Market Share of Europe Luxury Car Industry
The European Luxury Car market is dominated by a few players, such as BMW Group, Mercedes-Benz Group, Ford Motor, Volkswagen AG, and many others. The market is highly driven by factors like advanced technology, more comfort, growing investment in R&D projects, and a growing market of electric and autonomous vehicles around the region.
To provide a more luxurious experience to customers, the major automotive luxury car manufacturers are investing a huge amount in R&D and making joint ventures with other industry players.
For instance, in May 2022, Audi e-Tron GT and RS e-Tron launched their segment in the European market. Both vehicles are fully electric, and the company announced that the RS e-Tron was the company's flagship vehicle.
In March 2022, Ford Motor expanded its Ford Model e Unit across Europe. The company expanded its manufacturing facility with an annual production capacity of 600,000 vehicles by 2026.
In March 2020, BMW Group invested more than EUR 30 billion in research and development on future-oriented technologies up to 2025.
European Luxury Cars Market Leaders
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BMW AG
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Tesla Inc.
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Mercedes-Benz Group AG
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Audi AG
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Volvo Cars
*Disclaimer: Major Players sorted in no particular order
