Market Trends of Europe Freeze-Dried Fruits and Vegetable Industry
Rapidly Increasing Demand for Ready-to-Eat Food and Beverages
There was a significant growth in the market of processed ready-to-eat foods, owing to the increasingly busy lifestyle of consumers. The demand for freeze-dried food products is increasing due to their availability in multiple categories. The most prevalent ones are meals, bakery products, cereal products, ready breakfasts, desserts, and, among others. The changing food habits, due to increasing urbanization and the desire for new taste preferences are also fuelling the market. The ready-to-eat products help in saving time in the busy life schedule and that is the major factor, which boosts the market. The incorporation of various nutrients and flavors and its extended shelf life properties are giving it an additional advantage. Freeze products help in retaining the nutrients of the products for a longer period, compared to normal processed foods.
Moreover, the changing consumer behavior and market dynamics for food flavorings and additives are pushing food manufacturers to quit formulating artificial additives in food products. In this regard, major food companies, such as Kellogg's, General Mills, Nestle SA, Campbell, and Heinz Kraft, have assured to restrict of the use of artificial additives and flavors from their product formulations, portraying a promising future of freeze-dried fruits and vegetables as natural food additives and flavoring ingredients during the forecast period.
Healthy snacking trends among consumers
The aging population in European consumes more nutritive products, due to rising health concerns. Thus, there is a continuous rise in the demand for freeze-dried fruits and vegetables, as they are rich in nutrients and have an extended shelf life. Freeze-dried foods are becoming popular across European countries, due to the ongoing trends and societal changes that affect overall food consumption. Moreover, healthy snacking is a trending concept, as consumers continuously focus on health and prefer vegan, gluten-free, and all-natural food products, owing to their advantages. This psychological change is compelling manufacturers across the region to introduce freeze-dried snacks on retail shelves.
Moreover, the freshness, taste, ease of preparation, quality, and long shelf life of these fruits and vegetables. Owing to the demand, have further increased their demand among consumers. Local players compete in the market with international players, in terms of product visibility and offerings, to broaden their customer base.
