Market Trends of Europe Laundry Appliances Industry
This section covers the major market trends shaping the Europe Laundry Appliances Market according to our research experts:
Increase in the Online Sales of the Laundry Appliances Market
The increased number of working people in Europe with a busy lifestyle has been a significant reason for the increase in the online sales of Laundry Appliances. People could search for the desired product, and purchasing it is one click away. So many people have preferred the online platforms for buying Laundry Appliances as it would save a lot of time and energy and does not involve visiting an offline store. Also, some E-Commerce platforms have provided attractive offers such as EMI to attract a large customer base. Even the prices of these Laundry Appliances are less compared to that of the prices in offline stores. During the years 2020 and 2021, the percentage of online sales has increased by a greater amount as compared to that of previous years, indicating that the pattern may continue in the coming years.
Improved lifestyle accounting for the need of Smart Laundry Appliances
In most urban regions, people usually have a hectic and improved lifestyle. So they would naturally need equipment such as Laundry Appliances, which would simplify the process of entire washing. Especially, it was observed that smart Washing Machines were high in demand among all Laundry Appliances. The inclusion of advanced features has further substantiated the growth of the Washing Machines segment. More than 66 % of the Laundry Appliances sold in Europe are Washing Machines. All the factors have accounted for the rise in the Washing Machines Market, and the same trend is expected to continue in the coming years.
