Europe Mobile Virtual Network Operator (MVNO) Market Size & Share Analysis - Growth Trends & Forecasts (2024 - 2029)

Europe Mobile Virtual Network Operator (MVNO) Industry Overview

The market is moderately competitive with players like Virgin Mobile, Tesco Mobile, Lebara Group, ASDA Mobile, etc. Market players are bolstering their product portfolios and securing lasting competitive edges through strategic partnerships and acquisitions.

• February 2024: Bouygues Telecom, a French operator, secured an exclusive deal with La Poste group, acquiring 100% ownership of its subsidiary, La Poste Telecom, the significant MVNO in France. This strategic move not only granted Bouygues Telecom ownership but also opened up access to La Poste's extensive distribution network. The deal allows Bouygues Telecom to draw on La Poste's distribution network and tap into its brand, which is described as strong and recognized for its values of trust and proximity.
• January 2024: Virgin Media O2 and Tesco PLC, the parent company of Tesco Mobile, have signed a 10-year extension to their 50:50 joint venture. Established two decades ago, Tesco Mobile has now solidified its position as a significant MVNO in the UK, boasting a customer base exceeding 5.5 million. This renewed partnership not only cemented Virgin Media O2's status as the preferred network for major mobile players but also guaranteed that Tesco Mobile's clientele will continue to enjoy the extensive mobile coverage provided by Virgin Media O2.