Market Trends of Europe Food Cold Chain Logistics Industry
Growth in penetration of the e-commerce industry
Consumers shifted to e-commerce channels by nearly 30 percent, accelerating the sector’s growth and creating challenges for traditional retailers, many of whom made significant investments to compete with pure-play online sellers.
While Europe’s leading economies like Norway, the UK, Germany, and the Netherlands already have eCommerce penetration rates of around 80% and higher, there is a lot of potential still to be tapped in smaller economies in the South and East like Greece, Portugal or Poland. On average, 62% of consumers in Europe used online shopping channels in 2022.
The B2C E-commerce market has been divided into B2C retailers and classifieds. The B2C merchant's type sector is likely to dominate the region's market with a forecasted value of USD 7,971 billion by 2030, representing an annual growth rate of 8%.
The 2022 European E-commerce Report encompasses 37 countries on the European continent, revealing data-driven insights into the current and projected size of their digital markets and consumer trends in internet use and e-shopping. For 2023, a more than solid plus of almost 30% is forecast on a year-on-year basis.
Increasing Demand of Refrigerated Logistics from the Retail Industry
Refrigerated trucking is a type of freight transport that focuses on the transportation of goods such as food and groceries that must be transported in a temperature-controlled environment. A refrigeration unit is put into trailers that haul food and other products to maintain all products in their original pre-shipped condition.
Refrigerated truck transportation can be utilized for a variety of products alongside foods that require temperature control. Other widely committed goods that rely on refrigerated shipping include plants, medications, and personal care products.
Germany is one of the largest markets for refrigerated vehicles in Europe. The country is a major importer & exporter of agricultural commodities and processed food & beverage products. The major export destinations from Germany are the US, France, the UK, and the Netherlands. The top import origins are the Netherlands, France, the US, and Italy. Germany primarily imports fruits & vegetables and dairy products.
