Market Trends of Europe Home Appliances Industry
This section covers the major market trends shaping the Europe Home Appliances Market according to our research experts:
Growing Number of Smart Homes is Driving the Demand for Smart Appliances in the Market
The number of smart households in the European Union is expected to increase tenfold in the upcoming years. The annual revenue from energy management in smart households in Europe is also expected to double in the coming years. Around 15 million people in Europe are using smart home appliances to meet their needs. The European smart home appliances market is witnessing high growth. Factors, such as the soaring need for energy-efficient appliances and demand for comfort, coupled with the high expenditure capability of end-users, are driving the market growth. The European legislation made appliances, like washing machines and dishwashers, more water- and energy-efficient than washing clothes and dishes by hand. Some key driving factors behind the fast adoption and growth rate of smart home appliances in the European market include universal access to high-speed internet, introduction of smart meters, energy efficiency and energy savings, and favorable EU policies to support the digital economy in Europe. Another important reason behind the rising demand for smart home appliances is the tech-savvy young age group in Europe, as around 37% of the Europeans who have embraced the new technology are between 25 and 34 years old. The smart appliances sector in Europe is also heavily contributing to these products' R&D, with Germany, Italy, and Poland in the top position of countries investing in innovation.
High Demand for Washing Machines is Helping the Market to Record More Revenues
Washing machines are one of the essential home appliances for residential purposes. The washing machine market continued its substantial growth during the study period in Europe. The market is mainly driven by rapid urbanization, rising household disposable income, and changing consumer preferences. Technological advancements that make washing machines more energy-efficient and eco-friendly are also facilitating their sales in the region. Poland, known as the white goods manufacturing hub in Europe, is also one of the top washing machine manufacturers and washing machine suppliers in the world. The sales of tumble dryers developed positively throughout the region. In Eastern Europe, fewer homes are equipped with tumble dryers than in Western Europe. Therefore, further above-average growth can be expected in this segment in the upcoming years.
