Market Trends of Europe Kiwi Fruit Industry
Increased Demand for Kiwifruit owing to its Health Benefits
- Italy is the largest producer of kiwifruit in Europe, followed by Greece, France, Spain, and Portugal. These countries have favorable climates for kiwifruit production, and their production levels have been increasing over the years to meet the growing demand for kiwifruit domestically and internationally. In 2021, kiwi fruit production in Portugal, Spain, and Greece increased by 62.8%, 19.0%, and 18.1%, respectively, from 2018. Kiwi has become a highly consumed and most appreciated fruit across Europe because of its abundant sugary pulp and intense colors.
- Kiwi is known for its delicious taste, vibrant colors, and numerous health benefits. It is a rich source of vitamin C, vitamin K, and dietary fiber and contains potassium, folate, and other essential nutrients.
- Studies have shown that regular consumption of kiwi may help lower the risk of various health conditions such as heart disease, diabetes, and cancer. Overall, kiwi is a highly nutritious and delicious fruit with many health benefits when included in a balanced diet.
- Kiwi is a resourceful fruit that is suitable for a variety of diets. Its highly demanded in making salads, desserts, and meals because of its extremely delicious taste. The characteristics of the fruit, such as being rich in water and the anti-oxidants potassium, make it ideal for Athletes' diets. Its high fiber, vitamins, minerals, and nutrients have increased consumer demand.
- Zespri International Limited is the world's largest kiwifruit marketer, covering around 50 countries and managing 30% of the global volume. It is the largest distributor of kiwi in Europe. During peak season, Zespri's kiwifruit mostly comes from Italy and France. Around 1,800 ha worth of additional licenses were granted till 2020 by Zespri for the Sun Gold kiwi brand in Europe.
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Italy Dominates the Market in Terms of Export
- Italy is the second-largest exporter of kiwi in the world and the first-largest exporter of kiwi in Europe, accounting for 14.3% of the world's total kiwi export. Italy exported 268,077 metric tons in 2021. Italy's top importers of kiwi fruit are Germany, Belgium, Spain, Netherlands, and France.
- Kiwi demand is increasing among customers worldwide, fueled by customers' growing concern for healthiness and wellness. Kiwis are usually lower in sugar and higher in fiber than other fruits. As a result, this variety is in high demand among global consumers. The higher-income consumers are happy to pay extra sums to protect their health conditions.
- Kiwis are high in vitamin C and dietary fiber. One serving of kiwi fruit provides 117% of the daily vitamin C intake and 21% dietary fiber. This tart fruit can benefit digestive and immune health. As a result of this fruit's increased benefits, the consumption of kiwi fruit is increasing in various European countries, driving export growth. The export market value of kiwi fruit was reported to have increased by 6.6% between 2018 and 2021.
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