Market Trends of Europe Home Fitness Equipment Industry
This section covers the major market trends shaping the Europe Home Fitness Equipment Market according to our research experts:
Consumers Interest in Customized Workout Regimes
The busy schedule and long working hours, crowded fitness centers, and problems regarding vehicle parking have resulted in an increasing number of consumers actively inclining towards home workouts. The rising working population makes many people shift to home exercise practices because of convenience and flexible timings. For instance, according to Office for National Statistics (UK), in September 2022, the employment rate in the United Kingdom rose to 75.60% compared to 75.50% in August 2022. Thus, home fitness equipment eliminates the inconvenience of commuting to a gym to use the machines and is highly cost-effective in the long run. The small, recurring cost incurred in transportation, workout equipment, trainer fees, and membership fees is a significant factor promoting consumer inclination for home fitness equipment.
Moreover, online fitness training, which has grown tremendously with subsequent demand for personal trainers and their classes through online mediums, has played a significant part in consumers' inclination toward home health and fitness equipment. Eventually, numerous innovations occurred in this segment, such as launching apps that provide a platform for customers to select their trainers for either online classes or home visits, to meet their specific and customized fitness requirements, such as bodybuilding. The flexibility in workout timings, home-friendly environment, and a dedicated personal trainer to help consumers achieve their fitness goals, such as weight loss, bodybuilding, and others, have accelerated the market growth in the past couple of years. Hence all these factors are expected to influence the market's growth in a positive curve during the forecast period.
Germany holds the Largest Market Share
Germany has a major population involved in moderate exercise and physical activity, encompassing quite a promising home fitness gym equipment market. Rising health concerns and a higher prevalence of obesity are a few other factors that are drawing consumers toward building a personalized gym at their homes. The German Industry Association for Fitness and Health (DFIG) conducted a representative survey that revealed Germany's home fitness sector is still expanding. The market has been increased by the Covid-19 epidemic, and this pattern is still present. Gym enthusiasts are actively moving towards home training methods with this increasing demand for home fitness practices owing to the convenience and affordability. Thus, many players are attracting consumers with innovative initiatives like marketing refurbished fitness equipment, affordable online classes, and personal training options. For instance, the VAHA interactive fitness mirror offers live and recorded workouts with personal trainers.
Furthermore, equipment manufacturers are progressively opting for online platforms as their main channel to facilitate distribution. Consumers are also inclined toward this point of sale, to get greater access to the latest or even imported fitness equipment, delivered right in their footsteps, with proper warranty and insurance. Retailers, such as Ubuy and Amazon, are the most preferred reseller apps in the country. Owing to these above factors, the home fitness equipment market in Germany is expected to grow at a faster pace during the forecast period.
