Market Trends of europe juices Industry
Juices are perceived as healthier than other soft drinks, which is driving sales in the segment
- In Europe, especially the United Kingdom, more than half of people aged 16 to 24 consumed juice drinks at least once a day in 2022. Orange juice is the most popular type of juice in the UK, and it is consumed more frequently by younger adults.
- Many consumers are looking for juices that are high in vitamins, minerals, and antioxidants, and low in sugar and calories and avoid juices containing artificial sweeteners and added sugar.
- The sales of the juice segment are related to the health and wellness trends in the country. European demand for orange juice could decline due to the penetration of other flavors in the market in addition to the changing consumer preference towards innovative flavors.
- The majority of adults around 57% are actively taking steps to limit/reduce their sugar intake, reflecting widespread concerns over this ingredient.
OTHER KEY INDUSTRY TRENDS COVERED IN THE REPORT
- The incorporation of healthy ingredients are trending in the market, owing to the growing focus on health and wellness
- Caprisun dominates the market owing to its innovative packaging and portable format making it a popular choice among consumers
