Functional Beverage Market in Europe Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

Europe's Functional Beverage Market is Segmented by Type (Energy Drinks, Fortified Juice, Sports Drinks, Dairy and Dairy Alternative Drinks, and Other Types); Distribution Channel (Supermarkets/Hypermarkets, Health Stores, Convenience Stores, Online Retail Stores, and Other Distribution Channels); and Country (United Kingdom, Germany, France, Italy, Spain, Russia, and Rest of Europe). The market size is provided in terms of value (USD Million) during the forecasted years for the above segments.

Functional Beverage Market in Europe Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

Europe Functional Beverage Industry Overview

The European functional beverage market is a fragmented market with various players operating across segments. Major recognized players include PepsiCo, Coca-Cola, Red Bull, Fonterra Co-operative Group, and Monster Energy. Due to the high growth potential in the region, most companies are trying to expand their presence in the market. Few major players dominate the market due to their extensive distribution channels. Merging is the second most preferred strategy. Major players are merging with local ones to gain dominance in local markets. Product pricing is another strategy adopted by companies.

Europe Functional Beverage Market Leaders

  1. Red Bull

  2. PepsiCo, Inc.

  3. The Coca-Cola Company

  4. Fonterra Co-operative Group

  5. Monster Energy

  6. *Disclaimer: Major Players sorted in no particular order
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