Europe Fruits and Vegetables Juice Market Size (2024 - 2029)

The market size of Europe's fruit and vegetable juice sector is experiencing growth driven by increasing consumer preference for healthier beverage options over sugary drinks. This shift is influenced by wellness trends and the desire for personalized nutrition across various demographics. The availability of products through extensive supply chains, including e-commerce and retail outlets, further supports market expansion. Consumers are particularly drawn to fortified, organic, and cold-pressed juices, reflecting changing tastes and health considerations.

Market Size of Europe Fruits and Vegetables Juice Industry

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Europe Fruits and Vegetables Juice Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 1.47 %
Market Concentration Low

Major Players

Europe Fruits and Vegetables Juice Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Europe Fruit and Vegetable Juice Market Analysis

Europe's fruit and vegetable juice market is projected to register a CAGR of 1.47% over the next five years.

Wellness and health trends have encouraged an increasing number of European consumers to opt for personalized fruit and vegetable beverages. Different diets, lifestyles, and age groups in the country are preferring consumption of fruit and vegetable juices over alcohol and carbonated drinks. People are switching to clear fruit juices without added sugar because drinking sugary drinks is linked to more and more health problems, such as diabetes.The Italian National Institute of Statistics says that 3,77,000 people in Italy have diabetes as of 2021.Due to such incidents, market players have been involved in the production of cold-pressed and 100% juices. For instance, in July 2021, Better Plant Sciences Inc. declared that they had come up with seven types of cold-pressed vegetable juice for their product line.

Because there are so many links in the supply chain, it is also easy to get products, which drives the market. E-commerce websites like Amazon, Carrefour, and many more have different varieties of fruit and vegetable juices available on their websites. Because there are so many different kinds of products, deals, and discounts, people are able to spend more. Supermarkets and hypermarkets in the region also keep fresh products available throughout the season, which is why the demand for juices is increasing in the region. Also, people in the area are buying more fortified, organic, cold-pressed, and still juices because they are healthier, people want them, and their tastes are changing. In September 2021, Del Monte launched an exclusive range of not-from-concentrate juices in Iceland. The juice range comprises pure orange juice (Smooth and Bits), pressed apple juice, pressed pineapple juice, and pressed apple and mango juice.

Europe Fruit and Vegetable Juice Industry Segmentation

Fruit and vegetable juices are healthy drinks made from the extraction or pressing of natural fruits and vegetables. Categories, types, distribution channels, and locations all have their own markets for fruit and vegetable juice in Europe. Based on the category, the market has been segmented into fruit and vegetables. Based on type, the market has been segmented into nectar, still juice drinks, and 100% juice. Based on the distribution channel, the market has been segmented into supermarkets and hypermarkets, convenience stores, specialty stores, online retailers, and others. Based on geography, the report provides a detailed regional analysis, which includes the United Kingdom, Spain, Russia, Italy, Germany, France, and the rest of Europe. For each segment, the market sizing and forecasting have been done in value terms (USD million).

Category
Fruit
Vegetable
Type
Nectar
Still Juice Drinks
100% Juice
Distribution Channel
Supermarkets/Hypermarkets
Convenience Stores
Speciality Stores
Online Retailer
Other Distribution Channels
Country
United Kingdom
France
Germany
Italy
Russia
Spain
Rest of Europe
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Europe Fruits and Vegetables Juice Market Size Summary

The European fruit and vegetable juice market is experiencing a steady growth trajectory, driven by increasing consumer preference for healthier beverage options over traditional sugary drinks and alcohol. This shift is largely influenced by rising health consciousness and wellness trends across the region. Consumers are increasingly opting for personalized and fortified juices, such as cold-pressed and organic varieties, which are perceived to offer greater nutritional benefits. The market is further bolstered by the convenience of e-commerce platforms and the availability of fresh products in supermarkets and hypermarkets, making it easier for consumers to access a wide range of juice options. The demand for juices is also being fueled by changing lifestyles, with busy consumers seeking quick and nutritious meal alternatives.

In response to these trends, major market players are focusing on product innovation and diversification to cater to regional consumer preferences. Companies are introducing new juice products that leverage seasonal and local fruits, aiming to capture a larger market share. The competitive landscape is characterized by both regional and global players, with significant efforts to expand product offerings and enhance brand presence. Notable companies such as PepsiCo Inc., ECKES Granini Group, and The Coca-Cola Company are actively engaging in product launches and strategic partnerships to strengthen their foothold in the market. As consumers continue to prioritize health and nutrition, the European fruit and vegetable juice market is poised for sustained growth, with a focus on quality, variety, and convenience.

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Europe Fruits and Vegetables Juice Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Category

      1. 2.1.1 Fruit

      2. 2.1.2 Vegetable

    2. 2.2 Type

      1. 2.2.1 Nectar

      2. 2.2.2 Still Juice Drinks

      3. 2.2.3 100% Juice

    3. 2.3 Distribution Channel

      1. 2.3.1 Supermarkets/Hypermarkets

      2. 2.3.2 Convenience Stores

      3. 2.3.3 Speciality Stores

      4. 2.3.4 Online Retailer

      5. 2.3.5 Other Distribution Channels

    4. 2.4 Country

      1. 2.4.1 United Kingdom

      2. 2.4.2 France

      3. 2.4.3 Germany

      4. 2.4.4 Italy

      5. 2.4.5 Russia

      6. 2.4.6 Spain

      7. 2.4.7 Rest of Europe

Europe Fruits and Vegetables Juice Market Size FAQs

The Europe Fruits and Vegetables Juice Market is projected to register a CAGR of 1.47% during the forecast period (2024-2029)

PepsiCo Inc, La Linea Verde Societa Agricola SpA, ECKES Granini Group, Frucor Suntory (Just Juice) and The Coca-Cola Company are the major companies operating in the Europe Fruits and Vegetables Juice Market.

Europe Fruits and Vegetables Juice Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)