Market Trends of Europe Freeze-Dried Products Industry
Popularization of Adventure Sports and Expedition
Freeze-dried food is becoming increasingly popular among consumers across the European region. Freeze-dried foods retain the original flavor and taste of the food product while also providing a long shelf life. Thus, the enthusiasts going on expeditions prefer freeze-dried foods to fulfill their nutritional requirements throughout their tour. The demand for freeze-dried food products is high due to their availability in multiple categories. The most prevalent ones are meals, bakery products, cereal products, fruit snacks, and vegetable snacks, among others. Therefore, numerous companies have started selling freeze-dried food products through online channels, focusing on expedition activities. For instance, Expedition Foods Limited categorizes freeze-dried foods according to their calorie content on its online platform to make it easier for buyers to select the foods that meet their requirements. Freeze-dried products are easy to store, handle, and prepare. Nevertheless, the expedition-goers rely extensively on these products during their journeys. Since the duration of expedition tours is uncertain, manufacturers and retailers are concentrating on providing solutions that can offer enough quantity to last from a few days to even weeks.
Germany Held the Largest Market Share
The aging population in Germany consumes more nutritious products due to rising health concerns. Thus, there is a continuous rise in the demand for freeze-dried fruits and vegetables, as they are rich in nutrients and have an extended shelf life. Freeze-dried foods are becoming popular in Germany due to ongoing trends and societal changes that affect overall food consumption. Moreover, these foods' freshness, taste, ease of preparation, quality, and long shelf life have further increased their demand among consumers. Local players compete in the market with international players regarding product visibility and offerings to broaden their customer base. The government in the country has introduced several promotional programs, such as the "Frutitour" campaign, to raise public awareness about the benefits of daily consumption of fruits and vegetables. Since freeze drying is relatively healthier than other preservation methods, such foods are expected to grow in Germany, owing to increasing health awareness.
