Market Trends of Europe Hair Loss Treatment Products Industry
This section covers the major market trends shaping the Europe Hair Loss Treatment Products Market according to our research experts:
Prevalence of Higher Hair Loss in European Countries Remains the Major Driving Force
Hair loss has become a pervasive concern among adults, with a majority of them experiencing hair-fall issues with growing age. Male pattern baldness is one of the most common forms of hair loss in men, which typically involves the appearance of a bald spot on the crown of the scalp accompanied by thinning at the temples. In the United Kingdom, about two-thirds of men are eventually likely to be affected by male pattern baldness, which means that about 7.4 million men are losing their hair, as per Men's Health Forum. In addition, with almost half of the men going bald at 50% prevalence, the worldwide phenomenon is most common in the Czech Republic, followed by Spain, Germany, France, and the United Kingdom. Nonetheless, 8 out of 10 countries with the most hair-loss issues are European nations. Thus, portraying a huge prominence of hair loss in Europe than in any other part of the world.
Growing PCOS/PCOD conditions among females is yet another source leading to hair loss in the region. About 1 in every 10 women in the United Kingdom is affected by it. As per Advanced Hair Studio UAE, at the regional level, the PCOS rates in Central and Eastern Europe are more than three times higher than those in the Western countries, portraying a proportional interest in hair-loss treatment products in the former country group. The pattern is often linked to distressing effects on mental and social well-being, reflecting a huge demand for products that prevent hair fall. The concern is also intensified with the escalating body dysmorphia led by omnipresent social media platforms. Users are easily swayed by the idea of a perfect appearance, which often leads them to buy over-the-counter hair-fall products. Hence the revenues of the major hair care brands are rising over the period of time, which is further benefitting the market studied.
Germany Holds the Largest Market Share in the Region
Male pattern hair loss has significant negative effects on hair-loss-specific measures in men aged between 18 and 40 in Germany. The increasing hair loss or hair thinning problems created an opportunity for the existing players and new entrants to introduce a range of hair loss treatment products to tackle the issue. Therefore, companies initiated research to take advantage of the present market opportunity.
There is an increased awareness among Germans about the benefits of natural and organic products and the effects of harmful chemicals in the existing ones. Apart from that, the increase in the population addressing the issue or problem of hair loss among Germans is also driving the market's growth. Moreover, the market in the country is driven by the presence of prominent players, such as Henkel AG & Co., KGaA, and Alpecin. Being domestic players, these companies are aware of hair care preferences across different demographics in the country and are offering new products to customers in the region.