Market Trends of Europe Fruits and Vegetables Juice Industry
This section covers the major market trends shaping the Europe Fruits & Vegetables Juice Market according to our research experts:
Increasing Demand for Fortified Juices
Consumers are more concerned about their health because lifestyle diseases are on the rise and the environment is changing. Fruit and vegetable juices contain multiple nutritional ingredients like minerals, vitamins, and bioactive substances. Due to the fortification that the market players have introduced, some of the natural nutrients in fruits and vegetable juice degrade during processing. Fortified juices are rich in vitamins and minerals that are lost during processing. Consumers are seeking a way to live a healthy life with less consumption and more nutrition. Furthermore, the demand for cold-pressed juice is also increasing in the market owing to its health benefits, purity, and nutritional benefits. The market players are launching new products with additional nutritional benefits. For instance, in April 2021, Just Juice, an Ireland-based company, launched its line of cold-pressed juice shots, Wheatgrass Juice, and two specialized health and wellness shots: a Broccoli Shot made from 4-day-old sprouted broccoli juice and a Beetroot Shot with added broccoli.
Germany holds a Significant Market Share
In Germany, the popularity of juices such as those made from oranges, apples, grapes, and a blend of multivitamins is expected to have a strong demand, followed by consumers' ease in associating products with their daily work schedules. According to the German Wine Statistics Report 2021, the per capita consumption of fruit juices in Germany is 25.8 liters. Due to busy work schedules and changing lifestyles, the eating behavior of consumers is also changing. The increasing trend of skipping meals is increasing the market for fruit and vegetable juices. Some people prefer the consumption of fruit juices over breakfast, which is further increasing the demand for juices in the country. Additionally, demand for organic juices is increasing in the country owing to their benefits over processed fruit juices. The major players in the market are keen to produce organic products with fortified blends of fruit and vegetables. In March 2022, Kayco Beyond launched the new brand "Wonder Lemon," which offers 100% organic cold-pressed juice. The brand provides fresh and delicious citrus-flavored juices with health and wellness benefits.
