Market Trends of Europe Flower Pots Industry
This section covers the major market trends shaping the Europe Flower Pots Market according to our research experts:
Change in Consumer Behavior and Increase in Time Spent Indoors is Driving the Market
Consumers, especially senior citizens, are provided shelter at home. With a cozy, quite opulent environment, the consumer creates a haven that is a world in itself. Home sweet home is also about families or groups of friends having fun together, cooking and dining together, or simply unwinding. The COVID-19 pandemic strengthened these two aspects of indoor dwelling. Using plants to cozy up a space is crucial, and making the garden and balcony an extension of the house has been a long-standing tradition. It is now equally decorated and done so in a way that carries the internal aesthetic outside.
Large portions of the workforce migrated to working from home during the pandemic. Many may do so in the future due to the advantages of improved productivity, communication, fewer or no commutes, technology facilitation, and convenience. Because of this, there is a demand for flexible workspaces throughout the house or home offices. Since having plants in the office was customary, it might continue at home.
Even after the crisis, consumers might still undertake do-it-yourself projects. More emphasis will be placed on making cozy, comfortable places when decorating your home after restoration. Sales in the usual DIY categories may increase. As a result, they are providing an opportunity to further customize assortments to lifestyle preferences by incorporating ready-made furniture, dinnerware, and home textiles. Gardens have been incorporated into the restoration boom, boosting demand for garden pots.
Increasing Per Capita Expenditure on Health and Wellness Related Products is Boosting the Market
The megatrend of people enhancing their physical and emotional health by how they live and what they consume is driven by wellness. Global health problems are expected to give this trend more traction. One approach to this is to live in harmony with nature. This can also mean using and beautifying one's garden area. The use of garden containers is crucial in this situation. They enable customers to cultivate ornamental plants and food crops and instantly bring nature and decoration to the space.
The line between interior and external decoration is slowly vanishing. Gardens have also moved indoors. Additionally, people feel a growing urge to be close to nature even while they are indoors. Houseplants are more popular than ever, especially hardy, evergreen ones with robust sculptural forms and little maintenance requirements. Offices following suit as a green atmosphere is a means to boost productivity. Home offices are popular now more than ever.
Garden pots are becoming more popular as plants do. Large pots are arranged in groups on the floor to form a little forest. These are also arranged on the windowsill and in the kitchen, bathroom, study, and bedroom. Additionally, urban consumers store their plants in micro conservatories, square-foot gardens, balcony gardens, and quick gardens.
