Market Share of Europe Health Drinks Industry
The European health drinks market is competitive due to multiple regional and multinational companies offering a wide range of products and trying to maintain their leadership position in the market studied. The key players in the market include Nestlé SA, PepsiCo Inc., Red Bull GmbH, Danone SA, and The Coca-Cola Company. The market players are embarking on business strategies, including product innovations, partnerships, strengthening their hold over online and offline marketing, and mergers & acquisitions to expand their visibility and portfolio of offerings, thus augmenting the growth of the market. For instance, in March 2023, Red Bull expanded its Summer Edition line with the launch of a new Juneberry flavor energy drink. The company claims to create excitement among consumers as flavors are a key driver of growth in the sports and energy drinks category.
Europe Health Drinks Market Leaders
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Nestlé S.A.
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PepsiCo. Inc.
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Red Bull GmbH
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Danone S.A.
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The Coca-Cola Company
*Disclaimer: Major Players sorted in no particular order
