Market Trends of Europe Food Sweetener Industry
This section covers the major market trends shaping the Europe Food Sweetener Market according to our research experts:
Increasing Demand for Natural Sweeteners
Consumers are becoming more aware of their food choices and the ingredients in them. Due to this, demand for natural food ingredients like natural food sweeteners is increasing in the region. Consumers are aware of the nutritional content of the processed products that they are consuming. Stevia, xylitol, and other natural sweeteners are plant sugars made from organic and natural sources. They do not add calories but have a taste like regular sugar. Furthermore, the consumption of convenience foods and processed foods has increased in the region owing to an increase in disposable income and the working population in the region. Consumers' growing health consciousness is driving market players to develop products based on natural ingredients. The market players are also importing products from other countries owing to the increasing demand. According to UN Comtrade data for 2021, France imported 2,274 metric tons of stevia. Over the medium term, demand for natural sweeteners is expected to grow owing to the increasing demand for processed food in the region.
Germany is the Fastest Growing Food Sweetener Market
Consumers in the country are becoming more aware of the consumption of processed foods and convenience foods owing to the rising prevalence of chronic diseases like obesity, diabetes, and other diseases. According to International Diabetes Federation data from 2021, 6,199.7 thousand people in Germany are diabetic. Market players are launching new stevia sweeteners in the market for the use of manufacturers in products like confectionery, soft drinks, and many more. For instance, in March 2022, Cargill Inc.'s stevia sweetener EverSweet will be combined with a technology called the ClearFlo platform. The purpose of this platform was to reach more companies. Sweeteners such as stevia, xylitol, and saccharin are used in soft drinks and carbonated drinks. and consumption of sugar-based products is increasing in the region owing to an increase in food and beverage consumption.
