Market Trends of Europe Hair Colorants Industry
This section covers the major market trends shaping the Europe Hair Colorants Market according to our research experts:
Rise in Spending on Hair Dressing Salons
The growth in the hair color segment in Europe is driven by the modern and changing lifestyles of consumers, with rising consumer spending on hairdressing, salons, and personal grooming to enhance their appearance while experimenting with new and different products, which drives the hair colorants market in the country. COVID-19 significantly impacted the spending on hairdressing salons and personal grooming establishments in 2020 due to lockdown restrictions and the closure of such stores. Still, in 2021, it gained pace again and is expected to gain a significant market share in the coming years.
Moreover, companies are introducing new hair color products using developed technologies and expanding their presence to gain a competitive advantage and garner a more extensive consumer base. For instance, in October 2022, Henkel launched the first B2B2C hyper-personalized professional hair care brand, SalonLab&Me. Henkel followed the megatrend of personalization by combining the expertise of a hairdresser with a digital experience. It provided hyper-personalized hair care recommendations, matching the exact hair type, and offered customers customized label colors and their preferred fragrance.
Rising Demand for Permanent Hair Colorants in the Region
Permanent hair colorants account for the most significant share of the hair colorant market. This market is driven by an aging population that prefers to use a dye that has a long-lasting effect. These permanent hair colorants are mostly achieved through the use of oxidation dyes. However, for several years, concerns have been raised about the safety of oxidative hair dyes, or "permanent hair dyes." Therefore, companies are launching hair colorants that contain permitted ingredients, such as PPD (paraphenylenediamine or p-phenylenediamine), eventually resulting in the purity of the hair colorants. Rising disposable income, coupled with the increasing popularity of the product segment and growing awareness about personal grooming among both men and women, is boosting segment growth. People prefer to return to their natural appearances by using permanent hair dyes. Many vendors are offering permanent hair colors that are fade-resistant and require minimal color maintenance. Such application-based hair colors available in the market are expected to drive the growth of the permanent hair color segment of the market in focus during the forecast period. Loreal, Clairol, Revlon, Herbatint, and Bigen are a few of the permanent hair colorants from various brands that are accessible in different regions and that customers can use on their own or with the help of hair professionals.
