Europe Jeans Market Size (2024 - 2029)

The European jeans market is experiencing growth driven by factors such as product innovation, improving living standards, and the influence of social media. The market's expansion is supported by the increasing popularity of various jeans styles and the rising demand for casual attire, particularly in the United Kingdom. Despite challenges posed by the COVID-19 pandemic, including disruptions in supply and revenue chains, the market is poised for growth due to higher disposable incomes and increased personal spending on apparel. The broader apparel market in Europe, characterized by the introduction of premium and branded products, also plays a significant role in the market's development.

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Market Size of Europe Jeans Industry

Europe Jeans Market Summary
Study Period 2019 - 2029
Base Year For Estimation 2023
Forecast Data Period 2024 - 2029
Historical Data Period 2019 - 2022
CAGR 6.20 %
Market Concentration Medium

Major Players

Europe Jeans Market Major Players

*Disclaimer: Major Players sorted in no particular order

Europe Jeans Market Analysis

The Europe Jeans market is projected to register a CAGR of 6.2% during the forecast period, 2022-2027.

The Covid-19 pandemic had a significant impact on the market. The lockdown in some countries and the ban on international travel have had an impact on the supply chain and revenue chain. The market for jeans benefits from the tourism sector, as tourists favor to buy jeans. However, the market is affected by the COVID-19 closure of international travel.

Demand for jeans is anticipated to be driven by ongoing product innovation and improving living standards in Europe. There are many different styles of jeans available, including bell bottoms, boot cut, high rise, cropped, thin, tapered, and standard fit jeans. These elements are considered to boost demand for jeans. The influence of social media platforms is also anticipated to propel industry expansion. Additionally, the development of the jeans market is probably going to be significantly impacted by the expanding apparel market in Europe led by the introduction of premium and branded products.

Women's and girls' jeans are extremely popular in the United Kingdom. Increased purchasing power, per capita consumption of jeans, body type consciousness, and acceptance of casual attire for office work are all factors that are likely to fuel the rise of the European jeans market. The increased new product innovations support the market growth. For instance, in August 2020, GAP Inc launched new Sky High Rise denim jeans. The brand-new Sky High Rise jeans come in wide, mom, slim, and straight sizes and have a 12" rise. The Sky High Rise is intended to be thin on the hips and barely cover the belly button. The increase in personal spending on apparel and grooming due to the increase in disposable income in European nations also contributes to the expansion of the European jeans market.

Europe Jeans Industry Segmentation

Jeans are hard-wearing casual trousers made of denim or other cotton fabric. The Europe Jeans Market is segmented by end users, category, distribution channels, and geography. Based on end users market is segmented into men, women, and children. Based on category market is segmented into mass and premium. Based on distribution channel market is segmented into specialty stores, supermarkets/hypermarkets, online retail stores, and other distribution channels. Based on geography market is segmented into the United Kingdom, Germany, Spain, France, Italy, Russia, and Rest of Europe. For each segment, the market sizing and forecasts are based on value (in USD million).

By End User
Men
Women
Children
By Category
Mass
Premium
By Distribution Channel
Supermarket/Hypermarket
Specialty Stores
Online Retail stores
Other Distribution Channels
By Geography
United Kingdom
Germany
Spain
France
Italy
Russia
Rest of Europe
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Europe Jeans Market Size Summary

The European jeans market is experiencing a dynamic phase of growth, driven by factors such as product innovation and rising living standards. The market is characterized by a diverse range of styles, including bell bottoms, boot cut, high rise, and more, which cater to varying consumer preferences. The influence of social media and the expanding apparel market, particularly with the introduction of premium and branded products, are significant contributors to market expansion. The popularity of women's and girls' jeans, especially in the United Kingdom, is fueled by increased purchasing power and the acceptance of casual attire in professional settings. The market is also witnessing a trend towards trendy and embellished jeans, such as distressed and patched styles, which are gaining traction among younger consumers. The rise of e-commerce has further enhanced consumer access to a wide variety of jeans, facilitating the purchase of high-quality and fashionable options.

Germany stands out as the largest market for jeans in Europe, supported by its substantial population and high per capita income. Despite predictions of a shift towards other fashion categories, denim jeans remain a staple in German wardrobes due to their durability and long-term usability. The competitive landscape of the European jeans market is marked by the presence of major players like Nudie Jeans Co., Living Craft GmbH & Co Kg, Gap Inc, H&M Group, and Levi Strauss & Co. These companies are employing strategies such as capacity expansion, mergers, and product innovations to capture market share. Notable initiatives include Gap Inc.'s collaboration with Barclays and MasterCard for a new credit card program, and H&M Group's launch of a jeans collection made from recycled textile waste. These efforts reflect the industry's commitment to sustainability and innovation, aligning with evolving consumer preferences and market trends.

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Europe Jeans Market Size - Table of Contents

  1. 1. MARKET DYNAMICS

    1. 1.1 Market Drivers

    2. 1.2 Market Restraints

    3. 1.3 Porter's Five Force Analysis

      1. 1.3.1 Threat of New Entrants

      2. 1.3.2 Bargaining Power of Buyers/Consumers

      3. 1.3.3 Bargaining Power of Suppliers

      4. 1.3.4 Threat of Substitute Products

      5. 1.3.5 Intensity of Competitive Rivalry

  2. 2. MARKET SEGMENTATION

    1. 2.1 By End User

      1. 2.1.1 Men

      2. 2.1.2 Women

      3. 2.1.3 Children

    2. 2.2 By Category

      1. 2.2.1 Mass

      2. 2.2.2 Premium

    3. 2.3 By Distribution Channel

      1. 2.3.1 Supermarket/Hypermarket

      2. 2.3.2 Specialty Stores

      3. 2.3.3 Online Retail stores

      4. 2.3.4 Other Distribution Channels

    4. 2.4 By Geography

      1. 2.4.1 United Kingdom

      2. 2.4.2 Germany

      3. 2.4.3 Spain

      4. 2.4.4 France

      5. 2.4.5 Italy

      6. 2.4.6 Russia

      7. 2.4.7 Rest of Europe

Europe Jeans Market Size FAQs

The Europe Jeans Market is projected to register a CAGR of 6.20% during the forecast period (2024-2029)

Living Craft GmbH & Co Kg, Gap Inc, H&M Group, Nudie Jeans Co. and Levi Strauss & Co are the major companies operating in the Europe Jeans Market.

Jeans Market in Europe Report Snapshots

Europe Jeans Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)