Market Size of Europe Men's Grooming Products Industry
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Forecast Data Period | 2024 - 2029 |
| Historical Data Period | 2019 - 2022 |
| CAGR | 7.65 % |
| Market Concentration | Low |
Major Players
*Disclaimer: Major Players sorted in no particular order |
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Europe Men's Grooming Products Market Analysis
Europe men's grooming products market is expected to grow with a CAGR of 7.65% during the forecast period (2020 - 2025).
- The male population of European countries desires to look presentable at work and so the psychological belief plays a major role in driving the market for grooming products in the regional countries.
- The growth of the male grooming products market in the region has been boosted by an increasing consciousness among male consumers on personal wellness and appearance, acquired through the use of safe products.
- The natives of United Kingdom and Germany have a hectic lifestyle and often do not find much spare time from their work which promotes market growth as the consumers like to have personal grooming products that do not require them to visit barbershops frequently.
- Moreover, the trend of clean shave has been gladly accepted by the millennials which is yet another reason fostering the growth of the market.
Europe Men's Grooming Products Industry Segmentation
Europe men's grooming products market is segmented by product type into shaving products and razors and blades. The shaving products segment is further classified into pre-shave and post-shave segments with the former comprising of shaving cream, pre-shave oil, shaving soap, and others. The post-shave sub-segment comprises of after-shave, balms, and others. The market is differentiated by distribution channels into specialty stores, supermarkets/hypermarkets, convenience stores, online retail stores, and other distribution channels. The market is also segmented by geography into the United Kingdom, France, Germany, Spain, Russia, Italy, and the rest of Europe.
| By Product Type | |||||||||||||
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| Razors and blades |
| By Distribution Channel | |
| Specialty Stores | |
| Supermarkets/Hypermarkets | |
| Convenience Stores | |
| Online Retail Stores | |
| Other Distribution Channels |
| Geography | |||||||||
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Europe Men's Grooming Products Market Size Summary
The European male grooming products market is experiencing significant growth, driven by a rising awareness among men about personal wellness and appearance. This trend is particularly evident in countries like the United Kingdom and Germany, where busy lifestyles have led to a preference for grooming products that offer convenience and efficiency, reducing the need for frequent barbershop visits. The acceptance of clean shaving among millennials further propels market expansion, as men seek products that enhance their grooming routine while ensuring safety and effectiveness. Shaving creams, in particular, have maintained their popularity, offering benefits such as smoother shaves, skin nourishment, and refreshing fragrances, which contribute to a confident and presentable appearance.
The United Kingdom stands out as a mature market with a strong demand for unique grooming products, driven by the traditional shaving habits of its male population. This has attracted manufacturers to introduce a variety of products, capitalizing on the willingness of consumers to invest in premium offerings that cater to their specific needs. Global giants like Braun, Dollar Shave Club, and Gillette dominate the razor and blades segment, while companies such as Taylor Old Bond Street and Griffith Shaving Goods thrive by offering luxury products through online channels. The market's growth is further supported by the expansion of distribution networks and the introduction of innovative products, providing opportunities for both global and domestic players to meet the evolving demands of European consumers.
Europe Men's Grooming Products Market Size - Table of Contents
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1. MARKET DYNAMICS
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1.1 Market Drivers
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1.2 Market Restraints
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1.3 Porter's Five Forces Analysis
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1.3.1 Threat of New Entrants
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1.3.2 Bargaining Power of Buyers/Consumers
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1.3.3 Bargaining Power of Suppliers
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1.3.4 Threat of Substitute Products
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1.3.5 Intensity of Competitive Rivalry
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2. MARKET SEGMENTATION
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2.1 By Product Type
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2.1.1 Shaving Products
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2.1.1.1 Pre-shave
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2.1.1.1.1 Shaving Cream
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2.1.1.1.2 Pre-shave Oil
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2.1.1.1.3 Shaving Soap
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2.1.1.1.4 Others
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2.1.1.2 Post-shave
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2.1.1.2.1 After-shave
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2.1.1.2.2 Balms
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2.1.1.2.3 Others
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2.1.2 Razors and blades
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2.2 By Distribution Channel
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2.2.1 Specialty Stores
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2.2.2 Supermarkets/Hypermarkets
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2.2.3 Convenience Stores
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2.2.4 Online Retail Stores
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2.2.5 Other Distribution Channels
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2.3 Geography
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2.3.1 Europe
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2.3.1.1 United Kingdom
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2.3.1.2 France
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2.3.1.3 Germany
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2.3.1.4 Spain
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2.3.1.5 Russia
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2.3.1.6 Italy
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2.3.1.7 Rest of Europe
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Europe Men's Grooming Products Market Size FAQs
What is the current Europe Men�s Grooming Products Market size?
The Europe Men�s Grooming Products Market is projected to register a CAGR of 7.65% during the forecast period (2024-2029)
Who are the key players in Europe Men�s Grooming Products Market?
Beiersdorf AG, The Procter & Gamble Company, Shiseido Co.,Ltd., Aesop and Hans-Jurgen Muller GmbH & Co KG are the major companies operating in the Europe Men�s Grooming Products Market.
