flower pots, and other containers all enhance a room's aesthetics and create a positive atmosphere. To promote the flow of energy in the home, the ancient science of design, architecture, and layout, which encompasses Feng Shui, Vaastu Shastra, and the Malay system, greatly emphasizes planting plants in a particular direction. The community of garden enthusiasts concentrates on creating gardens in their verandahs and kitchen using little and large gardening pots.
Europe Flower Pots Market Trends
This section covers the major market trends shaping the Europe Flower Pots Market according to our research experts:
Change in Consumer Behavior and Increase in Time Spent Indoors is Driving the Market
Consumers, especially senior citizens, are provided shelter at home. With a cozy, quite opulent environment, the consumer creates a haven that is a world in itself. Home sweet home is also about families or groups of friends having fun together, cooking and dining together, or simply unwinding. The COVID-19 pandemic strengthened these two aspects of indoor dwelling. Using plants to cozy up a space is crucial, and making the garden and balcony an extension of the house has been a long-standing tradition. It is now equally decorated and done so in a way that carries the internal aesthetic outside.
Large portions of the workforce migrated to working from home during the pandemic. Many may do so in the future due to the advantages of improved productivity, communication, fewer or no commutes, technology facilitation, and convenience. Because of this, there is a demand for flexible workspaces throughout the house or home offices. Since having plants in the office was customary, it might continue at home.
Even after the crisis, consumers might still undertake do-it-yourself projects. More emphasis will be placed on making cozy, comfortable places when decorating your home after restoration. Sales in the usual DIY categories may increase. As a result, they are providing an opportunity to further customize assortments to lifestyle preferences by incorporating ready-made furniture, dinnerware, and home textiles. Gardens have been incorporated into the restoration boom, boosting demand for garden pots.
Increasing Per Capita Expenditure on Health and Wellness Related Products is Boosting the Market
The megatrend of people enhancing their physical and emotional health by how they live and what they consume is driven by wellness. Global health problems are expected to give this trend more traction. One approach to this is to live in harmony with nature. This can also mean using and beautifying one's garden area. The use of garden containers is crucial in this situation. They enable customers to cultivate ornamental plants and food crops and instantly bring nature and decoration to the space.
The line between interior and external decoration is slowly vanishing. Gardens have also moved indoors. Additionally, people feel a growing urge to be close to nature even while they are indoors. Houseplants are more popular than ever, especially hardy, evergreen ones with robust sculptural forms and little maintenance requirements. Offices following suit as a green atmosphere is a means to boost productivity. Home offices are popular now more than ever.
Garden pots are becoming more popular as plants do. Large pots are arranged in groups on the floor to form a little forest. These are also arranged on the windowsill and in the kitchen, bathroom, study, and bedroom. Additionally, urban consumers store their plants in micro conservatories, square-foot gardens, balcony gardens, and quick gardens.
Europe Flower Pots Industry Overview
The report includes an overview of the top players in the flower pot market operating across Europe. The nursery planters and pots industry in Europe is highly fragmented, with many regional and local players offering a wide range of solutions for businesses looking to enter the market. Some of the major players include Keter, Elho, Benito Urban, and many more.
Europe Flower Pots Market Leaders
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Scheurich
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Keter
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Elho
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Benito Urban
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Lechuza
*Disclaimer: Major Players sorted in no particular order
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Europe Flower Pots Market News
- In 2022, Russian deliveries by the German planter company Lechuza ended in March 2022. The Playmobil toy brand, also owned by the Horst Brandstätter Group and no longer ships to Russia, is a subsidiary of this group. For both operations in Russia, the group budgeted a turnover of about EUR 10 million.
- In June 2021, the UK-based firm Lazy Flora launched its Plant Pot Shop, which is an indoor plant boutique. The plant pot shop includes more than 40 planters and the products are categorized by size, including, small pots (8-15 cm diameters), medium (16-20 cm diameters), and large (more than 20 cm diameter)
Europe Flower Pots Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS AND INSIGHTS
- 4.1 Market Overview
- 4.2 Market Drivers
- 4.3 Market Restraints
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4.4 Industry Attractiveness - Porters' Five Forces Analysis
- 4.4.1 Threat of New Entrants
- 4.4.2 Bargaining Power of Buyers
- 4.4.3 Bargaining Power of Suppliers
- 4.4.4 Threat of Substitutes
- 4.4.5 Intensity of Competitive Rivalry
- 4.5 Impact of COVID-19 on the Market
5. MARKET SEGMENTATION
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5.1 By Material
- 5.1.1 Terracotta
- 5.1.2 Plastic
- 5.1.3 Wood
- 5.1.4 Other Materials
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5.2 By End-user
- 5.2.1 Residential
- 5.2.2 Green House and Container Farming
- 5.2.3 Other End-users
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5.3 By Distribution Channels
- 5.3.1 Supermarkets/Hypermarkets
- 5.3.2 Speciality Stores
- 5.3.3 Online
- 5.3.4 Other Distribution Channels
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5.4 By Region
- 5.4.1 Germany
- 5.4.2 France
- 5.4.3 UK
- 5.4.4 Italy
- 5.4.5 Russia
- 5.4.6 Rest of Europe
6. COMPETITIVE LANDSCAPE
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6.1 Company Profiles
- 6.1.1 Scheurich
- 6.1.2 Keter
- 6.1.3 Elho
- 6.1.4 Benito Urban
- 6.1.5 Lechuza
- 6.1.6 GCP Europe
- 6.1.7 Stefanplast
- 6.1.8 Garant Group
- 6.1.9 Samson Compounds
- 6.1.10 Lionshome*
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
8. DISCLAIMER
Europe Flower Pots Industry Segmentation
Flower pots are items or containers used for growing or displaying plants like flowers, vegetables, and herbs. The market is filled with nursery planters and pots in a variety of sizes, styles, and designs.
The European flower pots market is segmented by material (terracotta, plastic, wood, and other materials), by end-user (residential, greenhouse and container farming, and other containers), by distribution channels (supermarkets/hypermarkets, specialty stores, online, and other distribution channels), by country (Germany, France, UK, Italy, Russia, Rest of Europe). The report offers Market size and forecasts for Europe Flowerpots Market in value (USD Million) for all the above segments.
| By Material | Terracotta |
| Plastic | |
| Wood | |
| Other Materials | |
| By End-user | Residential |
| Green House and Container Farming | |
| Other End-users | |
| By Distribution Channels | Supermarkets/Hypermarkets |
| Speciality Stores | |
| Online | |
| Other Distribution Channels | |
| By Region | Germany |
| France | |
| UK | |
| Italy | |
| Russia | |
| Rest of Europe |
Europe Flower Pots Market Research FAQs
What is the current Europe Flower Pots Market size?
The Europe Flower Pots Market is projected to register a CAGR of greater than 3% during the forecast period (2024-2029)
Who are the key players in Europe Flower Pots Market?
Scheurich, Keter, Elho, Benito Urban and Lechuza are the major companies operating in the Europe Flower Pots Market.
What years does this Europe Flower Pots Market cover?
The report covers the Europe Flower Pots Market historical market size for years: 2020, 2021, 2022 and 2023. The report also forecasts the Europe Flower Pots Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Europe Flower Pots Industry Report
Statistics for the 2024 Europe Flower Pots market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Europe Flower Pots analysis includes a market forecast outlook to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
