Market Size of Europe Health Drinks Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 53.06 Billion |
| Market Size (2029) | USD 66.85 Billion |
| CAGR (2024 - 2029) | 4.61 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Europe Health Drinks Market Analysis
The Europe Health Drinks Market size is estimated at USD 53.06 billion in 2024, and is expected to reach USD 66.85 billion by 2029, growing at a CAGR of 4.61% during the forecast period (2024-2029).
The market is primarily driven by consumers’ growing inclination toward health and health-based food intake. Consumers are growing more concerned with the veracity of promises as beverages increasingly link themselves to health and disease-preventive messages. The emergence of premium functional beverages is influenced by a variety of industry dynamics and shifting consumer demands from immunity to sustainability.
Moreover, the increasing prevalence of chronic health conditions is prompting consumers to switch from regular beverages. For example, the Public Health England National Health Survey reported that approximately 43.9% of people aged between 40 and 64 years of age in England were diagnosed with type 2 diabetes in 2022-2023. Due to the escalating demand, beverages with health benefits like kombucha, drinkable yogurt, and other products with immunity-boosting and antioxidant properties are gaining popularity. Additionally, consumers are seeking beverages that promote better gut health and digestion, as many individuals struggle with digestive issues.
As more consumers engage in physical activities such as sports and workouts, sports drinks, fortified water, functional water, and energy drinks are also experiencing increased demand. Customers often prefer functional beverages for their perceived advantages, such as rapid energy enhancement. Essentially, consumers are turning to these beverages as alternatives to traditional market offerings. The industry is divided, with a multitude of companies providing a wide range of health-focused drinks, such as Red Bull GmbH, Danone SA, Suntory Holdings Limited, and PepsiCo Inc. For instance, in March 2023, Suntory Holdings' Lucozade Sports brand introduced a new sugar-free sports beverage in the UK market, featuring Orange & Peach and Raspberry & Passion Fruit flavors. Such factors drive the growth of health drinks in the regional market.
