Europe Home Textile Market Size (2024 - 2029)

The European home textile market is experiencing growth, driven by increasing urbanization and improved living standards, which boost demand for products such as bedding, towels, and blankets. The market's expansion is supported by a significant share of imports from developing countries and a rise in online shopping, particularly in countries like the United Kingdom, Norway, and Denmark. Manufacturers are focusing on innovative textile technologies and expanding their online presence to enhance their market share. Key segments such as bed linen, bath linen, and floor textiles hold substantial market size, prompting manufacturers to concentrate on these areas for sales growth.

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Market Size of Europe Home Textile Industry

Europe Home Textile Market Summary
Study Period 2020-2029
Base Year For Estimation 2023
Market Size (2024) USD 32.37 Billion
Market Size (2029) USD 34.42 Billion
CAGR (2024 - 2029) 1.23 %
Market Concentration Low

Major Players

Europe Home Textile Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Europe Home Textile Market Analysis

The Europe Home Textile Market size is estimated at USD 32.37 billion in 2024, and is expected to reach USD 34.42 billion by 2029, growing at a CAGR of 1.23% during the forecast period (2024-2029).

The European market for home textiles is growing, and it continues to be the major importer of home textiles. A large share of imported goods is from developing countries. The increasing rate of urbanization and improved quality of living are responsible for the growing demand for home textiles like bedding, bed sheets, towels, blankets, and covers. European consumers often look for low-end bargains or save up for higher-end purchases. With the increase in production capacity, Germany, France, Netherlands, and Italy emerged as markets in the region with the largest share of home textile exports.

Manufacturers are launching a series of innovative textile patented technologies to make their products more specific and raise their market share. The emergence of digital textile printing has strengthened home textile manufacturers with limitless graphics and color variation in comparison to traditional printing technology, offering users various designed home textiles. Bed linen and bedspread, Bath/Toilet linen, and floor are among the categories of home textiles with the largest market size in Europe leading to manufacturers focusing on these market segments to expand their sales.

Post-COVID-19, online home textile market value in Europe observed a continuous increase, leading to an increasing number of buyers buying the product through online channels and direct manufacturer websites. United Kingdom, Norway, Denmark, and the Netherlands have emerged as the countries in Europe with the largest share of consumers using online shopping, leading to manufacturers continuously expanding their home textile products through online channels.

Europe Home Textile Industry Segmentation

Home textiles can be defined as fabrics and clothes used specifically for decorative purposes and functional reasons. Quilts, Pillows, Duvet covers, blankets, rugs, and curtains exist among some of the commonly used home textile products.

The study gives a brief description of the European home textile market. It includes details on the market size of European home textiles, investment by home textile firms, technological innovation, and the launch of new home textile products. Europe's home textile market is segmented by product, by distribution channel, and by country. By product, the market is segmented into bed linen, bath linen, kitchen linen, upholstery covering, and floor covering. By distribution channel, the market is segmented into supermarkets and hypermarkets, specialty stores, online distribution channels, and other distribution channels. By country, the market is segmented into the United Kingdom, Germany, France, Italy, and the rest of Europe. 

The report also covers the market sizes and forecasts for Europe's home textile market in value (USD) for all the above segments.

By Product
Bed Linen
Bath Linen
Kitchen Linen
Upholstery Covering
Floor Covering
By Distribution Channel
Supermarkets and Hypermarkets
Specialty Stores
Online Distribution Channels
Other Distribution Channels
By Country
United Kingdom
Germany
France
Italy
Rest of Europe
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Europe Home Textile Market Size Summary

The European home textile market is experiencing steady growth, driven by factors such as urbanization and an enhanced quality of living. This market is characterized by a significant importation of textiles, primarily from developing countries, with Germany, France, the Netherlands, and Italy leading in exports. The demand for home textiles, including bedding, towels, and covers, is on the rise as consumers seek both affordable options and high-quality products. Innovations in textile technology, particularly digital printing, are enabling manufacturers to offer a wide range of designs and colors, further boosting market appeal. The online shopping trend has also gained momentum, with countries like the United Kingdom, Norway, Denmark, and the Netherlands seeing a surge in consumers purchasing home textiles through digital channels.

Germany stands out as the largest market for home textiles in Europe, attracting global manufacturers due to its expanding market size and increasing import value. The bed linen segment, which includes various bedding products, holds a significant share of the market, driven by consumer preference for quality and design. The growth of the housing sector and increased consumer spending on home furnishings are also contributing to the market's expansion. The European home textile market is fragmented, with numerous players leveraging technological advancements to enhance their market presence. Initiatives like the CISUTAC project aim to promote sustainability in textiles, while strategic acquisitions, such as Archroma's acquisition of Huntsman Corporation's Textile Effects business, are reshaping the industry's landscape.

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Europe Home Textile Market Size - Table of Contents

  1. 1. MARKET DYNAMICS AND INSIGHTS

    1. 1.1 Market Overview

    2. 1.2 Market Drivers

      1. 1.2.1 Rising Residential Space in Europe

      2. 1.2.2 Rising Urbanization Driving Demand of Home Textile

    3. 1.3 Market Restraints

      1. 1.3.1 Major Market Share Is Restricted To Bed Linen

      2. 1.3.2 Higher Price of Branded Textile Affecting their Sales

    4. 1.4 Market Opportunities

      1. 1.4.1 Rising Sales of Home Textile Products Through Online Channels

      2. 1.4.2 Rising Demand for Customized and Digitally Printed Home Textiles

    5. 1.5 Industry Attractiveness - Porter's Five Forces Analysis

      1. 1.5.1 Bargaining Power of Suppliers

      2. 1.5.2 Bargaining Power of Buyers

      3. 1.5.3 Threat of New Entrants

      4. 1.5.4 Threat of Substitutes

      5. 1.5.5 Intensity of Competitive Rivalry

    6. 1.6 Technological Innovations in Europe Home Textile Market

    7. 1.7 Impact of COVID-19 on the Market

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Product

      1. 2.1.1 Bed Linen

      2. 2.1.2 Bath Linen

      3. 2.1.3 Kitchen Linen

      4. 2.1.4 Upholstery Covering

      5. 2.1.5 Floor Covering

    2. 2.2 By Distribution Channel

      1. 2.2.1 Supermarkets and Hypermarkets

      2. 2.2.2 Specialty Stores

      3. 2.2.3 Online Distribution Channels

      4. 2.2.4 Other Distribution Channels

    3. 2.3 By Country

      1. 2.3.1 United Kingdom

      2. 2.3.2 Germany

      3. 2.3.3 France

      4. 2.3.4 Italy

      5. 2.3.5 Rest of Europe

Europe Home Textile Market Size FAQs

The Europe Home Textile Market size is expected to reach USD 32.37 billion in 2024 and grow at a CAGR of 1.23% to reach USD 34.42 billion by 2029.

In 2024, the Europe Home Textile Market size is expected to reach USD 32.37 billion.

Europe Home Textile Market Report Snapshots

Home Textile Market in Europe Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)