Market Trends of Europe Free From Food Industry
This section covers the major market trends shaping the Europe Free From Food Market according to our research experts:
Consumer Inclination Towards Gluten Free Soups and Sauces
The growth in the gluten-free soup market in Europe is majorly driven by both, consumers that have medical conditions that require free-from diet, and also those who prefer a healthier lifestyle. Free from diet has significanly triggered the demand for gluten free soups. The consumers in the region are actively seeking for grab and go convenince allergy free food options that helps them in meeting their daily nutritional reuqirement. As soups infused with veggies or chicken are percieve to be healrier, the manufacturers are seen expanding their product portfolio in ready to eat gluten free soups. For isnatnce in 2017, Bol, a London based natural food company launched a range of gab and go soups in United Kingdom. These vegan friendly, dairy and gluten free soups include Smokey Tomato &Lentil, Mushroom & Miso, Sweet Potato & Cauliflower. The veganism is an on-going trend in the country and demand for clean labelled/organic soups have registered a significant demand in the past couple of years. Thus the availbility of vegan soups with better for you claims such as Gluten free, lactose free, vegan, organis, Kosher and others through robuts distribution is expected to gain greatmomentum during the forecast period across the region.
United Kingdom Held the Largest Share in The Market
In the United Kingdom, the 'Free-from' claims are regulated in accordance with the provisions of the General Food Law (Regulation (EC) No 178/2002) and rules relating to gluten are regulated by Regulation (EU) No 1169/2011 and set out in Commission implementing Regulation (EU) No 828/2014. In the United Kingdom, soy milk is one of the most popular alternatives to dairy milk. However, with the rise in incidences of soy allergies and availability of healthy alternatives, manufacturers are introducing other non-dairy options, such as pea, cashew, and oats. A more recent foray into dairy free eating in the United Kingdom is the plant-based cheeses. In order to grab this opportunity, Sainsbury's launched its vegan range of cheese under the brand name Gary in the United Kingdom.
