Market Share of Europe Metal Packaging Industry
The European metal packaging market is fragmented with the presence of various global and local players in the market, including Ardagh Metal Packaging SA (Ardagh Group), Ball Corporation, Crown Holdings Inc., TUBEX Packaging GmbH, Schütz GmbH & Co. KGaA, and Silgan Holdings Inc. The key players in the market are trying to focus on gaining a competitive advantage using advanced print and design technologies for metal packaging products such as cans. Also, the players are adopting an acquisition strategy to increase their presence and customer base with the rising demand for metal packaging among end-user brands and environmentally conscious customers.
In February 2024, Ardagh Metal Packaging SA announced its collaboration with Britvic Soft Drinks to launch the high-end innovative can design for the new Tango Mango product. The high-end, eye-catching design of the can may help the brand gain customers' attention.
In October 2023, Crown Holdings Inc. announced the acquisition of a beverage can and end manufacturing facility of Helvetia Packaging AG, located in Germany. The acquisition was aimed at expanding the company's European beverage can platform to Germany, with an annual can capacity of approximately one billion units. This acquisition was expected to help the company meet the increasing preference for beverage cans among local and regional customers for alcoholic and non-alcoholic drinks segments.
Europe Metal Packaging Market Leaders
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Ardagh Metal Packaging S.A. (Ardagh Group)
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Ball Corporation
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Crown Holdings, Inc.
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TUBEX Packaging GmbH
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Schütz GmbH & Co. KGaA
*Disclaimer: Major Players sorted in no particular order
