Europe Fruit and Vegetable Juice Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 1.47 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Europe Fruit and Vegetable Juice Market Analysis
Europe's fruit and vegetable juice market is projected to register a CAGR of 1.47% over the next five years.
Wellness and health trends have encouraged an increasing number of European consumers to opt for personalized fruit and vegetable beverages. Different diets, lifestyles, and age groups in the country are preferring consumption of fruit and vegetable juices over alcohol and carbonated drinks. People are switching to clear fruit juices without added sugar because drinking sugary drinks is linked to more and more health problems, such as diabetes.The Italian National Institute of Statistics says that 3,77,000 people in Italy have diabetes as of 2021.Due to such incidents, market players have been involved in the production of cold-pressed and 100% juices. For instance, in July 2021, Better Plant Sciences Inc. declared that they had come up with seven types of cold-pressed vegetable juice for their product line.
Because there are so many links in the supply chain, it is also easy to get products, which drives the market. E-commerce websites like Amazon, Carrefour, and many more have different varieties of fruit and vegetable juices available on their websites. Because there are so many different kinds of products, deals, and discounts, people are able to spend more. Supermarkets and hypermarkets in the region also keep fresh products available throughout the season, which is why the demand for juices is increasing in the region. Also, people in the area are buying more fortified, organic, cold-pressed, and still juices because they are healthier, people want them, and their tastes are changing. In September 2021, Del Monte launched an exclusive range of not-from-concentrate juices in Iceland. The juice range comprises pure orange juice (Smooth and Bits), pressed apple juice, pressed pineapple juice, and pressed apple and mango juice.
Europe Fruit and Vegetable Juice Market Trends
This section covers the major market trends shaping the Europe Fruits & Vegetables Juice Market according to our research experts:
Increasing Demand for Fortified Juices
Consumers are more concerned about their health because lifestyle diseases are on the rise and the environment is changing. Fruit and vegetable juices contain multiple nutritional ingredients like minerals, vitamins, and bioactive substances. Due to the fortification that the market players have introduced, some of the natural nutrients in fruits and vegetable juice degrade during processing. Fortified juices are rich in vitamins and minerals that are lost during processing. Consumers are seeking a way to live a healthy life with less consumption and more nutrition. Furthermore, the demand for cold-pressed juice is also increasing in the market owing to its health benefits, purity, and nutritional benefits. The market players are launching new products with additional nutritional benefits. For instance, in April 2021, Just Juice, an Ireland-based company, launched its line of cold-pressed juice shots, Wheatgrass Juice, and two specialized health and wellness shots: a Broccoli Shot made from 4-day-old sprouted broccoli juice and a Beetroot Shot with added broccoli.
Germany holds a Significant Market Share
In Germany, the popularity of juices such as those made from oranges, apples, grapes, and a blend of multivitamins is expected to have a strong demand, followed by consumers' ease in associating products with their daily work schedules. According to the German Wine Statistics Report 2021, the per capita consumption of fruit juices in Germany is 25.8 liters. Due to busy work schedules and changing lifestyles, the eating behavior of consumers is also changing. The increasing trend of skipping meals is increasing the market for fruit and vegetable juices. Some people prefer the consumption of fruit juices over breakfast, which is further increasing the demand for juices in the country. Additionally, demand for organic juices is increasing in the country owing to their benefits over processed fruit juices. The major players in the market are keen to produce organic products with fortified blends of fruit and vegetables. In March 2022, Kayco Beyond launched the new brand "Wonder Lemon," which offers 100% organic cold-pressed juice. The brand provides fresh and delicious citrus-flavored juices with health and wellness benefits.
Europe Fruit and Vegetable Juice Industry Overview
In the European fruits and vegetable juice market, major players are attempting to gain a competitive advantage over regional players through new product innovations based on seasonal and local fruits in order to meet regional consumer demand. However, global players are trying to acquire regional players to expand their foothold. Some of the major players in the market studied are PepsiCo Inc., La Linea Verde Societa Agricola SpA, ECKES Granini Group, Frucor Suntory (Just Juice), and The Coca-Cola Company.
Europe Fruit and Vegetable Juice Market Leaders
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PepsiCo Inc
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La Linea Verde Societa Agricola SpA
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ECKES Granini Group
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Frucor Suntory (Just Juice)
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The Coca-Cola Company
*Disclaimer: Major Players sorted in no particular order
Europe Fruit and Vegetable Juice Market News
- May 2022: Juice Me Up!, a new line of concentrated juice packages, was released in Germany by the ECKES Granini Group. The product is available in three different varieties: orange, multivitamin, and apricot.
- April 2022: The Green Line Società Agricola S.p.A. brand DimmidiS introduced the Purple Energy Extract, a new fruit juice product. The juice is made from blueberries, blackberries, raspberries, and strawberries.
- February 2021: ECKES Granini Group launched a new fruit juice brand, Granini Trinkgenuss 100%. The brand provides different types of fruit juices, like "Multivitamin" and "Apple Naturally Cloudy."
Europe Fruit and Vegetable Juice Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definitions
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
3. EXECUTIVE SUMMARY
4. MARKET DYNAMICS
- 4.1 Market Drivers
- 4.2 Market Restraints
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4.3 Porter's Five Forces Analysis
- 4.3.1 Threat of New Entrants
- 4.3.2 Bargaining Power of Buyers/Consumers
- 4.3.3 Bargaining Power of Suppliers
- 4.3.4 Threat of Substitute Products
- 4.3.5 Intensity of Competitive Rivalry
5. MARKET SEGMENTATION
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5.1 Category
- 5.1.1 Fruit
- 5.1.2 Vegetable
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5.2 Type
- 5.2.1 Nectar
- 5.2.2 Still Juice Drinks
- 5.2.3 100% Juice
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5.3 Distribution Channel
- 5.3.1 Supermarkets/Hypermarkets
- 5.3.2 Convenience Stores
- 5.3.3 Speciality Stores
- 5.3.4 Online Retailer
- 5.3.5 Other Distribution Channels
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5.4 Country
- 5.4.1 United Kingdom
- 5.4.2 France
- 5.4.3 Germany
- 5.4.4 Italy
- 5.4.5 Russia
- 5.4.6 Spain
- 5.4.7 Rest of Europe
6. COMPETITIVE LANDSCAPE
- 6.1 Most Adopted Strategies
- 6.2 Market Share Analysis
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6.3 Company Profiles
- 6.3.1 ECKES Granini Group
- 6.3.2 PepsiCo Inc.
- 6.3.3 Del Monte Fresh
- 6.3.4 La Linea Verde Societa Agricola SpA
- 6.3.5 Campbell Soup Company
- 6.3.6 Nestlé S.A.
- 6.3.7 The Coca-Cola Company
- 6.3.8 Frucor Suntory (Just Juice)
- 6.3.9 Kayco Beyond
- 6.3.10 Ocean Spray
- *List Not Exhaustive
7. MARKET OPPORTUNITIES AND FUTURE TRENDS
Europe Fruit and Vegetable Juice Industry Segmentation
Fruit and vegetable juices are healthy drinks made from the extraction or pressing of natural fruits and vegetables. Categories, types, distribution channels, and locations all have their own markets for fruit and vegetable juice in Europe. Based on the category, the market has been segmented into fruit and vegetables. Based on type, the market has been segmented into nectar, still juice drinks, and 100% juice. Based on the distribution channel, the market has been segmented into supermarkets and hypermarkets, convenience stores, specialty stores, online retailers, and others. Based on geography, the report provides a detailed regional analysis, which includes the United Kingdom, Spain, Russia, Italy, Germany, France, and the rest of Europe. For each segment, the market sizing and forecasting have been done in value terms (USD million).
| Category | Fruit |
| Vegetable | |
| Type | Nectar |
| Still Juice Drinks | |
| 100% Juice | |
| Distribution Channel | Supermarkets/Hypermarkets |
| Convenience Stores | |
| Speciality Stores | |
| Online Retailer | |
| Other Distribution Channels | |
| Country | United Kingdom |
| France | |
| Germany | |
| Italy | |
| Russia | |
| Spain | |
| Rest of Europe |
Europe Fruit and Vegetable Juice Market Research FAQs
What is the current Europe Fruits and Vegetables Juice Market size?
The Europe Fruits and Vegetables Juice Market is projected to register a CAGR of 1.47% during the forecast period (2024-2029)
Who are the key players in Europe Fruits and Vegetables Juice Market?
PepsiCo Inc, La Linea Verde Societa Agricola SpA, ECKES Granini Group, Frucor Suntory (Just Juice) and The Coca-Cola Company are the major companies operating in the Europe Fruits and Vegetables Juice Market.
What years does this Europe Fruits and Vegetables Juice Market cover?
The report covers the Europe Fruits and Vegetables Juice Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Europe Fruits and Vegetables Juice Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Europe Fruit and Vegetable Juice Industry Report
Statistics for the 2024 Europe Fruit and Vegetable Juice market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Europe Fruit and Vegetable Juice analysis includes a market forecast outlook 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
