Market Share of Europe Location Analytics Industry
Due to the existence of numerous companies, the European location analytics market is moderatley competitive. To diversify their product offerings, broaden their geographic reach, and ultimately maintain their competitiveness in the market, the businesses are implementing methods including product innovation, mergers, and acquisitions.
In January 2022, McDonald's Germany teamed with Berlin-based location intelligence startup Targomo to expand further in the country. Companies collaborate with AI location experts to gain insight into the event and identify the reason behind the event. Similarly, this tie-up will help McDonald's to recognize favorable locations for the new establishment.
In April 2022, Real estate consultancy, Reno, partnered with Place Sense, the top location-based company in Europe. Place Sense can help with location selection, property value assessment, tenant mix, benchmarking against rivals, marketing and advertising activity measurement, and more.
In December 2022, OneSoil partnered with Mapbox to launch OneSoil Map, a data visualization and mapping solution that helps farmers quickly visualize and analyze fields.OneSoil measures and analyzes field variability and creates prescriptions for custom seed, fertilizer, and chemical applications, helping farmers achieve higher profits and environmental protection.
Europe Location Analytics Market Leaders
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Microsoft Corporation
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SAS Institute Inc.
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Tableau Software LLC (Salesforce)
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TIBCO Software Inc.
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QlikTech International AB
*Disclaimer: Major Players sorted in no particular order
