Europe Hand Sanitizer Market Size (2024 - 2029)

The European hand sanitizer market is experiencing growth driven by increased consumer awareness of hygiene and cleanliness, particularly due to the Covid-19 pandemic. This has led to a rising demand for convenient hygiene products, with hand sanitizers becoming a preferred choice due to their ease of use compared to traditional hand washes. The market's expansion is further supported by the availability of various product forms, such as gels, lotions, and portable dispensers. Additionally, there is a notable shift towards natural and sustainable ingredients in response to consumer preferences, enhancing the market's appeal. Companies are actively engaging in promotional activities to enhance their market presence and share.

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Market Size of Europe Hand Sanitizer Industry

Europe Hand Sanitizer Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 4.60 %
Market Concentration Low

Major Players

Europe Hand Sanitizer Market Major Players

*Disclaimer: Major Players sorted in no particular order

Europe Hand Sanitizer Market Analysis

The European hand sanitizer market is projected to record a CAGR of 4.6% during the forecast period.

Over the medium term, the major factors fueling the growth of the European hand sanitizer market are the surging demand for health and wellness products, such as hand sanitizers, due to the sudden outbreak of coronavirus disease and the ever-changing preferences of consumers toward the usage of convenient hygiene products.

With Covid-19, consumers are becoming more aware of the importance of cleanliness and hygiene. As a result, consumers seek the disinfection products like hand sanitizers, which help prevent the spread of infection. Additionally, the ease of use served by sanitizers compared to hand washes has drawn a substantial consumer base recently, majorly augmenting the sales of gel-type sanitizers.

The adoption of hand sanitizers is gaining popularity due to the ease of cleaning hands without using water. The availability of a wide range of products in a variety of form factors, such as gels, lotions, dispensers, including portable bottles and sprays, and fixed manual and touch-free dispensers, have also driven the market's growth.

To avoid getting rashes from alcoholic hygiene products, customers are switching to personal hygiene products composed of natural and sustainable substances like aloe vera, essential oil, and other disinfectants. There is growing demand for skin rub accessories in the organic sector due to consumers' desire for natural personal care products, including washers and cleansers. Major companies operating in the market are adopting various practices, such as promotional campaigns and media coverage, to increase their market shares. Some of the leading players in the market are GOJO Industries Inc., Reckitt Benckiser Group PLC, Unilever PLC, and Henkel Group.

Europe Hand Sanitizer Industry Segmentation

Hand sanitizer is a type of gel or liquid that is used to decrease infectious agents present on the hands and palms.

The European hand sanitizer market is segmented by product type, distribution channel, and geography. By type, the market studied is segmented into gel, liquid, spray, foam, and sanitizing wipes. By distribution channel, the market studied is segmented by hypermarkets/supermarkets, convenience stores, pharmacy/drug stores, online retail stores, and other distribution channels. By geography, the market covers the country-level analysis of developed and emerging economies like the United Kingdom, France, Germany, Spain, Italy, Russia, and the Rest of Europe. For each segment, the market sizing and forecasts have been done on the basis of the value (in USD million).

Product Type
Gel
Liquid
Spray
Foam
Sanitizing Wipes
Distribution Channel
Hypermarkets/Supermarkets
Convenience Stores
Pharmacy/Drug Stores
Online Retail Stores
Other Distribution Channels
Geography
United Kingdom
Germany
Spain
France
Italy
Russia
Rest of Europe
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Europe Hand Sanitizer Market Size Summary

The European hand sanitizer market is experiencing significant growth, driven by heightened consumer awareness of hygiene and cleanliness due to the COVID-19 pandemic. The demand for convenient and effective hygiene products, such as hand sanitizers, has surged as consumers seek to prevent the spread of infections. The market is characterized by a diverse range of products, including gels, lotions, and both manual and touch-free dispensers, catering to varying consumer preferences. The shift towards natural and sustainable ingredients in personal care products is also influencing market dynamics, with consumers increasingly opting for sanitizers containing aloe vera and essential oils. Major companies are actively engaging in promotional activities to expand their market presence, with key players like GOJO Industries Inc., Reckitt Benckiser Group PLC, Unilever PLC, and Henkel Group leading the charge.

Germany holds a prominent position in the European hand sanitizer market, driven by increased health and hygiene concerns, government investment in healthcare, and heightened awareness following the pandemic. The commercial sector's stringent cleanliness and food safety regulations are further propelling the demand for hand sanitizers. The approval of bioethanol as a key ingredient has enhanced production capacity, offering a cost-effective alternative to traditional ingredients. The market is highly competitive, with established brands like Reckitt Benckiser Group, GOJO Industries Inc., and Unilever PLC dominating due to their extensive product offerings and brand reputation. The pandemic has also opened opportunities for smaller players and private-label brands to capture market share. Recent collaborations and product launches, such as those by Reckitt Benckiser Group and Unilever PLC, highlight the ongoing innovation and expansion within the market.

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Europe Hand Sanitizer Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Forces Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 Product Type

      1. 2.1.1 Gel

      2. 2.1.2 Liquid

      3. 2.1.3 Spray

      4. 2.1.4 Foam

      5. 2.1.5 Sanitizing Wipes

    2. 2.2 Distribution Channel

      1. 2.2.1 Hypermarkets/Supermarkets

      2. 2.2.2 Convenience Stores

      3. 2.2.3 Pharmacy/Drug Stores

      4. 2.2.4 Online Retail Stores

      5. 2.2.5 Other Distribution Channels

    3. 2.3 Geography

      1. 2.3.1 United Kingdom

      2. 2.3.2 Germany

      3. 2.3.3 Spain

      4. 2.3.4 France

      5. 2.3.5 Italy

      6. 2.3.6 Russia

      7. 2.3.7 Rest of Europe

Europe Hand Sanitizer Market Size FAQs

The Europe Hand Sanitizer Market is projected to register a CAGR of 4.60% during the forecast period (2024-2029)

Reckitt Benckiser Group PLC, 3M Company, Unilever PLC, Ecolab Inc and GOJO Industries Inc. are the major companies operating in the Europe Hand Sanitizer Market.

Europe Hand Sanitizer Market Report Snapshots

Europe Hand Sanitizer Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)