Europe Headwear Industry Overview
The headwear market is highly competitive, due to the presence of innumerable private players who are manufacturing counterfeit copies of the branded products to pump up their sales. Therefore, the major players in the market are indulging in the production of unique products that can set them apart from the crowd. For example, the use of new materials and partnerships with celebrities and online retailers has led big companies to establish themselves in the headwear market. For instance, in July 2022, Ukrainian headwear designer Ruslan Baginskiy launched a collaboration with the Italian retailer Luisaviaroma to launch a new collection. The collaboration included a window display, Ruslan Baginskiy packaging and gift kit, and 7 new hat styles designed specifically for this collection. Moreover, offering sponsorships for various sports and events has also led to an increase in the sales of headwear products. Some of the key players in the global headwear market include Nike Inc., Puma, Under Armour Inc., Superdry PLC, Pipolaki, New Era Cap, and others.
Europe Headwear Market Leaders
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New Era caps
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Nike Inc.
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Pipolaki
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Under Armour Inc.
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Superdry
- *Disclaimer: Major Players sorted in no particular order
