Europe IT Device Market Size (2024 - 2029)

The European IT device market is experiencing growth, driven by rising demand for smartphones and increased shipments of ultra-light notebooks. The market size is influenced by the dominance of key players in the PC hardware and tablet sectors, with significant shares held by major manufacturers. Mobile devices are becoming essential in daily life, surpassing traditional items in functionality. Despite challenges such as inflation and supply chain issues, the market remains robust, with commercial demand supporting the PC segment. The smartphone market is also recovering, although it faced setbacks due to the pandemic.

Market Size of Europe IT Device Industry

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Europe IT Device Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 1.80 %
Market Concentration Low

Major Players

Europe IT Device Market Major Players

*Disclaimer: Major Players sorted in no particular order

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Europe IT Device Market Analysis

The European IT device market is expected to register a CAGR of 1.8% for the next five years. The IT device market is expanding due to increased demand for smartphones and increased shipment of ultra-light notebooks throughout the region.

  • HP Inc. and Lenovo are the industry leaders in the European PC hardware market, holding a combined market share of almost 50%. Other well-known manufacturers include Dell, Acer, Asus, and Apple. HP Inc. and Lenovo again hold around half of the market when focusing only on PC shipments in Western Europe. In terms of tablet devices, Apple and Samsung are the top two providers in the European area, with Lenovo, Huawei, and Microsoft also prominent. As a result, Android and iOS are the operating systems that power over 90% of the region's tablet market.
  • Nowadays, mobile phones are used almost everywhere in everyday life.When compared to laptops and notebooks, portable devices are used more frequently to connect to the internet. Mobile devices have largely replaced conventional items like watches and alarm clocks in Sweden, Denmark, and Norway as a tool for necessities like telling the time, setting the alarm, and taking pictures. Similar trends may be seen in the United Kingdom, where electronic device usage is strong, especially for computers, smartphones, and mobile phones.
  • Inflation is difficult to ignore, especially given some forecasts that it could reach nearly 18% early next year, and it is already affecting people in the PC device industry. The effects of both inflationary pressures and the continued Chinese shipment challenges were evident from a review of PC shipments across Western Europe in the second quarter. In general, inflation has gone up across Europe, which is making people think twice as they prepare for a possible pay cut.
  • Last year, there were more than 62 million smartphone users in Germany, making it a significant market for smartphone manufacturers. An estimated figure of nearly 20 million cell phones were sold nationwide in the current year. Approximately 75.6 million individuals are anticipated to own smartphones in Germany by 2024. As of January this year, Apple and Samsung had the highest smartphone share in the country.
  • Due to the region's flexibility in responding to COVID, Western Europe has been a steadfast market for PC makers over the past two years. Although the PC shipment fell slightly from the current year's first quarter, it is still higher than the pre-pandemic level. Commercial demand is high as several marketplaces formally transition to business as usual market for PC makers over the past two years. Although the PC shipment fell slightly from the current year's first quarter, it is still higher than the pre-pandemic level. Commercial demand is high as several marketplaces formally transition to business as usual. The year 2021 was surprising for the European smartphone market. Early indications were encouraging that the market was rebounding from a challenging time when the COVID-19 epidemic hit the region hard and caused problems on both the supply and demand sides. Consequently, while the European smartphone market did increase by approximately 8% in the last year, this was only a partial recovery.

Europe IT Device Industry Segmentation

As digitalization advances, hardware components are continuously updated to meet the most recent requirements. PCs and phones are the two sectors that make up the Devices market in the Technology Market Outlook.

Europe IT Device Market is Segmented by Type (PCs - Laptops, Desktop PCs and Tablets, and Phones - Land Lines, Smart Phones, and Feature Phones) and By Geography. The market sizes and forecasts are provided in terms of value (USD million) for all the above segments.

By Type
PC's
Laptops
Desktop PCs
Tablets
Phones
Landline Phones
Smartphones
Feature Phones
By Geography
Europe
Germany
United Kingdom
France
Italy
Spain
Rest of Europe
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Europe IT Device Market Size Summary

The European IT device market is experiencing a steady expansion, driven by the growing demand for smartphones and the increased shipment of ultra-light notebooks across the region. Leading companies such as HP Inc. and Lenovo dominate the PC hardware sector, while Apple and Samsung are the top providers of tablet devices. The market is characterized by a high penetration of Android and iOS operating systems, which power the majority of tablets in Europe. The shift towards mobile devices is evident, with smartphones and tablets increasingly replacing traditional items like watches and alarm clocks in countries such as Sweden, Denmark, and Norway. Despite inflationary pressures and challenges in Chinese shipments impacting the PC device industry, the market remains resilient, with Western Europe showing a robust demand for PCs as commercial activities return to normalcy.

The smartphone market in Europe is witnessing significant growth, with Germany, the United Kingdom, and France leading in adoption rates. The region's demand for 5G-enabled smartphones is fueled by the rapid expansion of internet networks and 5G connectivity. Samsung and Apple continue to lead the market, with Xiaomi gaining traction. The rise in smartphone usage is also boosting the e-commerce sector, as more consumers engage in m-commerce activities. In the United Kingdom, the laptop market is expected to grow, driven by the need for portable devices for remote work and education. The market is highly fragmented, with key players like Samsung, Apple, Lenovo, and HP actively pursuing advancements and expanding their global presence.

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Europe IT Device Market Size - Table of Contents

  1. 1. MARKET INSIGHTS

    1. 1.1 Market Overview

    2. 1.2 Industry Attractiveness-Porter's Five Forces Analysis

      1. 1.2.1 Bargaining Power of Suppliers

      2. 1.2.2 Bargaining Power of Consumers

      3. 1.2.3 Threat of New Entrants

      4. 1.2.4 Threat of Substitute Products

      5. 1.2.5 Intensity of Competitive Rivalry

    3. 1.3 Impact of COVID-19 on the IT Device Industry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Type

      1. 2.1.1 PC's

        1. 2.1.1.1 Laptops

        2. 2.1.1.2 Desktop PCs

        3. 2.1.1.3 Tablets

      2. 2.1.2 Phones

        1. 2.1.2.1 Landline Phones

        2. 2.1.2.2 Smartphones

        3. 2.1.2.3 Feature Phones

    2. 2.2 By Geography

      1. 2.2.1 Europe

        1. 2.2.1.1 Germany

        2. 2.2.1.2 United Kingdom

        3. 2.2.1.3 France

        4. 2.2.1.4 Italy

        5. 2.2.1.5 Spain

        6. 2.2.1.6 Rest of Europe

Europe IT Device Market Size FAQs

The Europe IT Device Market is projected to register a CAGR of 1.8% during the forecast period (2024-2029)

Apple Inc , Samsung Electronics Co., Ltd., Xiaomi Corporation, HP Inc. and Lenovo Group Limited are the major companies operating in the Europe IT Device Market.

Europe IT Device Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)