Europe Microwave Oven Market Size (2024 - 2029)

The Europe Microwave Oven Market is projected to experience growth over the forecast period, with an increasing household penetration rate despite challenges such as declining volume sales in some regions. The market's expansion is supported by a shift in consumer behavior during the pandemic, which led to increased demand as people spent more time at home. Younger consumers, in particular, are driving the popularity of microwaves due to their preference for quick and convenient meal solutions. Major players in the market have managed to gain share even in the face of store closures and reduced retail activity, highlighting the resilience and adaptability of the market landscape.

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Market Size of Europe Microwave Oven Industry

Europe Microwave Oven Market
Study Period 2020 - 2029
Base Year For Estimation 2023
Market Size (2024) USD 1.89 Billion
Market Size (2029) USD 2.16 Billion
CAGR (2024 - 2029) 2.70 %
Market Concentration Low

Major Players

Europe Microwave Oven Market Major Players

*Disclaimer: Major Players sorted in no particular order

Europe Microwave Oven Market Analysis

The Europe Microwave Oven Market size is estimated at USD 1.89 billion in 2024, and is expected to reach USD 2.16 billion by 2029, growing at a CAGR of 2.70% during the forecast period (2024-2029).

COVID-19 engendered a decline in consumer confidence that led many to curb their discretionary spending. However, demand for microwaves was supported by the fact that many local consumers spent much more time at home during the year. The household penetration rate of microwaves rose steadily in Europe during the forecast period, and the pandemic did not derail this trend. This appliance tends to be particularly popular with younger consumers, many of whom are not really used to cooking for themselves and looking for quick and convenient meals.

In-country like Netherland, Europe, despite declining volume sales, major players Samsung, Sharp, Siemens, and LG Electronics all gained further share in 2020. While Samsung's overall lead is traditionally supported by positive reviews on independent review sites in addition to offering innovative products in sleek designs for both freestanding and built-in formats, second-ranked Sharp, whilst only focusing on freestanding microwaves, maintains an advantage over other competitors by offering models with sufficient functionality at affordable prices, a relevant factor behind the purchasing decisions of many Dutch consumers.

In-country like France, Europe, Volume sales of microwaves have declined due to store closures, especially electronics and appliance specialist retailers, as the French government has introduced two national lockdowns in 2020 to curb COVID-19. Because electronics and appliance specialists are the main channels for retail sales of consumer appliances, microwaves have decreased by a percentage like that of other major appliances

Europe Microwave Oven Industry Segmentation

Microwave Ovens are one of the most widely demanded products as people are adopting urbanization. A complete background analysis of the Europe Microwave Oven Market, which includes an assessment of the economy, market overview, market size estimation for key segments, and emerging trends in the market, market dynamics, and key company profiles are covered in the report. The Europe Microwave Oven Market is segmented by Type (Grill, Solo, Convection), by Distribution (Multi Branded Stores, Exclusive Stores, Online Stores, Other Distribution Channels), By Country (United Kingdom, France, Italy, Germany, Spain, Other European Countries), and by End User (Residential, Commercial). For each segment, the market sizing and forecasts have been done on the basis of value (USD million).

By Type
Grill
Solo
Convection
By Distribution Channel
Multi Branded
Online Store
Other Distribution Channels
By Country
United Kingdom
France
Italy
Germany
Spain
Other European Countrie
By End Users
Residential
Commercial
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Europe Microwave Oven Market Size Summary

The European microwave oven market is poised for steady growth over the forecast period, driven by evolving consumer lifestyles and increased household penetration. The pandemic initially dampened consumer confidence, leading to reduced discretionary spending; however, it also resulted in more time spent at home, which bolstered the demand for microwaves. This trend is particularly evident among younger consumers seeking quick and convenient meal solutions. Despite challenges such as store closures in countries like France, major players like Samsung, Sharp, Siemens, and LG Electronics have managed to expand their market share by offering innovative and competitively priced products. The residential application segment, in particular, is expected to see significant growth as more consumers shift towards ready-to-eat and frozen food products, a change accelerated by the pandemic and the rise of remote work.

The market landscape is characterized by a fragmented competitive environment with numerous companies holding minor shares. Key players such as Siemens, Samsung, Whirlpool, LG, Haier, Panasonic, and others are actively investing in the segment, driven by technological advancements and the adoption of smart microwave ovens. The EU's new energy label requirements, effective from March 2021, are pushing manufacturers to enhance the energy efficiency of their products, aligning with the region's sustainability goals. Innovations like Samsung's Eco-mode feature, which reduces energy consumption, reflect the industry's response to these regulatory changes. As urbanization continues and smart home demand rises, the European microwave oven market is expected to witness increased competition and technological upgrades, further shaping its growth trajectory.

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Europe Microwave Oven Market Size - Table of Contents

  1. 1. MARKET INSIGHTS

    1. 1.1 Market Overview

    2. 1.2 Market Drivers

    3. 1.3 Market Restraints

    4. 1.4 Market Opportunities

    5. 1.5 Recent Development In Markets

    6. 1.6 Porter's Five Force Model

    7. 1.7 Technology Snapshot

    8. 1.8 Consumer Behaviour Analysis

    9. 1.9 Government Regulation In Market

    10. 1.10 Impact of COVID-19 on the Market

  2. 2. MARKET SEGMENTATION

    1. 2.1 By Type

      1. 2.1.1 Grill

      2. 2.1.2 Solo

      3. 2.1.3 Convection

    2. 2.2 By Distribution Channel

      1. 2.2.1 Multi Branded

      2. 2.2.2 Online Store

      3. 2.2.3 Other Distribution Channels

    3. 2.3 By Country

      1. 2.3.1 United Kingdom

      2. 2.3.2 France

      3. 2.3.3 Italy

      4. 2.3.4 Germany

      5. 2.3.5 Spain

      6. 2.3.6 Other European Countrie

    4. 2.4 By End Users

      1. 2.4.1 Residential

      2. 2.4.2 Commercial

Europe Microwave Oven Market Size FAQs

The Europe Microwave Oven Market size is expected to reach USD 1.89 billion in 2024 and grow at a CAGR of 2.70% to reach USD 2.16 billion by 2029.

In 2024, the Europe Microwave Oven Market size is expected to reach USD 1.89 billion.

Europe Microwave Oven Market Report Snapshots

Europe Microwave Oven Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)