Market Trends of Europe Gluten-free Soups and Sauces Industry
This section covers the major market trends shaping the Europe Gluten Free Soups & Sauces Market according to our research experts:
Label transparency to Continue Drawing Consumers Towards Gluten-Free Products
According to the survey co-conducted by Food Marketing Institute in 2019, about 86% of consumers agreed to have a higher sense of trust for food products or brands that provide access to complete and 'easy-to-understand' ingredients listed on their labels. Nonetheless, many food companies have led the practice to offer deep insights into their formulation, especially when involved in the marketing of 'Free-from' products. The companies are adopting approaches, such as the Hazard Analysis and Critical Control Point System (HACCP), to ensure that no contamination with gluten takes place at any stage during the manufacturing, packaging, and storing processes, which in turn boosting the market studied in the region
Italy holds the Largest Market Share
According to the Ministry of Health, 182,858 Italians were diagnosed with celiac disease in 2017, compared to 172,000 in 2014, an increase of about 6%. Owing to the rising prominence of celiac disease among the population in the country, consumers are getting motivated to switch to gluten-free products, including soups and sauces. Furthermore, the pasta sauce market has registered remarkable growth over the last few decades, owing to increasing per capita consumption of pasta throughout the country. The rising demand for pasta coupled with an increasing number of celiac disease is directly fuelling the demand for gluten-free pasta sauce. Thus manufacturers are trying to widen their consumer base by launching vegan, kosher gluten-free pasta sauce in the country.
