Europe Mobile Virtual Network Operator (MVNO) Market Size
| Study Period | 2019 - 2029 |
| Base Year For Estimation | 2023 |
| Market Size (2024) | USD 34.40 Billion |
| Market Size (2029) | USD 47.26 Billion |
| CAGR (2024 - 2029) | 6.56 % |
| Market Concentration | Medium |
Major Players
*Disclaimer: Major Players sorted in no particular order |
Europe Mobile Virtual Network Operator (MVNO) Market Analysis
The Europe Mobile Virtual Network Operator Market size is estimated at USD 34.40 billion in 2024, and is expected to reach USD 47.26 billion by 2029, growing at a CAGR of 6.56% during the forecast period (2024-2029).
The total number of mobile virtual network operators (MVNOs) in Europe has increased, and they have significantly strengthened their presence. This growth has been mainly driven by the emergence of non-telco brand-led MVNOs entering the mobile service provider space, which boosted market growth opportunities.
- Enabled by 5G network slicing, European businesses are poised to witness a surge of MVNOs targeting specific verticals. These MVNOs are focused on building solutions that cater to specialized connectivity needs and integrate cloud services and AI/big data solutions. These emerging MVNOs empower small businesses and entrepreneurs by harnessing AI, big data, and cloud services.
- According to Ericsson, Western Europe's 5G subscribers are estimated to reach 443 million by 2028. Also, the rising adoption of services like cloud computing, machine-to-machine (M2M) transactions, and mobile money is set to boost the demand for mobile virtual network operators (MVNOs) in Europe during the forecast period.
- Advancements in network and cloud technologies, alongside the adoption of eSIMs, are reshaping the MVNO landscape, democratizing it, and broadening access. This shift is enabling not just telcos but also brands and individuals to enter the market. As MNO retail revenues surge and the imperative to capitalize on 5G investments intensifies, MVNOs are finding a more receptive network partner environment. Additionally, the rise of multi-tenant MVNE (mobile virtual network enabler) platforms is significantly simplifying the task for host MNOs in managing their MVNO tenants in the region.
- Cost-effective pricing, tailored service offerings, and a saturated mobile market propel the growth of Europe's MVNO market. Also, the advent of 4G and the ongoing 5G deployment are enhancing service quality. Established retail and media brands are leveraging MVNOs to strengthen market penetration and consumer trust. Focusing on superior customer service, innovative business models, and increased consumer awareness further solidifies MVNOs' appeal, allowing them to effectively cater to niche markets and diverse customer demands.
- Growth in e-SIM technology accelerates changing dynamics, offering European consumers enhanced convenience and flexibility. By eliminating the logistical hurdles of physical SIM cards, digital-only MVNOs can now launch faster and at significantly reduced costs. This advancement allows consumers to seamlessly switch providers, avoiding high roaming charges or gaining extra minutes and data when reaching plan limits. Consequently, MVNOs have a broader opportunity to introduce innovative offerings and attract new clientele.
- Key market players are actively forming partnerships to expand the overall reach of their innovative products across various markets, bolstering their market share. In September 2023, fliggs Mobile partnered with T-Mobile, unveiling the pioneering all-digital Web3 MVNO. This strategic move not only merged Telco and Web3 but also positioned fliggs Mobile as a pivotal player in driving widespread Web3 adoption.
- By embedding a non-custodial wallet directly into its mobile app, fliggs Mobile has provided its clientele with a seamless and safe entry point into Web3, the future of the Internet. fliggs Mobile, the significant MVNO offering a decentralized ID (DID), empowers users with universal access to Web3 and FinTech services. This grants customer heightened data control and bolsters privacy in their digital transactions. Moreover, the wallet streamlines cryptocurrency payments, introduces cashback loyalty programs, and supports charitable donations.
- However, the intense competition in Europe's MVNO market has led to price wars and minimized profit margins. MVNOs face hurdles in profitability due to steep operational costs, notably network leasing fees from MNOs (Mobile Network Operators). The increasing dependency on host MNOs can be a significant concern, further restricting the market's growth over the forecast period.
Europe Mobile Virtual Network Operator (MVNO) Market Trends
Mobile Network Subscribers and the Penetration of Mobile Devices are Increasing
- With a surge in mobile network subscribers, the MVNO market in Europe is witnessing growth, driven by the rising demand for affordable and diverse mobile services. MVNOs are seizing this opportunity by providing competitive pricing, flexible plans, and specialized services aimed at niche markets. As the subscriber base widens, MVNOs are increasingly attracting dissatisfied users from traditional MNOs due to their nimble operations and customer-centric strategies.
- Moreover, the growing subscriber base is pushing MNOs to allocate more network capacity to MVNOs, leading to competitive pricing and fostering innovation. This ecosystem not only intensifies market competition but also elevates service standards, making MVNOs even more appealing.
- This surge in device ownership is fueling the demand for diverse and cost-effective mobile services. With smartphones and tablets becoming ubiquitous, consumers are increasingly turning to MVNOs for their attractive and flexible plans. These providers are capitalizing on the trend, drawing in tech-savvy and budget-conscious customers who value personalized offerings over traditional MNO plans. The expanding consumer base is compelling MNOs to allocate more network capacity to MVNOs, leading to competitive pricing and service enhancements.
- In June 2023, Vodafone Group PLC and CK Hutchison Group Telecom Holdings Limited, a subsidiary of CK Hutchison Holdings Limited, inked binding agreements to merge their UK telecommunication entities - Vodafone UK and Three UK. In this deal, Vodafone secured a 51% stake in the newly formed entity, dubbed "MergeCo," while CK Hutchison Group Telecom Holdings Limited got the remaining 49%. This merger is expected to introduce a third major player into the UK telecom arena, enhancing competition against the nation's dominant converged operators. Moreover, it promises to diversify options for the UK's already competitive MVNOs by broadening their wholesale partner choices. By 2030, the unified entity aims to extend fixed wireless access (mobile home broadband) to 82% of UK households, bolstering its existing reach, which already encompasses the nation's most extensive full-fiber network.
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The United Kingdom Expected to Register Significant Market Growth During the Forecast Period
- The United Kingdom holds a considerable market share, consistently leading in the adoption of various advanced technologies such as 5G, connected mobile devices, and high smartphone penetration.
- The UK MVNO market is expanding, propelled by competitive pricing, customized services, and a tech-savvy consumer base. With the mobile market reaching saturation, there is a favorable environment for innovative players. Moreover, the prevalence of 4G and 5G technologies is elevating service standards. Regulatory backing from Ofcom further bolsters this competitive landscape.
- According to GSMA Intelligence, Europe's mobile subscription penetration rate is forecasted to hit 93% by 2030, marking a 2% rise from 2023. While 4G held sway in 2023, 5G is poised to take the lead in Europe's mobile technology landscape by 2030. The market witnesses intense competitive rivalry driven by a mix of established and emerging players. These industry participants are deploying a range of strategies, both organic and inorganic, to enhance their competitive edge and fuel market growth.
- In September 2023, Comviva, a global provider of customer experience, data monetization, and cloud communication solutions, partnered with Lebara, a UK-based telecom service provider. The collaboration aims to revamp Lebara's messaging services through Comviva's cloud-based multi-tenant SMSC platform, UNO. Lebara, in its strategic move, deployed Comviva's UNO platform for several MVNOs. This decision was driven by the goal of streamlining the provisioning, control, and management of messaging services, especially across diverse geographical locations. By leveraging this deployment, Lebara stands to optimize its cloud resources and maximize the efficiency of its software licenses. Consequently, the telecom provider anticipates significantly reducing the onboarding time for enterprises.
- In July 2023, Spitfire Network Services Ltd (Spitfire), a provider of fixed line voice, Internet, and wide area network services to businesses, inked a comprehensive MVNO agreement with BT Wholesale. This deal involved Spitfire's advanced core network seamlessly integrating with BT Group's EE 4G and 5G radio access network. With 'Enhanced Mobile,' Spitfire's newly labeled 'Spitfire Unified Network' is set to revolutionize connectivity. It promises enhanced security, flexible billing, and innovative plans tailored for SMEs, enterprises, and IoT clientele across the UK, bridging the gap between fixed and mobile networks.
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Europe Mobile Virtual Network Operator (MVNO) Industry Overview
The market is moderately competitive with players like Virgin Mobile, Tesco Mobile, Lebara Group, ASDA Mobile, etc. Market players are bolstering their product portfolios and securing lasting competitive edges through strategic partnerships and acquisitions.
- February 2024: Bouygues Telecom, a French operator, secured an exclusive deal with La Poste group, acquiring 100% ownership of its subsidiary, La Poste Telecom, the significant MVNO in France. This strategic move not only granted Bouygues Telecom ownership but also opened up access to La Poste's extensive distribution network. The deal allows Bouygues Telecom to draw on La Poste's distribution network and tap into its brand, which is described as strong and recognized for its values of trust and proximity.
- January 2024: Virgin Media O2 and Tesco PLC, the parent company of Tesco Mobile, have signed a 10-year extension to their 50:50 joint venture. Established two decades ago, Tesco Mobile has now solidified its position as a significant MVNO in the UK, boasting a customer base exceeding 5.5 million. This renewed partnership not only cemented Virgin Media O2's status as the preferred network for major mobile players but also guaranteed that Tesco Mobile's clientele will continue to enjoy the extensive mobile coverage provided by Virgin Media O2.
Europe Mobile Virtual Network Operator (MVNO) Market Leaders
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Virgin Mobile
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Tesco Mobile
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Lebara Group
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Postemobile SPA
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ASDA Mobile
*Disclaimer: Major Players sorted in no particular order
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Europe Mobile Virtual Network Operator (MVNO) Market News
- May 2024: Channel Islands (CI) Co-op signed a deal with telecom company Sure to roll out a new mobile service that will span across Jersey and Guernsey. As the premier retailer in the region, boasting 28 stores, CI Co-op aims to extend Sure's network access to its extensive membership. This collaboration will form 'Coop Mobile,' an MVNO by CI Co-op, delivering a tailored suite of mobile services, competitive pricing, and a diverse product lineup, all leveraging Sure's robust network infrastructure.
- February 2024: Hiya, a voice security provider, was chosen by Virgin Media O2, a major player in the UK telecommunications landscape. The collaboration included Hiya offering its AI-driven spam detection and branded calling solutions to Virgin Media O2 and its associated mobile virtual network operators (MVNOs), including Giffgaff. This move aimed to bolster Virgin Media O2's anti-fraud measures.
Europe Mobile Virtual Network Operator (MVNO) Market Report - Table of Contents
1. INTRODUCTION
- 1.1 Study Assumptions and Market Definition
- 1.2 Scope of the Study
2. RESEARCH METHODOLOGY
- 2.1 Research Framework
- 2.2 Secondary Research
- 2.3 Primary Research
- 2.4 Data Triangulation & Insight Generation
3. EXECUTIVE SUMMARY
4. MARKET INSIGHTS
- 4.1 Market Overview
- 4.2 Analysis of Macro-economics Scenarios (Recension, Russia-Ukraine war, etc.)
5. MARKET DYNAMICS
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5.1 Market Drivers
- 5.1.1 Increasing Mobile Network Subscribers and the Growing Penetration of Mobile Devices
- 5.1.2 Rising Demand for Efficient Cellular Networks owing to increasing Penetration of 5G Technology
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5.2 Market Challenges
- 5.2.1 Dependency on Host Mobile Network Operators (MNO)
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5.3 Market Opportunities
- 5.3.1 Capability to Innovate and Differentiate From Competitors by Using the Network Slicing
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5.4 Overview of MVNOs with subscriber base and retail presence/physical stores (if any), by major countries in Europe
- 5.4.1 Includes UK, Germany, France, Spain, etc.
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5.5 Key applications of MVNO (Indicative share)
- 5.5.1 BFSI
- 5.5.2 Virtual Assistants
- 5.5.3 Entertainment
- 5.5.4 Virtual Health
- 5.5.5 Retail
- 5.5.6 Discount Solutions
- 5.5.7 Bundled Solutions
- 5.5.8 M2M connectivity
- 5.5.9 Others
6. MARKET SEGMENTATION
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6.1 By Type
- 6.1.1 Consumer (Youth, Rural, and Urban)
- 6.1.2 Enterprise (Business)
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6.2 By Country***
- 6.2.1 United Kingdom
- 6.2.2 France
- 6.2.3 Germany
- 6.2.4 Denmark
- 6.2.5 Italy
- 6.2.6 Spain
7. COMPETITIVE LANDSCAPE
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7.1 Company Profiles
- 7.1.1 Virgin Mobile
- 7.1.2 Tesco Mobile
- 7.1.3 Lebara Group
- 7.1.4 Lycamobile UK Limited
- 7.1.5 Postemobile SPA
- 7.1.6 ASDA Mobile
- 7.1.7 Giffgaff limited
- 7.1.8 1&1 Drillisch AG
- 7.1.9 Voiceworks GmbH
- 7.1.10 Afone Mobile
- *List Not Exhaustive
8. INVESTMENT ANALYSIS
9. FUTURE OF THE MARKET
** Subject To Availablity**Subject to Availability
***Rest of Europe is also being included in the Country Segmentation
Europe Mobile Virtual Network Operator (MVNO) Industry Segmentation
Mobile virtual network operators (MVNOs) are mainly the wireless service providers that operate without owning the wireless network infrastructure. Instead, they buy network capacity from existing MNOs to deliver services to their users.
The European mobile virtual network operator (MVNO) market is segmented by type (consumer (youth, rural, and urban) and enterprise (business)) and country (the United Kingdom, France, Germany, Denmark, Italy, Spain, and the Rest of Europe). Operational models, such as resellers, service operators, full MVNOs, and other modes, are considered under the scope. The study includes country-level analysis for key markets such as the United Kingdom, France, Germany, and Spain. The market sizes and forecasts are provided in terms of value (USD) for all the above segments.
| By Type | Consumer (Youth, Rural, and Urban) |
| Enterprise (Business) | |
| By Country*** | United Kingdom |
| France | |
| Germany | |
| Denmark | |
| Italy | |
| Spain |
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Europe Mobile Virtual Network Operator (MVNO) Market Research FAQs
How big is the Europe Mobile Virtual Network Operator Market?
The Europe Mobile Virtual Network Operator Market size is expected to reach USD 34.40 billion in 2024 and grow at a CAGR of 6.56% to reach USD 47.26 billion by 2029.
What is the current Europe Mobile Virtual Network Operator Market size?
In 2024, the Europe Mobile Virtual Network Operator Market size is expected to reach USD 34.40 billion.
Who are the key players in Europe Mobile Virtual Network Operator Market?
Virgin Mobile, Tesco Mobile, Lebara Group, Postemobile SPA and ASDA Mobile are the major companies operating in the Europe Mobile Virtual Network Operator Market.
What years does this Europe Mobile Virtual Network Operator Market cover, and what was the market size in 2023?
In 2023, the Europe Mobile Virtual Network Operator Market size was estimated at USD 32.14 billion. The report covers the Europe Mobile Virtual Network Operator Market historical market size for years: 2019, 2020, 2021, 2022 and 2023. The report also forecasts the Europe Mobile Virtual Network Operator Market size for years: 2024, 2025, 2026, 2027, 2028 and 2029.
Europe Mobile Virtual Network Operator (MVNO) Industry Report
Statistics for the 2024 Europe Mobile Virtual Network Operator (MVNO) market share, size and revenue growth rate, created by Mordor Intelligence™ Industry Reports. Europe Mobile Virtual Network Operator (MVNO) analysis includes a market forecast outlook for 2024 to 2029 and historical overview. Get a sample of this industry analysis as a free report PDF download.
Europe Mobile Virtual Network Operator (MVNO) Market Report Snapshots
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