Market Trends of Europe Frozen Desserts Industry
This section covers the major market trends shaping the Europe Frozen Desserts Market according to our research experts:
Rising Health Concerns and Innovation in Flavours is Boosting the Market Growth
Growing health concerns and the availability of products like ice cream made with natural flavors and natural sweeteners and handcrafted ice cream is increasing the ice cream demand in Europe. These products can offer innovation inspiration to other markets, specifically with regard to sourcing ingredients from local farmers and using packaging as a distinguishing selling point that celebrates and appeals to a sense of individuality. Companies are offering consumers more 'better for you' options in the way of smaller portion sizes, and better ingredients including vegetables, oats, soy, and dairy-free varieties in the ice cream segment, which in turn, boosting the demand for natural flavored ice creams.
Italy holds a Significant Market Share
There is a high demand for gelato in Italy; moreover, there are a large number of artisanal ice cream parlors, bars, and cafés that sell artisanal ice cream in the country. Owing to this fact, there are close to 39,000 gelato parlors in Italy (10,000 pure gelaterias and 29,000 bars and pastry shops selling gelato). Customers have been demanding frozen yogurt, as they are a substitute for ice creams; besides, there are a growing number of specialty shops serving gelato, custard, and sorbet in the country. Prodotti Rubicone SRL, Granarolo Group, and Yogorino San Claudio di Corridonia, among others, offer frozen yogurt products in the country.
