Europe Free From Food Market Size (2024 - 2029)

The Europe free from food market is experiencing significant growth, driven by increasing consumer trust in transparent labeling and the support of organizations promoting gluten-free products. Despite the promising potential due to a high prevalence of celiac disease, the market faces challenges such as the high cost of gluten-free products, which limits access for low-income consumers. Online retailing is emerging as a key distribution channel, offering convenience and a wide range of products, further contributing to the market's expansion.

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Market Size of Europe Free From Food Industry

Europe Free From Food Market Size
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 8.70 %
Market Concentration Low

Major Players

Europe Free From Food Market Major players

*Disclaimer: Major Players sorted in no particular order

Europe Free From Food Market Analysis

The Europe free from food market is projected to grow with CAGR of 8.7% during the forecast period (2020 - 2025).

  • According to the survey co-conducted by Food Marketing Institute in 2019, about 86% of consumers agreed to have higher sense of trust for food products or brands that provide access to complete and 'easy to understand' ingredient listed at their labels. Nonetheless, many food companies have led the practice to provide deep insights of their formulation especially when involved in marketing of 'Free-From' products.
  • Moreover, organizations like the Association of European Coeliac Societies, are encouraging label transparency and supporting manufacturers by rolling out production methods and guidelines to produce gluten-free food products in the region. The association offers Crossed Grain Trademark safety guarantee for products to be claimed as Gluten-Free, in order to boost consumers' confidence toward claims
  • Europe having one of the most celiac diagnosed consumers holds most promising market for gluten-free, however, elevated prices associated with gluten-free products is restricting consumers with low-income groups to progressively buy the product, further serving as a major roadblock for the market growth.
  • By distribution channel, online retailing remained fastest growing segment and a foremost contributors to the sales of free from food products, owing to major factors, like time and cost savings. Consumers are relying on online grocery shopping, such as Amazon, Sainsbury's etc, as it provides the leisure of browsing through diverse product range while sticking to the home comfort.

Europe Free From Food Industry Segmentation

The Europe The free-from-food market is segmented by type into gluten free, dairy free, allergen free and other types. By end product the market is segmented into bakery and confectionery, dairy free foods, snacks, beverages, and other end products. The different distribution channel helping the manufacturers to penetrate in the market studied includes, supermarkets/hypermarkets, online retail stores, convenience stores and other distribution channels. The market is studied thoroughly for different countres under the European region such as United Kingdom, Germany, Italy, Spain and Rest of Europe.

By Type
Gluten Free
Dairy Free
Allergen Free
Other Types
By End Product
Bakery and Confectionery
Dairy-free Foods
Snacks
Beverages
Other End Products
By Distribution Channel
Supermarkets/Hypermarkets
Online Retail Stores
Convenience Stores
Other Distribution Channels
By Geography
United Kingdom
Italy
Germany
France
Spain
Rest of Europe
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Europe Free From Food Market Size Summary

The Europe free from food market is experiencing significant growth, driven by increasing consumer demand for transparency and healthier food options. The market is characterized by a strong focus on gluten-free products, supported by organizations like the Association of European Coeliac Societies, which promote label transparency and provide guidelines for gluten-free production. Despite the promising market potential, particularly in regions with high celiac diagnoses, the elevated prices of gluten-free products pose a challenge for low-income consumers, hindering broader market expansion. Online retailing has emerged as a rapidly growing distribution channel, offering consumers the convenience of exploring a wide range of products from home, further boosting sales in the free from food sector.

The demand for gluten-free soups and other allergy-free food options is on the rise, fueled by both medical necessity and a growing preference for healthier lifestyles. Manufacturers are expanding their product portfolios to include ready-to-eat gluten-free soups, catering to the increasing consumer interest in vegan and organic options. The United Kingdom, in particular, is witnessing a surge in plant-based alternatives, such as non-dairy milk and cheese, as consumers seek healthier and allergy-friendly choices. The market is highly competitive, with major players like DANONE SA, Dr. Schär AG, and General Mills Inc. employing strategies such as new product launches and partnerships to capture consumer interest in organic and plant-based products. These developments reflect the evolving tastes and preferences of consumers across Europe, driving innovation and growth in the free from food market.

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Europe Free From Food Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porters 5 Force Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Type

      1. 2.1.1 Gluten Free

      2. 2.1.2 Dairy Free

      3. 2.1.3 Allergen Free

      4. 2.1.4 Other Types

    2. 2.2 By End Product

      1. 2.2.1 Bakery and Confectionery

      2. 2.2.2 Dairy-free Foods

      3. 2.2.3 Snacks

      4. 2.2.4 Beverages

      5. 2.2.5 Other End Products

    3. 2.3 By Distribution Channel

      1. 2.3.1 Supermarkets/Hypermarkets

      2. 2.3.2 Online Retail Stores

      3. 2.3.3 Convenience Stores

      4. 2.3.4 Other Distribution Channels

    4. 2.4 By Geography

      1. 2.4.1 United Kingdom

      2. 2.4.2 Italy

      3. 2.4.3 Germany

      4. 2.4.4 France

      5. 2.4.5 Spain

      6. 2.4.6 Rest of Europe

Europe Free From Food Market Size FAQs

The Europe Free From Food Market is projected to register a CAGR of 8.70% during the forecast period (2024-2029)

Dr. Schär AG / SPA, Arla Foods amba, Daiya Foods Inc. , Oatly AB, DANONE SA , General Mills and Unilever. are the major companies operating in the Europe Free From Food Market.

Europe Free From Food Market Report Snapshots

Europe Free From Food Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)